LESSON 03 · MAKING EYE CONTACT
The Trust Signal in Your Eyes
Thirty-two ways the trust signal in your eyes works, and how to use it kindly.
Eyes are the quickest trust signal we have. Warm, steady eyes say you are safe.
40 tipsEasy things to say7-day plan
40 tips that really help
These ideas come from What Every BODY Is Saying (Joe Navarro), The Definitive Book of Body Language (Allan and Barbara Pease), Presence (Amy Cuddy), and everyday practice. Pick one tip and try it today.
TIP 1
Eyes are the quickest trust signal
We read trust in faces in a fraction of a second, and eyes are central to that. A calm, open look tells someone they are safe with you.
TRY THIS
Pay attention to your eyes in the first moments of meeting.
TIP 2
Trust is built in tiny moments
Each warm look is a small deposit in a trust account. Over time, they add up to real confidence in you.
TRY THIS
Offer a warm look to three people today.
TIP 3
Watching eyes make people behave
In a famous 2006 study by Melissa Bateson and colleagues, an honesty box for tea and coffee collected nearly three times as much money when a poster of eyes was shown above it than when flowers were shown. Eyes remind us that we matter to others.
TRY THIS
Remember that eyes shape behaviour, even in pictures.
TIP 4
Steady eyes feel reliable
People tend to trust speakers whose gaze is steady rather than darting. Steady does not mean fixed. Soft, regular looks build confidence.
TRY THIS
Keep your gaze calm and regular.
TIP 5
Looking at someone shows you have nothing to hide
When you look at a person as you speak, you signal openness. Averted eyes may make others wonder.
TRY THIS
Look at the person during key statements.
TIP 6
Eye contact when promising
Looking at someone as you say “I will do it” gives your words weight. It signals you mean it.
TRY THIS
Look up when you make a promise.
TIP 7
Eye contact when listening to a secret
Looking at someone kindly when they confide in you shows you are safe. Do not stare, but stay present.
TRY THIS
Stay softly present.
TIP 8
Eye contact when giving feedback
A kind look during feedback helps people trust your intentions. It shows care.
TRY THIS
Look kindly as you speak.
TIP 9
Eye contact when receiving feedback
Looking at the speaker shows you are open to learning. It reduces defensiveness.
TRY THIS
Look at them and listen.
TIP 10
Eye contact in negotiation
Calm, steady eye contact signals confidence and fairness. Do not glare.
TRY THIS
Keep a relaxed gaze.
TIP 11
Eye contact with customers
Customers trust staff who look at them and smile. A warm look makes service feel personal.
TRY THIS
Look up when greeting.
TIP 12
Eye contact with patients
Doctors and nurses who look at patients are rated more caring. It is part of good care.
TRY THIS
Look at the person, not the screen.
TIP 13
Eye contact with children
Children trust adults who get to their level and look kindly. Kneel and smile.
TRY THIS
Get down to eye level.
TIP 14
Eye contact with elders
Many older people appreciate a respectful, warm look. It shows you value them.
TRY THIS
Give an elder your full gaze.
TIP 15
Eye contact with strangers
A brief smile and look at passers-by builds community and is a gentle kindness.
TRY THIS
Smile at a stranger today.
TIP 16
Eye contact with neighbours
A regular friendly look builds neighbourly trust. Over weeks it becomes friendship.
TRY THIS
Greet your neighbour warmly.
TIP 17
Eye contact with colleagues
A friendly look at the start of a meeting sets a positive tone. It builds teams.
TRY THIS
Look around the room warmly.
TIP 18
Eye contact with a boss
A calm, respectful look shows professionalism. Do not stare.
TRY THIS
Look steadily and kindly.
TIP 19
Eye contact with a partner
Gentle, loving looks strengthen closeness. Put phones aside and look.
TRY THIS
Share a look with someone you love.
TIP 20
Eye contact with friends
A friend’s eyes tell you more than a message. Meet them with warmth.
TRY THIS
Look at your friend when they speak.
TIP 21
Eye contact while saying thanks
Looking at someone as you thank them makes the gratitude felt. It is a small, strong gesture.
TRY THIS
Look and say thank you.
TIP 22
Eye contact while saying hello
The first hello with a look and a smile sets the tone for the whole meeting.
TIP 23
Eye contact while saying goodbye
A warm last look leaves a good impression. Do not look at your phone as you leave.
TRY THIS
Finish with a look.
TIP 24
Trust grows with consistency
Be steady with your friendly looks over time. Consistency is key to trust.
TRY THIS
Be warm every day.
TIP 25
Trust grows with presence
Put your phone away and be present. Eyes follow attention.
TRY THIS
Look up from screens.
TIP 26
Trust grows with kindness
Kind eyes beat clever eyes. Be gentle.
TRY THIS
Soften your face.
TIP 27
Trust is not staring
Intense staring can feel threatening. Soft, relaxed looks are better.
TRY THIS
Blink and breathe.
TIP 28
Trust is mutual
You notice others’ eyes too. Offer trust and you will often receive it.
TRY THIS
Look for warmth in others.
TIP 29
Trust can be repaired
If you have broken trust, steady eyes and sincere words help rebuild. Be patient.
TRY THIS
Meet their eyes as you apologise.
TIP 30
Trust needs respect
Do not demand eye contact. Let others look as they are comfortable.
TRY THIS
Respect their pace.
TIP 31
Notice your own signals
Do your eyes say what your words say? Aim for agreement.
TRY THIS
Check your look as you speak.
TIP 32
Check with a friend
Ask a friend how your eye contact feels. Friendly feedback helps.
TIP 33
Record yourself
Watch a short video of yourself talking. Notice your eyes and how trustworthy you look.
TRY THIS
Record a one-minute clip.
TIP 34
Practise looking trustworthy
Smile, relax your face, look softly and breathe. It is a simple formula.
TRY THIS
Practise in a mirror.
TIP 35
Practise warmth
Think of someone you love as you look at others. Warmth shows.
TRY THIS
Recall a loved face.
TIP 36
Be honest
Trust ultimately depends on honesty. Eyes help but cannot replace truth.
TRY THIS
Match your words and eyes.
TIP 37
Celebrate trust
When someone confides in you or relies on you, enjoy it. Your eyes helped.
TRY THIS
Note a moment of trust today.
TIP 38
Pair your eyes with a steady voice
A calm tone and a steady look tell the other person that you are comfortable. If one wobbles, slow your breathing and the other usually settles too.
TRY THIS
Take a slow breath as you meet someone’s eyes.
TIP 39
Let trust be gentle
Warm trust does not need intensity. A soft look, a smile and an open face build more trust than a strong stare. Aim for friendly rather than powerful.
TRY THIS
Choose a soft look over a hard one.
TIP 40
Start with what you can control
You cannot control how long others look at you, but you can control your own warmth. Focusing on your own kind look removes the pressure of reading them.
TRY THIS
Focus on your own kindness as you look.
Easy things to say
When you are stuck, pick one of these. They work in many everyday situations.
HONEST
“I want to be straightforward with you.”
CALM
“Take your time, I am listening.”
SHARE
“I am working on my gaze.”
CLOSE
“Thank you for your trust.”
Your first week
One small action a day. Each day is only a little bigger than the last.
DAY 1
Practise a soft, steady gaze
DAY 2
Smile with your eyes
DAY 3
Look at people when you speak truthfully
DAY 4
Hold gaze during listening
DAY 5
Notice trust moments
Further reading
- What Every BODY Is Saying (Joe Navarro)
- The Definitive Book of Body Language (Allan and Barbara Pease)
- Presence (Amy Cuddy)
The tips above are written in our own words and are general guidance. The books are suggestions for further reading.
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Start freeThese lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.