LESSON 02 · HOW TO MAINTAIN FRIENDSHIPS

Time, Distance and Busy Seasons

Thirty-two easy ways to keep friendships through time, distance and busy seasons.

Seasons change. Friendships can bend, not break.

28 tipsEasy things to say7-day plan

28 tips that really help

These ideas come from The Good Life (Robert Waldinger and Marc Schulz), Friends (Robin Dunbar), Platonic (Marisa Franco), and everyday practice. Pick one tip and try it today.

Photo for the tip: Time is the main enemy
TIP 1

Time is the main enemy

Time and distance reduce chances to meet, which reduces closeness. Intentional contact balances this.

TRY THIS
Be intentional.
Photo for the tip: Busy seasons are normal
TIP 2

Busy seasons are normal

Exams, babies, deadlines and illness all take time. A busy season is not the end of a friendship.

TRY THIS
Stay calm.
Photo for the tip: Tell friends you are busy
TIP 3

Tell friends you are busy

Say, I am very busy this month but thinking of you. Honest words prevent worry.

TRY THIS
Tell them.
Photo for the tip: Send tiny notes
TIP 4

Send tiny notes

A heart, a photo or a short voice note. Small is real.

TRY THIS
Send small.
Photo for the tip: Keep key dates
TIP 5

Keep key dates

Remember birthdays and big events. A message on those days matters.

TRY THIS
Mark them.
Photo for the tip: Plan for after
TIP 6

Plan for after

Say, let us celebrate when this is over. Looking ahead keeps hope.

TRY THIS
Plan.
Photo for the tip: Use short calls
TIP 7

Use short calls

Ten minutes on a walk or commute is enough. Short beats none.

TRY THIS
Call briefly.
Photo for the tip: Protect one friend slot
TIP 8

Protect one friend slot

Keep one weekly or monthly slot for a friend. Treat it as vital.

TRY THIS
Guard it.
Photo for the tip: Use shared tools
TIP 9

Use shared tools

Shared albums, playlists or group chats keep you connected with low effort.

TRY THIS
Use them.
Photo for the tip: Be flexible with rhythm
TIP 10

Be flexible with rhythm

Adjust the contact to the season. Fewer messages are fine.

TRY THIS
Adapt.
Photo for the tip: Give grace
TIP 11

Give grace

If a friend is busy, do not take it personally. Offer light, easy contact.

TRY THIS
Be kind.
Photo for the tip: Restart after the season
TIP 12

Restart after the season

When the busy time ends, reach out warmly and plan something fun. Rebuild.

TRY THIS
Reconnect.
Photo for the tip: Script: telling
TIP 13

Script: telling

I am very busy this month, but I am thinking of you. Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: planning
TIP 14

Script: planning

Let us catch up properly after the project ends. Say it brightly.

TRY THIS
Use it.
Photo for the tip: Script: tiny
TIP 15

Script: tiny

Sending you a little heart in the middle of my busy week. Say it lightly.

TRY THIS
Use it.
Photo for the tip: Script: asking
TIP 16

Script: asking

Do you have ten minutes for a quick chat this week? Say it kindly.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

Thanks for understanding, talk soon. Say it sincerely.

TRY THIS
Use it.
Photo for the tip: Mistake: disappearing without a word
TIP 18

Mistake: disappearing without a word

Silence worries friends, so send a short note.

TRY THIS
Tell them.
Photo for the tip: Mistake: feeling guilty all the time
TIP 19

Mistake: feeling guilty all the time

Guilt drains you, so do what you can.

TRY THIS
Be kind to yourself.
Photo for the tip: Mistake: letting go of everyone
TIP 20

Mistake: letting go of everyone

Keep at least a few threads, so choose your key friends.

TRY THIS
Prioritise.
Photo for the tip: Troubleshoot: when a friend feels hurt
TIP 21

Troubleshoot: when a friend feels hurt

Apologise, explain and plan a catch-up. Show you care.

TRY THIS
Repair.
Photo for the tip: Troubleshoot: when the busy time is long
TIP 22

Troubleshoot: when the busy time is long

Agree on a lighter rhythm like monthly. Be honest.

TRY THIS
Adjust.
Photo for the tip: Troubleshoot: when you are a new parent
TIP 23

Troubleshoot: when you are a new parent

Send tiny notes, accept help and plan short visits. Forgive yourself.

TRY THIS
Be gentle.
Photo for the tip: Troubleshoot: when you cannot reply quickly
TIP 24

Troubleshoot: when you cannot reply quickly

Use voice notes or say you will reply later. Tools help.

TRY THIS
Use tools.
Photo for the tip: Troubleshoot: when your friend is busy
TIP 25

Troubleshoot: when your friend is busy

Keep your messages light and no-pressure. Be generous.

TRY THIS
Give grace.
Photo for the tip: Drill: list your key friends
TIP 26

Drill: list your key friends

List the five friends you will keep in touch with during busy times. Message one.

TRY THIS
List.
Photo for the tip: Drill: write a busy-season message
TIP 27

Drill: write a busy-season message

Write a short busy-season note and save it. Send it when needed.

TRY THIS
Write.
Photo for the tip: Drill: plan a celebration
TIP 28

Drill: plan a celebration

Plan a small celebration for the end of your busy time. Tell a friend.

TRY THIS
Plan.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

TELL

“I am very busy but thinking of you.”

PLAN

“Let us catch up after the project.”

TINY

“Sending you a heart.”

ASK

“Is there a good time for a short call?”

THANK

“Thanks for understanding.”

CLOSE

“Talk soon.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Tell friends your season
DAY 2
Send tiny notes
DAY 3
Plan for later
DAY 4
Use short calls
DAY 5
Keep key dates
DAY 6
Be flexible
DAY 7
Restart gently

Further reading

  • The Good Life (Robert Waldinger and Marc Schulz)
  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “How to Maintain Friendships”

Keep going. Small steps every day make a big change.

← Previous: Why Good Friendships Fade Without a FightNext: Life Stages and Friend Drift →

  1. Why Good Friendships Fade Without a Fight
  2. Time, Distance and Busy Seasons
  3. Life Stages and Friend Drift
  4. The Silence Spiral
  5. Why It Is Never Too Late to Reconnect
  6. Friendship Needs Maintenance Like Anything Else
  7. What Long Friendships Have in Common
  8. The Five-Minute Check-In
  9. Share Something That Made You Think of Them
  10. React to Their Posts Meaningfully
  11. Send a Voice Note on Your Walk
  12. Keep a Standing Weekly Call
  13. The Birthday Habit
  14. Gratitude Messages for No Reason
  15. The Annual Trip or Reunion
  16. Monthly Dinner or Game Night
  17. Holiday Traditions With Friends
  18. Book Clubs and Shared Projects
  19. Walk-and-Talk Dates
  20. Create a Friend Group Chat Worth Keeping
  21. Celebrate Milestones Together
  22. Make Time Zones Work
  23. Video Calls With Purpose
  24. Watch, Play or Cook Together Online
  25. Send Letters, Cards and Surprises
  26. Plan Visits Well in Advance
  27. Make Every Reunion Count
  28. Keep the Daily Life Connection
  29. Reach Out After a Long Silence
  30. Apologise Sincerely and Simply
  31. Forgive Without Forgetting Yourself
  32. Resolve a Misunderstanding
  33. Rebuild After a Disagreement
  34. Make Peace With Friends Who Have Changed
  35. Nurture a Circle, Not Just a Few People
  36. Make New Friends at Every Age
  37. Be a Friend to Older and Younger People
  38. Leave Room for Change
  39. Let Go Kindly When You Must
  40. Your Lifelong Friendship Plan
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