LESSON 35 · HOW OFTEN TO CONTACT SOMEONE

Friendships Through Busy Seasons

Thirty-two easy ways to keep friendships through busy seasons, so love survives deadlines, babies and tired weeks.

Busy does not mean gone. Tiny touches keep the thread.

28 tipsEasy things to say7-day plan

28 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Busy seasons happen
TIP 1

Busy seasons happen

Work peaks, small children, studies and illness fill the diary. Friendships can survive if you keep a thin thread.

TRY THIS
Do not panic.
Photo for the tip: Tell friends you are busy
TIP 2

Tell friends you are busy

Say, I am very busy for the next month but thinking of you. Honest words prevent worry.

TRY THIS
Tell them.
Photo for the tip: Send tiny notes
TIP 3

Send tiny notes

A heart, a photo or a short voice note. Small is real.

TRY THIS
Send small.
Photo for the tip: Keep key dates
TIP 4

Keep key dates

Remember birthdays and big days. A short message on those days matters.

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Mark them.
Photo for the tip: Plan for after
TIP 5

Plan for after

Say, let us celebrate when this is over. Looking ahead keeps hope.

TRY THIS
Plan.
Photo for the tip: Use short calls
TIP 6

Use short calls

Ten minutes on a walk or commute is enough. Short beats none.

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Call briefly.
Photo for the tip: Protect one friend slot
TIP 7

Protect one friend slot

Keep one weekly or monthly slot for a friend. Treat it as vital.

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Guard it.
Photo for the tip: Ask for understanding
TIP 8

Ask for understanding

Say, I may be slow to reply, it is not about you. Gentle honesty.

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Explain.
Photo for the tip: Let others carry some
TIP 9

Let others carry some

Accept that friends may reach out more now. Receive kindly.

TRY THIS
Receive.
Photo for the tip: Use shared tools
TIP 10

Use shared tools

Shared photo albums or group chats keep you connected with low effort.

TRY THIS
Use them.
Photo for the tip: Look after yourself
TIP 11

Look after yourself

Rest is part of friendship. A rested you is a better friend.

TRY THIS
Rest.
Photo for the tip: Restart after the season
TIP 12

Restart after the season

When the busy time ends, reach out warmly and plan something fun. Rebuild.

TRY THIS
Reconnect.
Photo for the tip: Script: telling
TIP 13

Script: telling

I am very busy this month, but I am thinking of you. Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: planning
TIP 14

Script: planning

Let us catch up properly after the project ends. Say it brightly.

TRY THIS
Use it.
Photo for the tip: Script: tiny
TIP 15

Script: tiny

Sending you a little heart in the middle of my busy week. Say it lightly.

TRY THIS
Use it.
Photo for the tip: Script: asking
TIP 16

Script: asking

Do you have ten minutes for a quick chat this week? Say it kindly.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

Thanks for understanding, talk soon. Say it sincerely.

TRY THIS
Use it.
Photo for the tip: Mistake: disappearing without a word
TIP 18

Mistake: disappearing without a word

Silence worries friends, so send a short note.

TRY THIS
Tell them.
Photo for the tip: Mistake: feeling guilty all the time
TIP 19

Mistake: feeling guilty all the time

Guilt drains you, so do what you can.

TRY THIS
Be kind to yourself.
Photo for the tip: Mistake: letting go of everyone
TIP 20

Mistake: letting go of everyone

Keep at least a few threads, so choose your key friends.

TRY THIS
Prioritise.
Photo for the tip: Troubleshoot: when a friend feels hurt
TIP 21

Troubleshoot: when a friend feels hurt

Apologise, explain and plan a catch-up. Show you care.

TRY THIS
Repair.
Photo for the tip: Troubleshoot: when the busy time is long
TIP 22

Troubleshoot: when the busy time is long

Agree on a lighter rhythm like monthly. Be honest.

TRY THIS
Adjust.
Photo for the tip: Troubleshoot: when you are a new parent
TIP 23

Troubleshoot: when you are a new parent

Send tiny notes, accept help and plan short visits. Forgive yourself.

TRY THIS
Be gentle.
Photo for the tip: Troubleshoot: when you cannot reply
TIP 24

Troubleshoot: when you cannot reply

Use auto-replies or voice notes on the go. Tools help.

TRY THIS
Use tools.
Photo for the tip: Troubleshoot: when your friend is busy
TIP 25

Troubleshoot: when your friend is busy

Keep your messages light and no-pressure. Be generous.

TRY THIS
Give grace.
Photo for the tip: Drill: list your key friends
TIP 26

Drill: list your key friends

List the five friends you will keep in touch with during busy times. Message one.

TRY THIS
List.
Photo for the tip: Drill: write a busy-season message
TIP 27

Drill: write a busy-season message

Write a short busy-season note and save it. Send it when needed.

TRY THIS
Write.
Photo for the tip: Drill: plan a celebration
TIP 28

Drill: plan a celebration

Plan a small celebration for the end of your busy time. Tell a friend.

TRY THIS
Plan.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

SHARE

“I am very busy, but I am thinking of you.”

PLAN

“Let us catch up after the project.”

TINY

“Sending a heart.”

ASK

“Is there a good time for a quick chat?”

THANK

“Thanks for understanding.”

CLOSE

“Talk soon.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Tell friends you are busy
DAY 2
Send tiny notes
DAY 3
Plan after the busy time
DAY 4
Keep key dates
DAY 5
Use short calls
DAY 6
Protect one friend slot
DAY 7
Rest

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: When You Are StrugglingNext: Friendships Through Moves and Changes →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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