LESSON 40 · HOW TO FOLLOW UP

Your Follow-Up System

Thirty-two easy steps to build your own follow-up system, a simple routine that keeps friendships strong for years.

A system makes kindness easy. Keep it simple and steady.

30 tipsEasy things to say7-day plan

30 tips that really help

These ideas come from Never Eat Alone (Keith Ferrazzi), Platonic (Marisa Franco), How to Win Friends and Influence People (Dale Carnegie), and everyday practice. Pick one tip and try it today.

Photo for the tip: Systems beat memory
TIP 1

Systems beat memory

We are busy, and good intentions fade. A small system makes caring a habit rather than an accident.

TRY THIS
Build one.
Photo for the tip: List your people
TIP 2

List your people

Write names in three groups: close, good and new friends. Aim to touch each regularly.

TRY THIS
Make the list.
Photo for the tip: Choose how often
TIP 3

Choose how often

Close friends weekly, good friends monthly, new friends every two weeks at first. Flexible.

TRY THIS
Set rhythms.
Photo for the tip: Pick your tools
TIP 4

Pick your tools

A notes app, a spreadsheet or a notebook. Choose one and keep it simple.

TRY THIS
Choose.
Photo for the tip: Record key facts
TIP 5

Record key facts

Add jobs, birthdays, pets, worries and last contact. Short lines only.

TRY THIS
Add them.
Photo for the tip: Set weekly reminders
TIP 6

Set weekly reminders

Pick a day and time and a number of names. Two or three is plenty.

TRY THIS
Set one.
Photo for the tip: Prepare a message bank
TIP 7

Prepare a message bank

Keep ten short messages ready: hello, thinking of you, funny photo, invite. Edit with a detail.

TRY THIS
Write ten.
Photo for the tip: Send and log
TIP 8

Send and log

After you message, mark the date. Logging keeps the system honest.

TRY THIS
Log it.
Photo for the tip: Plan meet-ups
TIP 9

Plan meet-ups

Aim for one meet-up a month with someone. Put it in the calendar.

TRY THIS
Plan it.
Photo for the tip: Mix the methods
TIP 10

Mix the methods

Use texts, voice notes, calls and cards. Variety keeps things alive.

TRY THIS
Vary.
Photo for the tip: Review monthly
TIP 11

Review monthly

Look at who you reached and who you missed. Adjust your list.

TRY THIS
Review.
Photo for the tip: Celebrate your friendships
TIP 12

Celebrate your friendships

Mark milestones and enjoy the closeness. Gratitude fuels the habit.

TRY THIS
Celebrate.
Photo for the tip: Script: weekly plan
TIP 13

Script: weekly plan

I will message two friends each week on Sunday evening. Say it firmly.

TRY THIS
Use it.
Photo for the tip: Script: note taking
TIP 14

Script: note taking

I will note what they tell me so I can ask later. Say it kindly.

TRY THIS
Use it.
Photo for the tip: Script: review
TIP 15

Script: review

Every month I will check my list and reach out to someone I miss. Say it calmly.

TRY THIS
Use it.
Photo for the tip: Script: message
TIP 16

Script: message

Thinking of you and wanted to say hi, how are things? Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: closing
TIP 17

Script: closing

My system helps me stay close to people I love. Say it with pride.

TRY THIS
Use it.
Photo for the tip: Mistake: making the system too complex
TIP 18

Mistake: making the system too complex

Complicated systems get dropped, so keep it light.

TRY THIS
Simplify.
Photo for the tip: Mistake: treating friends like tasks
TIP 19

Mistake: treating friends like tasks

Warmth must stay real, so use the system to care, not to tick boxes.

TRY THIS
Stay genuine.
Photo for the tip: Mistake: relying only on memory
TIP 20

Mistake: relying only on memory

Memory fails when busy, so use reminders.

TRY THIS
Write it down.
Photo for the tip: Mistake: giving up after a missed week
TIP 21

Mistake: giving up after a missed week

One miss is fine, so restart without guilt.

TRY THIS
Restart.
Photo for the tip: Mistake: ignoring replies
TIP 22

Mistake: ignoring replies

Messages need answers, so reply to what comes in.

TRY THIS
Respond.
Photo for the tip: Troubleshoot: when you have too many friends
TIP 23

Troubleshoot: when you have too many friends

Focus on your closest circle first and rotate others. Quality matters.

TRY THIS
Prioritise.
Photo for the tip: Troubleshoot: when you have few friends
TIP 24

Troubleshoot: when you have few friends

Use the system to nurture each one and add new people slowly. Small circles are fine.

TRY THIS
Be patient.
Photo for the tip: Troubleshoot: when life gets busy
TIP 25

Troubleshoot: when life gets busy

Switch to a mini version: one message a week. Keep the thread.

TRY THIS
Shrink it.
Photo for the tip: Troubleshoot: when you feel tired of reaching out
TIP 26

Troubleshoot: when you feel tired of reaching out

Share the load by asking friends to take turns. Honest talk helps.

TRY THIS
Talk kindly.
Photo for the tip: Troubleshoot: when it feels forced
TIP 27

Troubleshoot: when it feels forced

Start with the friends you enjoy most. Joy keeps habits alive.

TRY THIS
Start there.
Photo for the tip: Drill: build your list now
TIP 28

Drill: build your list now

Write your three groups of friends today. Add one fact each.

TRY THIS
Write.
Photo for the tip: Drill: set up reminders
TIP 29

Drill: set up reminders

Create two weekly reminders for reaching out. Do the first this week.

TRY THIS
Set up.
Photo for the tip: Drill: create a message bank
TIP 30

Drill: create a message bank

Write ten messages you can edit and send. Save them in notes.

TRY THIS
Write.

Easy things to say

When you are stuck, pick one of these. They work in many everyday friendships.

PLAN

“I will message two friends each week.”

RECORD

“I will note what they tell me.”

REVIEW

“Every Sunday I will check my list.”

ACT

“I will send one warm note today.”

THANK

“Thanks for staying in touch.”

CLOSE

“My system works for me.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
List your people
DAY 2
Choose a notebook
DAY 3
Set weekly reminders
DAY 4
Prepare message lines
DAY 5
Send and record
DAY 6
Review monthly
DAY 7
Celebrate

Further reading

  • Never Eat Alone (Keith Ferrazzi)
  • Platonic (Marisa Franco)
  • How to Win Friends and Influence People (Dale Carnegie)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “How to Follow Up”

Keep going. Small steps every day make a big change.

← Previous: Follow Up on Their News

  1. Why Good Chats Fade Without Follow-Up
  2. People Want to Hear From You
  3. The Fear Behind Not Following Up
  4. Following Up Is Kindness, Not Needy
  5. The Twenty-Four-Hour Window
  6. One Message Can Change a Friendship
  7. Be the Person Who Makes the First Move
  8. Swap Contact Details Naturally
  9. The Same-Day Nice-to-Meet-You Message
  10. Mention Something From Your Chat
  11. Send a Photo or Link You Talked About
  12. Suggest a Next Step Lightly
  13. What to Write When You Are Shy
  14. What Not to Write
  15. Keep It Short and Specific
  16. Ask One Easy Question
  17. Use Their Name and Their Words
  18. Send a Voice Note
  19. Send Something Funny
  20. Use Emoji and Tone Wisely
  21. The Message That Never Fails
  22. Suggest a Specific Time and Place
  23. Offer a Simple Plan
  24. Confirm Plans the Day Before
  25. Handle Rescheduling Gracefully
  26. Follow Up After Meeting
  27. Plan the Second Meet-Up Before the First Ends
  28. Thank Them for Their Time
  29. Why People Go Quiet
  30. Wait, Then Send One Gentle Nudge
  31. Do Not Take Silence Personally
  32. Know When to Let Go
  33. Reconnect After Months
  34. Keep the Door Open
  35. Keep a Simple Friendship Notebook
  36. Set Weekly Reminders to Reach Out
  37. Reply Quickly to Messages
  38. Send Little Notes for No Reason
  39. Follow Up on Their News
  40. Your Follow-Up System
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