LESSON 21 · HOW OFTEN TO CONTACT SOMEONE

Never Keep Score Aggressively

Thirty-two easy ways to never keep score aggressively, so generosity feels good and friendship stays light.

Friendship is not a ledger. Give freely, and notice balance gently.

29 tipsEasy things to say7-day plan

29 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Counting poisons friendship
TIP 1

Counting poisons friendship

Keeping a mental ledger of who called last or who paid brings resentment. Friendship thrives on warmth, not tallies.

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Let it go.
Photo for the tip: Give freely when you can
TIP 2

Give freely when you can

Generosity feels good and builds trust. Give without expecting a perfect return.

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Give.
Photo for the tip: Notice big, long-term imbalances
TIP 3

Notice big, long-term imbalances

It is fine to notice if you always start and carry things. Notice with care, not anger.

TRY THIS
Notice calmly.
Photo for the tip: Notice your feelings first
TIP 4

Notice your feelings first

Ask whether you feel tired, hurt or taken for granted. Feelings guide action.

TRY THIS
Check inside.
Photo for the tip: Talk kindly
TIP 5

Talk kindly

Say, I would love it if you suggested plans sometimes. Speak with warmth.

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Use I.
Photo for the tip: Forgive small slips
TIP 6

Forgive small slips

One late reply or forgotten message is human. Let small things pass.

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Forgive.
Photo for the tip: Allow different styles
TIP 7

Allow different styles

Some friends give in other ways: advice, humour or help. Notice all gifts.

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Look wider.
Photo for the tip: Share leading
TIP 8

Share leading

Take turns in starting plans. Fairness feels good.

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Share it.
Photo for the tip: Say thank you often
TIP 9

Say thank you often

Thanks keeps balance warm. Appreciate what they give.

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Thank.
Photo for the tip: Check your own giving
TIP 10

Check your own giving

Are you generous with time and kindness? Check yourself first.

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Reflect.
Photo for the tip: Let friendships ebb and flow
TIP 11

Let friendships ebb and flow

Over years, who gives more changes. It evens out.

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Trust time.
Photo for the tip: Step back if needed
TIP 12

Step back if needed

If the balance stays unfair, give less without drama. Protect your energy.

TRY THIS
Adjust.
Photo for the tip: Script: giving
TIP 13

Script: giving

I am happy to start the plans this time. Say it warmly.

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Use it.
Photo for the tip: Script: noticing
TIP 14

Script: noticing

It would be lovely to feel a little more balance between us. Say it gently.

TRY THIS
Use it.
Photo for the tip: Script: asking
TIP 15

Script: asking

Could you suggest a plan next time? I would love that. Say it kindly.

TRY THIS
Use it.
Photo for the tip: Script: thanking
TIP 16

Script: thanking

Thanks for taking the lead this time, I appreciated it. Say it sincerely.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

I enjoy giving, and I enjoy you. Say it with a smile.

TRY THIS
Use it.
Photo for the tip: Mistake: bringing up old debts
TIP 18

Mistake: bringing up old debts

Old tallies reopen wounds, so focus on now.

TRY THIS
Let go.
Photo for the tip: Mistake: expecting identical effort
TIP 19

Mistake: expecting identical effort

Effort looks different for each person, so be fair.

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Be fair.
Photo for the tip: Mistake: giving to get
TIP 20

Mistake: giving to get

Gifts with strings feel heavy, so give freely or not at all.

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Be sincere.
Photo for the tip: Mistake: comparing friends
TIP 21

Mistake: comparing friends

Each friendship is unique, so avoid comparing.

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Stay personal.
Photo for the tip: Troubleshoot: when you always reach out first
TIP 22

Troubleshoot: when you always reach out first

Say so kindly and test a pause. See who steps in.

TRY THIS
Test it.
Photo for the tip: Troubleshoot: when you feel used
TIP 23

Troubleshoot: when you feel used

Set clear limits and reduce giving. Self-respect matters.

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Set limits.
Photo for the tip: Troubleshoot: when a friend is in need
TIP 24

Troubleshoot: when a friend is in need

Give generously now. Balance can come later.

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Help.
Photo for the tip: Troubleshoot: when you feel resentful
TIP 25

Troubleshoot: when you feel resentful

Name it, talk it out and decide what you can give happily. Honesty heals.

TRY THIS
Be honest.
Photo for the tip: Troubleshoot: when they never offer
TIP 26

Troubleshoot: when they never offer

Notice if they show care in other ways. If not, adjust your investment.

TRY THIS
Weigh it.
Photo for the tip: Drill: write a gratitude list
TIP 27

Drill: write a gratitude list

List five things each close friend gives you. Thank one.

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List.
Photo for the tip: Drill: take a turn
TIP 28

Drill: take a turn

Ask a friend to plan the next meeting. Accept happily.

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Try it.
Photo for the tip: Drill: spot the scorekeeping thought
TIP 29

Drill: spot the scorekeeping thought

Notice when you count, write it down and let it go. Practise.

TRY THIS
Notice.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

GIVE

“I am happy to start the plans.”

NOTICE

“It would be nice to feel more balance.”

ASK

“Could you suggest a plan next time?”

THANK

“Thanks for taking the lead this time.”

FORGIVE

“It is fine, life gets busy.”

CLOSE

“I enjoy giving.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Give without counting
DAY 2
Notice big imbalances
DAY 3
Talk kindly
DAY 4
Forgive small things
DAY 5
Share leading
DAY 6
Check yourself
DAY 7
Enjoy

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: Ask What Works for ThemNext: When a Text Is Enough →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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