LESSON 22 · HOW OFTEN TO CONTACT SOMEONE

When a Text Is Enough

Thirty-two easy ways to know when a text is enough, a quick message that keeps friendships warm.

Texts are great for small joys. Know their place.

29 tipsEasy things to say7-day plan

29 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Texts are tools
TIP 1

Texts are tools

They are perfect for quick, light, practical things. Use them well and friendships benefit.

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Use them.
Photo for the tip: When a text is enough: plans
TIP 2

When a text is enough: plans

Setting times, places and logistics fit well in text. Short and clear.

TRY THIS
Use it.
Photo for the tip: When a text is enough: thinking of you
TIP 3

When a text is enough: thinking of you

A quick hello or heart says I care in seconds.

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Send one.
Photo for the tip: When a text is enough: sharing
TIP 4

When a text is enough: sharing

Photos, memes and links are easy to share by text.

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Share.
Photo for the tip: When a text is enough: checking in
TIP 5

When a text is enough: checking in

Did you get home okay? is a kind quick text.

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Check in.
Photo for the tip: When a text is enough: thanks
TIP 6

When a text is enough: thanks

A text can say thanks quickly. Add a detail.

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Thank.
Photo for the tip: Keep it short
TIP 7

Keep it short

One to three lines work best. Long texts feel heavy.

TRY THIS
Trim.
Photo for the tip: Use clear words
TIP 8

Use clear words

Avoid vague words that can be misread. Be plain.

TRY THIS
Be clear.
Photo for the tip: Add warmth
TIP 9

Add warmth

Warm words and a smile emoji help tone.

TRY THIS
Add warmth.
Photo for the tip: Reply in a reasonable time
TIP 10

Reply in a reasonable time

A reply within a day shows care.

TRY THIS
Respond.
Photo for the tip: Know the limits
TIP 11

Know the limits

Texts struggle with heavy feelings, conflict and complex plans. Switch to a call.

TRY THIS
Switch.
Photo for the tip: Keep the thread alive
TIP 12

Keep the thread alive

Occasionally ask a question to keep chat flowing.

TRY THIS
Ask.
Photo for the tip: Script: hello
TIP 13

Script: hello

Hi, thinking of you today! Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: plan
TIP 14

Script: plan

Are you free on Saturday afternoon for a walk? Say it lightly.

TRY THIS
Use it.
Photo for the tip: Script: share
TIP 15

Script: share

Look at this funny photo, it made me think of you. Say it brightly.

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Use it.
Photo for the tip: Script: check
TIP 16

Script: check

Did you get home safe? Say it kindly.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

Thanks so much, talk soon. Say it sincerely.

TRY THIS
Use it.
Photo for the tip: Mistake: using texts to fight
TIP 18

Mistake: using texts to fight

Texts make fights worse, so talk in person or by phone.

TRY THIS
Switch.
Photo for the tip: Mistake: writing long essays
TIP 19

Mistake: writing long essays

Long texts tire people, so keep it short.

TRY THIS
Trim.
Photo for the tip: Mistake: relying only on texts
TIP 20

Mistake: relying only on texts

Voices and faces build closeness, so mix methods.

TRY THIS
Add calls.
Photo for the tip: Mistake: ignoring tone
TIP 21

Mistake: ignoring tone

Tone is hard in text, so add warmth.

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Warm up.
Photo for the tip: Troubleshoot: when a text is misread
TIP 22

Troubleshoot: when a text is misread

Say, I meant that kindly, let me call you. Clear things up.

TRY THIS
Call.
Photo for the tip: Troubleshoot: when they never answer texts
TIP 23

Troubleshoot: when they never answer texts

Try a call or voice note. They may prefer other ways.

TRY THIS
Switch channel.
Photo for the tip: Troubleshoot: when you have a lot to say
TIP 24

Troubleshoot: when you have a lot to say

Offer a call: I have lots to tell you, can we talk? Respect their time.

TRY THIS
Call.
Photo for the tip: Troubleshoot: when you worry about spelling
TIP 25

Troubleshoot: when you worry about spelling

Quick proofreading is enough. Kind words matter more.

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Relax.
Photo for the tip: Troubleshoot: when you feel shy
TIP 26

Troubleshoot: when you feel shy

Texts are a gentle way to begin. Start there.

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Start.
Photo for the tip: Drill: send three kinds of texts
TIP 27

Drill: send three kinds of texts

Send a hello, a plan and a photo this week. Notice the replies.

TRY THIS
Try.
Photo for the tip: Drill: practise switching
TIP 28

Drill: practise switching

When a text topic grows, practise saying, can I call you? Do it.

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Practise.
Photo for the tip: Drill: warm up a text
TIP 29

Drill: warm up a text

Take a blunt text and add warm words. Compare.

TRY THIS
Rewrite.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

HELLO

“Hi, thinking of you!”

PLAN

“Are you free Saturday?”

SHARE

“Look at this funny photo.”

CHECK

“Did you get home safe?”

THANK

“Thanks so much!”

CLOSE

“Talk soon.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Use texts for light things
DAY 2
Keep them short
DAY 3
Use clear words
DAY 4
Add warmth
DAY 5
Know when to call
DAY 6
Respond promptly
DAY 7
Enjoy

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: Never Keep Score AggressivelyNext: When a Call Beats a Message →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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