LESSON 05 · HOW OFTEN TO CONTACT SOMEONE

Match Their Energy, Then Add a Little

Thirty-two easy ways to match their energy and then add a little, so contact feels natural and grows slowly.

Meet them where they are. Then nudge the warmth up a notch.

30 tipsEasy things to say7-day plan

30 tips that really help

These ideas come from Friends (Robin Dunbar), Platonic (Marisa Franco), Together (Vivek Murthy), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why matching works
TIP 1

Why matching works

People feel comfortable with those who talk like them. Matching tells them you understand their style without words.

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Try it.
Photo for the tip: Notice their message length
TIP 2

Notice their message length

If they write two lines, do not reply with ten. Keep your replies close to their size.

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Match it.
Photo for the tip: Notice their speed
TIP 3

Notice their speed

If they reply in a day, do not expect minutes. Let their pace guide yours.

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Match it.
Photo for the tip: Notice their tone
TIP 4

Notice their tone

Formal, funny or casual? Gently mirror it. Tone creates ease.

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Mirror it.
Photo for the tip: Notice their favourite channel
TIP 5

Notice their favourite channel

Some love texts, some voice notes and some calls. Use what they use.

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Follow them.
Photo for the tip: Notice their emoji habits
TIP 6

Notice their emoji habits

If they use many, add a few. If none, use fewer. Mirror lightly.

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Adapt.
Photo for the tip: Add a little warmth
TIP 7

Add a little warmth

After matching, add one warm touch like a kind word, photo or question. Small steps grow closeness.

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Add one.
Photo for the tip: Add a little more openness
TIP 8

Add a little more openness

Share a small personal detail. If they share back, you can go deeper.

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Share a bit.
Photo for the tip: Add a little more frequency
TIP 9

Add a little more frequency

If they respond well, send a bit more often. Go slowly.

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Step up slowly.
Photo for the tip: Watch how they respond
TIP 10

Watch how they respond

If they respond warmly, continue. If they shorten, step back. Let them guide you.

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Watch.
Photo for the tip: Adjust without fuss
TIP 11

Adjust without fuss

Change quietly and kindly. No need to explain every shift.

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Adapt.
Photo for the tip: Stay patient
TIP 12

Stay patient

Friendship grows in small steps. Patience builds trust.

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Be patient.
Photo for the tip: Script: matching
TIP 13

Script: matching

Your style is short and sweet, and I like it. Say it warmly.

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Use it.
Photo for the tip: Script: adding
TIP 14

Script: adding

I added a little photo for fun, hope it makes you smile. Say it lightly.

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Use it.
Photo for the tip: Script: asking
TIP 15

Script: asking

Does this pace work for you, or would you prefer less? Say it kindly.

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Use it.
Photo for the tip: Script: adapting
TIP 16

Script: adapting

I will keep my messages light, no pressure. Say it gently.

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Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

I enjoy our chats, thanks for replying so kindly. Say it sincerely.

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Use it.
Photo for the tip: Mistake: copying them exactly
TIP 18

Mistake: copying them exactly

Copying feels fake, so keep your own voice while matching style.

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Stay you.
Photo for the tip: Mistake: sending much more than they do
TIP 19

Mistake: sending much more than they do

A big imbalance feels like pressure, so keep to their level.

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Match it.
Photo for the tip: Mistake: adding too much too soon
TIP 20

Mistake: adding too much too soon

A flood of warmth can overwhelm, so go step by step.

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Go slowly.
Photo for the tip: Mistake: ignoring signals
TIP 21

Mistake: ignoring signals

If they pull back, do not push, so respect their signals.

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Ease off.
Photo for the tip: Mistake: judging their style
TIP 22

Mistake: judging their style

Shorter messages do not mean less care, so avoid assumptions.

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Be kind.
Photo for the tip: Troubleshoot: when they never match you
TIP 23

Troubleshoot: when they never match you

Accept their style or find other friends with a style closer to yours. Both are okay.

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Accept it.
Photo for the tip: Troubleshoot: when you are far more expressive
TIP 24

Troubleshoot: when you are far more expressive

Save big feelings for expressive friends and keep it simple here.

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Tone down.
Photo for the tip: Troubleshoot: when you are far less expressive
TIP 25

Troubleshoot: when you are far less expressive

Add small warm words so friends know you care.

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Warm up.
Photo for the tip: Troubleshoot: when styles clash badly
TIP 26

Troubleshoot: when styles clash badly

Talk about it kindly. Say what each of you prefers.

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Talk it out.
Photo for the tip: Troubleshoot: when your mood changes
TIP 27

Troubleshoot: when your mood changes

Tell them you are quiet today and not upset with them. Honesty helps.

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Be open.
Photo for the tip: Drill: study three friends
TIP 28

Drill: study three friends

Write down each friend’s style in two lines. Use it next time.

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Write.
Photo for the tip: Drill: match then add
TIP 29

Drill: match then add

Match a friend’s style in one message and add one warm touch. Observe the reply.

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Try.
Photo for the tip: Drill: practise tone shifts
TIP 30

Drill: practise tone shifts

Rewrite one message in three tones: formal, casual and playful. See the range.

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Practise.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

MATCH

“Your style is short and sweet, I like it.”

ADD

“I added a little photo for fun.”

ASK

“Does this pace work for you?”

ADAPT

“I will keep my messages light.”

THANK

“Thanks for replying so kindly.”

CLOSE

“I enjoy our chats.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Notice their style
DAY 2
Match the length
DAY 3
Match the speed
DAY 4
Add a small warm touch
DAY 5
Watch how they respond
DAY 6
Adjust
DAY 7
Stay patient

Further reading

  • Friends (Robin Dunbar)
  • Platonic (Marisa Franco)
  • Together (Vivek Murthy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “How Often to Contact Someone”

Keep going. Small steps every day make a big change.

← Previous: The Friendship Layers: Close, Good and CasualNext: Quality Beats Quantity →

  1. Why Friendship Has a Rhythm
  2. How Often Is Too Often?
  3. How Rare Is Too Rare?
  4. The Friendship Layers: Close, Good and Casual
  5. Match Their Energy, Then Add a Little
  6. Quality Beats Quantity
  7. Let the Friendship Set the Pace
  8. The Weekly Touch for Close Friends
  9. The Monthly Check-In for Good Friends
  10. The Twice-a-Year Hello for Casual Friends
  11. Birthdays, Holidays and Milestones
  12. Keep a Friendship Calendar
  13. The Five-Minute Daily Habit
  14. Use Reminders Without Feeling Fake
  15. Signs They Enjoy Hearing From You
  16. Signs You Are Messaging Too Much
  17. Signs They Need Space
  18. Respect Their Busy Seasons
  19. Notice Reply Time and Tone
  20. Ask What Works for Them
  21. Never Keep Score Aggressively
  22. When a Text Is Enough
  23. When a Call Beats a Message
  24. The Joy of a Surprise Visit
  25. Group Chats Without Chaos
  26. Share a Meme, Make a Memory
  27. Voice Notes for Busy People
  28. Video Calls for Long Distance
  29. When You Always Reach Out First
  30. When Someone Reaches Out Too Much
  31. Talk About It Kindly
  32. Reset a Lopsided Friendship
  33. When a Friend Is Struggling
  34. When You Are Struggling
  35. Friendships Through Busy Seasons
  36. Friendships Through Moves and Changes
  37. Friendships With Different Schedules
  38. Make Plans Far Ahead
  39. Forgive Gaps and Move On
  40. Your Contact Rhythm Plan
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