LESSON 17 · BECOMING MORE ASSERTIVE

Ask for a Raise or Promotion

Thirty-two easy ways to ask for a raise or promotion, with a simple plan and calm words that work.

Prepare, ask, listen. You deserve to try.

40 tipsEasy things to say7-day plan

40 tips that really help

These ideas come from Crucial Conversations (Kerry Patterson and others), Nonviolent Communication (Marshall Rosenberg), Playing Big (Tara Mohr), and everyday practice. Pick one tip and try it today.

Photo for the tip: Ask for a raise or promotion
TIP 1

Ask for a raise or promotion

Raises are rarely offered unprompted; they are usually asked for. Preparing evidence and timing your request turns a nervous ask into a business conversation. Studies of salary negotiation, including work by Linda Babcock, show that people who ask tend to earn more over time.

TRY THIS
Book a meeting with your manager and name the topic: “my role and pay”.
Photo for the tip: Know your market value
TIP 2

Know your market value

Check salary surveys and job ads.

TRY THIS
Research three sources.
Photo for the tip: Collect your wins
TIP 3

Collect your wins

List results with numbers.

TRY THIS
Write five.
Photo for the tip: Collect feedback
TIP 4

Collect feedback

Praise from clients and colleagues.

TRY THIS
Save quotes.
Photo for the tip: Note extra responsibilities
TIP 5

Note extra responsibilities

What you took on.

TRY THIS
List them.
Photo for the tip: Pick your number
TIP 6

Pick your number

A range with a target above your minimum.

TRY THIS
Decide.
Photo for the tip: Pick your timing
TIP 7

Pick your timing

After a success or at review time.

TRY THIS
Choose.
Photo for the tip: Ask for a meeting
TIP 8

Ask for a meeting

“Could we discuss my role and compensation?”

TRY THIS
Send it.
Photo for the tip: Open with appreciation
TIP 9

Open with appreciation

Thank them for opportunities.

TRY THIS
Start warm.
Photo for the tip: State the ask
TIP 10

State the ask

“I’d like to be considered for £X.”

TRY THIS
Say it.
Photo for the tip: Give your reasons
TIP 11

Give your reasons

Two or three facts.

TRY THIS
Share.
Photo for the tip: Stop and listen
TIP 12

Stop and listen

Silence after your ask.

TRY THIS
Wait.
Photo for the tip: Expect questions
TIP 13

Expect questions

Prepare answers.

TRY THIS
Rehearse.
Photo for the tip: Avoid apologies
TIP 14

Avoid apologies

No “sorry to ask”.

TRY THIS
Delete.
Photo for the tip: Avoid comparisons to colleagues
TIP 15

Avoid comparisons to colleagues

Focus on your value.

TRY THIS
Stay on you.
Photo for the tip: Avoid ultimatums
TIP 16

Avoid ultimatums

Unless ready.

TRY THIS
Be careful.
Photo for the tip: Avoid emotional reasons
TIP 17

Avoid emotional reasons

Rent isn’t a business case.

TRY THIS
Use results.
Photo for the tip: If the answer is yes
TIP 18

If the answer is yes

Thank them; get it in writing.

TRY THIS
Confirm.
Photo for the tip: If the answer is not now
TIP 19

If the answer is not now

Ask for a plan and date.

TRY THIS
Ask “What would it take?”
Photo for the tip: If the answer is no
TIP 20

If the answer is no

Ask for feedback; plan next steps.

TRY THIS
Stay calm.
Photo for the tip: Scene: annual review
TIP 21

Scene: annual review

Bring a one-page summary.

TRY THIS
Print it.
Photo for the tip: Scene: after a big project
TIP 22

Scene: after a big project

Ask while it’s fresh.

TRY THIS
Request.
Photo for the tip: Scene: new responsibilities
TIP 23

Scene: new responsibilities

Ask for title and pay.

TRY THIS
Raise it.
Photo for the tip: Scene: you have another offer
TIP 24

Scene: you have another offer

Be honest and professional.

TRY THIS
Discuss.
Photo for the tip: Scene: a tight budget
TIP 25

Scene: a tight budget

Ask for non-salary benefits.

TRY THIS
Propose.
Photo for the tip: Scene: you're new
TIP 26

Scene: you're new

Wait for a track record.

TRY THIS
Plan.
Photo for the tip: Scene: freelance
TIP 27

Scene: freelance

Raise rates for new clients.

TRY THIS
Update.
Photo for the tip: Scene: part-time
TIP 28

Scene: part-time

Ask about hours or pay.

TRY THIS
Discuss.
Photo for the tip: Scene: promotion
TIP 29

Scene: promotion

Describe the next role.

TRY THIS
Define it.
Photo for the tip: Scene: a reorganisation
TIP 30

Scene: a reorganisation

Clarify your role.

TRY THIS
Ask.
Photo for the tip: Practise aloud
TIP 31

Practise aloud

Rehearse the first minute.

TRY THIS
Time it.
Photo for the tip: Practise with a friend
TIP 32

Practise with a friend

Role-play pushback.

TRY THIS
Ask.
Photo for the tip: Prepare a fallback
TIP 33

Prepare a fallback

What if no?

TRY THIS
Plan.
Photo for the tip: Prepare your calm
TIP 34

Prepare your calm

Breathe, posture.

TRY THIS
Practise.
Photo for the tip: Follow up in writing
TIP 35

Follow up in writing

Summarise.

TRY THIS
Send.
Photo for the tip: Be patient
TIP 36

Be patient

It may take time.

TRY THIS
Keep going.
Photo for the tip: Seek help
TIP 37

Seek help

Career coaches help.

TRY THIS
Consider it.
Photo for the tip: Know your rights
TIP 38

Know your rights

Check pay laws.

TRY THIS
Read.
Photo for the tip: Celebrate
TIP 39

Celebrate

You asked.

TRY THIS
Mark it.
Photo for the tip: Close with confidence
TIP 40

Close with confidence

Say, “I ask because I add value.”

TRY THIS
Write it.

Easy things to say

When you are stuck, pick one of these. They work in many everyday situations.

ASK

“I would like to talk about my pay.”

SHOW

“Here is what I have achieved this year.”

ASK

“What would help me reach the next level?”

OFFER

“I am ready to take on more.”

THANK

“Thank you for considering this.”

CLOSE

“I appreciate your time.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
List your wins
DAY 2
Research the market
DAY 3
Pick a number
DAY 4
Book a meeting
DAY 5
Make your case
DAY 6
Stay calm
DAY 7
Follow up

Further reading

  • Crucial Conversations (Kerry Patterson and others)
  • Nonviolent Communication (Marshall Rosenberg)
  • Playing Big (Tara Mohr)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Becoming More Assertive”

Keep going. Small steps every day make a big change.

← Previous: Ask for Help Without ShameNext: Ask for a Change in Behaviour →

  1. Passive, Aggressive or Assertive?
  2. Why You Struggle to Speak Up
  3. Assertive Does Not Mean Rude
  4. Your Rights in Any Relationship
  5. Where Your Pattern Began
  6. Spot Your Own Passive Habits
  7. The Respect Equation
  8. The Power of a Calm No
  9. Five Kind Ways to Say No
  10. Say No Without Over-Explaining
  11. Buy Time Before You Answer
  12. Say No to Family Gently
  13. Say No at Work Smartly
  14. Handle Guilt After Saying No
  15. Make a Clear Request in One Sentence
  16. Ask for Help Without Shame
  17. Ask for a Raise or Promotion
  18. Ask for a Change in Behaviour
  19. Ask for Space or Time
  20. Follow Up on a Request
  21. Accept a No Gracefully
  22. What Healthy Boundaries Sound Like
  23. The Broken-Record Technique
  24. Boundaries With Pushy People
  25. Boundaries With Friends and Family
  26. Boundaries Online
  27. When Someone Ignores Your Boundary
  28. Boundaries With Yourself
  29. The "I Feel, I Need" Sentence
  30. Respond to Criticism Calmly
  31. Give Honest Feedback Kindly
  32. Disagree Without a Fight
  33. Handle an Interrupter
  34. Stay Calm When Someone Gets Angry
  35. Start With Low-Risk Practice
  36. Rehearse With a Friend
  37. Use a Script for Tough Talks
  38. Review Each Conversation Kindly
  39. Celebrate Each Assertive Win
  40. Your Assertiveness Plan
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