LESSON 03 · HOW OFTEN TO CONTACT SOMEONE

How Rare Is Too Rare?

Thirty-two easy signs that tell you how rare is too rare, so friends never feel forgotten.

Long gaps can feel like distance. Small touches bridge them.

30 tipsEasy things to say7-day plan

30 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Gaps can hurt
TIP 1

Gaps can hurt

When months pass with no word, friends may wonder if you care. Small contact stops that worry.

TRY THIS
Close the gap.
Photo for the tip: Sign: you cannot remember the last chat
TIP 2

Sign: you cannot remember the last chat

If you cannot recall when you last spoke, it has probably been too long.

TRY THIS
Check your log.
Photo for the tip: Sign: their news surprises you
TIP 3

Sign: their news surprises you

If you hear big news second-hand, you have drifted. Reconnect soon.

TRY THIS
Reconnect.
Photo for the tip: Sign: awkwardness when you meet
TIP 4

Sign: awkwardness when you meet

If it feels strange to talk, a gap grew. Warm up with small notes.

TRY THIS
Warm up.
Photo for the tip: Sign: they stop inviting you
TIP 5

Sign: they stop inviting you

Silence can lead to fewer invites. Reach out first.

TRY THIS
Start.
Photo for the tip: Sign: you feel guilty about not writing
TIP 6

Sign: you feel guilty about not writing

Guilt is a clue. Replace it with a small, kind message.

TRY THIS
Act now.
Photo for the tip: Small touches count
TIP 7

Small touches count

A like, a short text or a photo keeps the thread alive. Do not wait for a perfect time.

TRY THIS
Send small.
Photo for the tip: Own the gap lightly
TIP 8

Own the gap lightly

Say, it has been a while, and I thought of you. Skip the long apology.

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Be brief.
Photo for the tip: Plan a catch-up
TIP 9

Plan a catch-up

Offer a call or coffee with a date. A plan beats a promise.

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Name a date.
Photo for the tip: Set a minimum rhythm
TIP 10

Set a minimum rhythm

Choose a minimum, such as one touch a month for good friends. It prevents drift.

TRY THIS
Set a minimum.
Photo for the tip: Use reminders
TIP 11

Use reminders

Alerts in your phone help busy lives. Label them with names.

TRY THIS
Set alerts.
Photo for the tip: Do not let shame stop you
TIP 12

Do not let shame stop you

The longer you wait, the harder it feels. Send a warm note today.

TRY THIS
Begin.
Photo for the tip: Script: checking
TIP 13

Script: checking

It has been a while, how are you doing? Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: owning
TIP 14

Script: owning

I am sorry I have been quiet, life got busy. Say it gently.

TRY THIS
Use it.
Photo for the tip: Script: planning
TIP 15

Script: planning

Let us put a date in the calendar to catch up. Say it brightly.

TRY THIS
Use it.
Photo for the tip: Script: sharing
TIP 16

Script: sharing

I miss our chats and wanted to say so. Say it sincerely.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

I will not leave it so long again. Say it with a smile.

TRY THIS
Use it.
Photo for the tip: Mistake: waiting for a big reason to write
TIP 18

Mistake: waiting for a big reason to write

Reasons rarely come, so write because you care.

TRY THIS
Write today.
Photo for the tip: Mistake: writing a long apology
TIP 19

Mistake: writing a long apology

Long apologies are awkward, so keep it short and warm.

TRY THIS
Trim.
Photo for the tip: Mistake: assuming they have moved on
TIP 20

Mistake: assuming they have moved on

Most people welcome contact, so do not assume.

TRY THIS
Try anyway.
Photo for the tip: Mistake: promising and not doing
TIP 21

Mistake: promising and not doing

Empty promises hurt, so only promise what you will do.

TRY THIS
Follow through.
Photo for the tip: Mistake: hiding because you feel guilty
TIP 22

Mistake: hiding because you feel guilty

Hiding grows the gap, so reach out kindly.

TRY THIS
Reach out.
Photo for the tip: Troubleshoot: when it has been years
TIP 23

Troubleshoot: when it has been years

Send a warm hello and share a memory. Keep expectations gentle.

TRY THIS
Be warm.
Photo for the tip: Troubleshoot: when life is very busy
TIP 24

Troubleshoot: when life is very busy

Send tiny touches like a heart or a photo. Tiny is still real.

TRY THIS
Keep tiny.
Photo for the tip: Troubleshoot: when they do not reply
TIP 25

Troubleshoot: when they do not reply

Wait and try again in a few weeks. Some people are slow.

TRY THIS
Be patient.
Photo for the tip: Troubleshoot: when you live in different time zones
TIP 26

Troubleshoot: when you live in different time zones

Use voice notes that they can play when free. Flexible contact helps.

TRY THIS
Use audio.
Photo for the tip: Troubleshoot: when you feel awkward starting again
TIP 27

Troubleshoot: when you feel awkward starting again

Say, I know it has been a while, and I would love to catch up. Honest works.

TRY THIS
Be honest.
Photo for the tip: Drill: list your long gaps
TIP 28

Drill: list your long gaps

List friends you have not contacted in three months. Message two.

TRY THIS
List.
Photo for the tip: Drill: send one small hello
TIP 29

Drill: send one small hello

Send one tiny hello to someone you have missed. Notice the reply.

TRY THIS
Do it.
Photo for the tip: Drill: set a minimum rhythm
TIP 30

Drill: set a minimum rhythm

Write a minimum contact rhythm for each friend group. Keep it visible.

TRY THIS
Write.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

CHECK

“It has been a while, how are you?”

OWN

“I am sorry I have been quiet.”

PLAN

“Let us put a date in the calendar.”

SHARE

“I miss our chats.”

THANK

“Thanks for being patient.”

CLOSE

“I will not leave it so long again.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Notice the gap
DAY 2
Send a small hello
DAY 3
Own it lightly
DAY 4
Plan a catch-up
DAY 5
Set reminders
DAY 6
Keep a steady beat
DAY 7
Enjoy it

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: How Often Is Too Often?Next: The Friendship Layers: Close, Good and Casual →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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