LESSON 10 · HOW OFTEN TO CONTACT SOMEONE

The Twice-a-Year Hello for Casual Friends

Thirty-two easy ways to send the twice-a-year hello, a simple habit that keeps casual friends warm.

Casual friends are valuable. A little contact goes a long way.

29 tipsEasy things to say7-day plan

29 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why twice a year
TIP 1

Why twice a year

Casual friends need only a light touch. Two hellos a year keep the door open without much time.

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Try it.
Photo for the tip: Who counts as casual
TIP 2

Who counts as casual

Neighbours, old workmates, school friends and friendly acquaintances. They are part of your community.

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List them.
Photo for the tip: Pick two dates
TIP 3

Pick two dates

Choose times like spring and the end of the year. Easy to remember.

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Choose.
Photo for the tip: Use natural hooks
TIP 4

Use natural hooks

Holidays, seasons and birthdays are easy reasons to say hello.

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Use hooks.
Photo for the tip: Write a short hello
TIP 5

Write a short hello

Two lines are enough. Warm and light.

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Keep it short.
Photo for the tip: Add a personal detail
TIP 6

Add a personal detail

Mention a past chat or shared place. It shows you remember.

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Add one.
Photo for the tip: Ask a gentle question
TIP 7

Ask a gentle question

How have you been? Easy to answer.

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Ask.
Photo for the tip: Use social media wisely
TIP 8

Use social media wisely

A comment on a post counts as a hello. Add a few kind words.

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Comment.
Photo for the tip: Send a card
TIP 9

Send a card

A holiday card is a lovely twice-a-year touch. Add a line.

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Send one.
Photo for the tip: Log your hellos
TIP 10

Log your hellos

Note the date. You will see who is due.

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Log.
Photo for the tip: Invite them sometimes
TIP 11

Invite them sometimes

If the reply is warm, invite them to an event or coffee. Let it grow.

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Offer.
Photo for the tip: Script: hello
TIP 12

Script: hello

Hi, it has been a while, and I hope you are well. Say it warmly.

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Use it.
Photo for the tip: Script: detail
TIP 13

Script: detail

I remembered our chat about gardening and smiled. Say it brightly.

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Use it.
Photo for the tip: Script: wish
TIP 14

Script: wish

Hope you have a lovely summer and a relaxed break. Say it kindly.

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Use it.
Photo for the tip: Script: plan
TIP 15

Script: plan

Let us catch up when we can, no rush at all. Say it lightly.

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Use it.
Photo for the tip: Script: closing
TIP 16

Script: closing

Take care, and thanks for replying. Say it sincerely.

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Use it.
Photo for the tip: Mistake: only contacting when you need something
TIP 17

Mistake: only contacting when you need something

Favour-only messages feel cold, so also send warm hellos.

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Be genuine.
Photo for the tip: Mistake: writing long messages to casual friends
TIP 18

Mistake: writing long messages to casual friends

Long messages feel heavy, so keep it short.

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Trim.
Photo for the tip: Mistake: forgetting them altogether
TIP 19

Mistake: forgetting them altogether

Without any contact, casual friendships vanish, so keep two touches a year.

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Set a reminder.
Photo for the tip: Mistake: expecting a big reply
TIP 20

Mistake: expecting a big reply

A short reply is fine, so enjoy it.

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Be easy.
Photo for the tip: Mistake: pushing for closeness
TIP 21

Mistake: pushing for closeness

Let casual friends stay casual if they wish.

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Respect it.
Photo for the tip: Troubleshoot: when you do not know what to say
TIP 22

Troubleshoot: when you do not know what to say

Use a seasonal greeting. Simple is fine.

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Keep it simple.
Photo for the tip: Troubleshoot: when it has been years
TIP 23

Troubleshoot: when it has been years

Say, it has been a while, and I thought of you. Honest and warm.

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Be warm.
Photo for the tip: Troubleshoot: when they do not reply
TIP 24

Troubleshoot: when they do not reply

Do not take it personally. Try again next year.

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Let it be.
Photo for the tip: Troubleshoot: when you have a big list
TIP 25

Troubleshoot: when you have a big list

Send to a few each season. Spread it.

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Spread out.
Photo for the tip: Troubleshoot: when you feel awkward
TIP 26

Troubleshoot: when you feel awkward

Remember you are being kind, not strange. Send.

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Reach out.
Photo for the tip: Drill: list ten casual friends
TIP 27

Drill: list ten casual friends

Write ten names and one fact each. Send two hellos this week.

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List.
Photo for the tip: Drill: set two calendar dates
TIP 28

Drill: set two calendar dates

Put two hello dates in your calendar this year. Label them.

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Schedule.
Photo for the tip: Drill: write a seasonal message
TIP 29

Drill: write a seasonal message

Write a short seasonal hello template. Save it.

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Write.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

HELLO

“Hi, it has been a while, how are you?”

RECALL

“I remembered our chat about gardening.”

WISH

“Hope you have a lovely summer.”

PLAN

“Let us catch up when we can.”

THANK

“Thanks for replying.”

CLOSE

“Take care.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
List casual friends
DAY 2
Pick two dates
DAY 3
Write a short hello
DAY 4
Add a detail
DAY 5
Send
DAY 6
Log it
DAY 7
Enjoy the reply

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: The Monthly Check-In for Good FriendsNext: Birthdays, Holidays and Milestones →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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