LESSON 18 · HOW OFTEN TO CONTACT SOMEONE

Respect Their Busy Seasons

Thirty-two easy ways to respect their busy seasons, so friendships survive exams, babies, deadlines and moves.

Seasons pass. Friends who understand them stay close.

28 tipsEasy things to say7-day plan

28 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Seasons are normal
TIP 1

Seasons are normal

Exams, new babies, new jobs, illness and moves all bring busy times. They do not mean a friend does not care.

TRY THIS
Be patient.
Photo for the tip: Ask about their season
TIP 2

Ask about their season

Say, what is the next month like for you? Knowing helps you adjust.

TRY THIS
Ask.
Photo for the tip: Lower your expectations
TIP 3

Lower your expectations

Expect less contact for a while. Fewer messages are fine.

TRY THIS
Adjust.
Photo for the tip: Send tiny notes
TIP 4

Send tiny notes

A heart, a short good-luck message or a funny picture. Small and light.

TRY THIS
Send small.
Photo for the tip: Say no reply needed
TIP 5

Say no reply needed

Add, no need to reply. People relax.

TRY THIS
Add it.
Photo for the tip: Offer practical help
TIP 6

Offer practical help

Bring a meal, run an errand or help with a task. Practical help speaks loudly.

TRY THIS
Offer.
Photo for the tip: Avoid guilt and pressure
TIP 7

Avoid guilt and pressure

Do not remind them they are quiet. Keep your tone kind.

TRY THIS
Stay kind.
Photo for the tip: Plan for after the season
TIP 8

Plan for after the season

Say, let us celebrate when exams end. Looking ahead feels good.

TRY THIS
Plan.
Photo for the tip: Keep a thread
TIP 9

Keep a thread

Send one message every week or two. A thread keeps the bond.

TRY THIS
Stay in touch.
Photo for the tip: Understand your own seasons
TIP 10

Understand your own seasons

Tell friends when you are busy. Honest sharing helps.

TRY THIS
Be open.
Photo for the tip: Celebrate the end
TIP 11

Celebrate the end

When the season ends, celebrate with a coffee or a card. Mark the moment.

TRY THIS
Celebrate.
Photo for the tip: Rebuild gently
TIP 12

Rebuild gently

After a busy time, ease back into regular contact. Be patient.

TRY THIS
Warm up.
Photo for the tip: Script: understanding
TIP 13

Script: understanding

I know you are very busy right now, no pressure at all. Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: support
TIP 14

Script: support

Can I help with anything while you are so busy? Say it kindly.

TRY THIS
Use it.
Photo for the tip: Script: waiting
TIP 15

Script: waiting

Talk when you have time, I am here. Say it gently.

TRY THIS
Use it.
Photo for the tip: Script: planning
TIP 16

Script: planning

Let us celebrate once your exams are over. Say it brightly.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

Thanks for explaining, I will be here after the exam. Say it sincerely.

TRY THIS
Use it.
Photo for the tip: Mistake: taking busy as rejection
TIP 18

Mistake: taking busy as rejection

Busy seasons are not about you, so keep perspective.

TRY THIS
Relax.
Photo for the tip: Mistake: asking for the same attention
TIP 19

Mistake: asking for the same attention

Expecting the same amount adds stress, so lower the bar.

TRY THIS
Adjust.
Photo for the tip: Mistake: planning big events
TIP 20

Mistake: planning big events

Big plans stress busy friends, so keep plans small.

TRY THIS
Go small.
Photo for the tip: Troubleshoot: when a friend has a new baby
TIP 21

Troubleshoot: when a friend has a new baby

Offer practical help and short notes. Visit when invited.

TRY THIS
Be gentle.
Photo for the tip: Troubleshoot: when a friend is studying
TIP 22

Troubleshoot: when a friend is studying

Send good-luck notes and plan a treat after. Respect study time.

TRY THIS
Cheer.
Photo for the tip: Troubleshoot: when a friend is ill
TIP 23

Troubleshoot: when a friend is ill

Check in kindly and offer help. Follow their lead.

TRY THIS
Be present.
Photo for the tip: Troubleshoot: when a friend moves
TIP 24

Troubleshoot: when a friend moves

Keep contact with calls and visits. Plan the first visit.

TRY THIS
Plan.
Photo for the tip: Troubleshoot: when the busy season never ends
TIP 25

Troubleshoot: when the busy season never ends

Talk kindly about what rhythm is possible. Agree on a plan.

TRY THIS
Talk.
Photo for the tip: Drill: write a busy-season message
TIP 26

Drill: write a busy-season message

Write a gentle note for a busy friend. Send it.

TRY THIS
Write.
Photo for the tip: Drill: plan a post-season treat
TIP 27

Drill: plan a post-season treat

Pick a treat for after their busy season. Tell them.

TRY THIS
Plan.
Photo for the tip: Drill: practical help list
TIP 28

Drill: practical help list

List five practical ways you could help a busy friend. Offer one.

TRY THIS
List.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

UNDERSTAND

“I know you are very busy right now.”

SUPPORT

“Can I help with anything?”

WAIT

“Talk when you have time.”

KEEP

“Thinking of you.”

THANK

“Thanks for explaining.”

CLOSE

“I will be here after the exam.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Ask about their season
DAY 2
Lower your expectations
DAY 3
Send tiny notes
DAY 4
Offer practical help
DAY 5
Avoid pressure
DAY 6
Plan for after
DAY 7
Celebrate the end

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: Signs They Need SpaceNext: Notice Reply Time and Tone →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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