LESSON 24 · MAKING EYE CONTACT

Eye Contact When Saying Sorry

Thirty-two ways to keep eye contact when saying sorry, so your apology feels sincere and is believed.

An apology with your eyes is believed. One without can feel hollow.

40 tipsEasy things to say7-day plan

40 tips that really help

These ideas come from What Every BODY Is Saying (Joe Navarro), The Definitive Book of Body Language (Allan and Barbara Pease), Presence (Amy Cuddy), and everyday practice. Pick one tip and try it today.

Photo for the tip: An apology with your eyes is believed
TIP 1

An apology with your eyes is believed

When you say “I am sorry” while looking at the person, it feels sincere. Looking away can make even a heartfelt apology sound rehearsed or evasive.

TRY THIS
Look at the person as you say sorry.
Photo for the tip: Look first, then speak
TIP 2

Look first, then speak

Make a soft eye contact, take a breath and then begin. The look shows you are taking this seriously and that you will not hide.

TRY THIS
Look, breathe, speak.
Photo for the tip: Keep a serious but gentle face
TIP 3

Keep a serious but gentle face

A smile does not suit an apology. A calm, soft face with relaxed brows matches the mood and shows respect.

TRY THIS
Soften your face without smiling.
Photo for the tip: Be specific
TIP 4

Be specific

“I am sorry I was late and did not tell you” is stronger than “I am sorry for everything”. Naming what you did shows you understand.

TRY THIS
Say exactly what you are sorry for.
Photo for the tip: Take responsibility
TIP 5

Take responsibility

“I made a mistake” said plainly, with eyes steady, shows maturity. Avoid “if” and “but”.

TRY THIS
Own your part in one sentence.
Photo for the tip: Drop the "but"
TIP 6

Drop the "but"

“I am sorry, but…” cancels the apology. Say sorry, stop and listen.

TRY THIS
Remove “but” from your next apology.
Photo for the tip: Say what you will do
TIP 7

Say what you will do

“Next time I will call you before I change plans.” A promise, said with steady eyes, makes the apology real.

TRY THIS
Add one concrete promise.
Photo for the tip: Ask how they feel
TIP 8

Ask how they feel

“How did that affect you?” asked with a soft look and then listened to is a powerful repair step.

TRY THIS
Ask and then be quiet.
Photo for the tip: Listen with your eyes
TIP 9

Listen with your eyes

Give them time to speak. Keep a soft look and do not interrupt or defend.

TRY THIS
Let them finish.
Photo for the tip: Do not look away in shame
TIP 10

Do not look away in shame

Shame pulls the eyes down. Keep your gaze gently up so they can see you mean it.

TRY THIS
Lift your gaze a little.
Photo for the tip: Do not stare
TIP 11

Do not stare

An intense stare feels pushy. Keep it soft with natural breaks.

TRY THIS
Blink.
Photo for the tip: Do not fidget
TIP 12

Do not fidget

Fidgeting with your hands breaks the sincerity. Keep your hands calm.

TRY THIS
Rest your hands.
Photo for the tip: Do not check your phone
TIP 13

Do not check your phone

It destroys sincerity instantly. Put it away.

TRY THIS
Phone away.
Photo for the tip: Do not apologise only by text
TIP 14

Do not apologise only by text

When possible, apologise face to face or by voice, because eyes and tone carry sincerity. A text can follow.

TRY THIS
Meet or call if you can.
Photo for the tip: Scene: apologising to a friend
TIP 15

Scene: apologising to a friend

You missed a friend’s birthday. Say “I am so sorry I missed your birthday” looking at them, add what you will do and listen. Friendships recover well from honest apologies.

TRY THIS
Plan your apology and say it face to face.
Photo for the tip: Scene: apologising to a colleague
TIP 16

Scene: apologising to a colleague

You made an error that affected a colleague. Look at them, say what happened, apologise and offer a fix. They will feel respected.

TRY THIS
Offer a solution with your apology.
Photo for the tip: Scene: apologising to a child
TIP 17

Scene: apologising to a child

Get down to their level and say “I am sorry I shouted”. Look kindly. It teaches them that adults can be wrong and repair things.

TRY THIS
Kneel and apologise to a child.
Photo for the tip: Scene: apologising to a partner
TIP 18

Scene: apologising to a partner

A soft look, honest words and real listening matter most. Avoid defending yourself.

TRY THIS
Put your phone away and listen.
Photo for the tip: Scene: apologising to a customer
TIP 19

Scene: apologising to a customer

Look steadily, apologise briefly and fix the problem. Customers remember how you handle mistakes.

TRY THIS
Fix first, explain second.
Photo for the tip: Scene: apologising to your boss
TIP 20

Scene: apologising to your boss

Look steadily, own it, propose a remedy and ask what else they need. Calm ownership builds trust.

TRY THIS
Prepare a short, calm apology.
Photo for the tip: Apologising on video
TIP 21

Apologising on video

Look at the lens as you say sorry. It feels like eye contact to the other person and carries more sincerity than glancing at the screen.

TRY THIS
Look at the camera.
Photo for the tip: Apologising on the phone
TIP 22

Apologising on the phone

Your voice carries sincerity. Slow down, soften your tone and pause. Smile less than usual.

TRY THIS
Speak softly and slowly.
Photo for the tip: Apologising in writing
TIP 23

Apologising in writing

Write a heartfelt note and follow with a call or a visit if you can. A note shows you took time to think.

TRY THIS
Write first, then follow up.
Photo for the tip: Apologise soon
TIP 24

Apologise soon

The sooner you apologise, the easier it is. Waiting lets resentment grow.

TRY THIS
Do it today.
Photo for the tip: Apologise privately
TIP 25

Apologise privately

Choose a quiet place. Public apologies can feel awkward unless the harm was public.

TRY THIS
Find privacy.
Photo for the tip: Apologise calmly
TIP 26

Apologise calmly

Breathe before you start. Calm eyes and voice help the other person feel safe.

TRY THIS
Take a slow breath first.
Photo for the tip: Accept an apology kindly
TIP 27

Accept an apology kindly

When someone apologises to you, look at them and say “Thank you, I appreciate that”. Eyes help forgiveness.

TRY THIS
Look kindly as you accept.
Photo for the tip: Forgive in your own time
TIP 28

Forgive in your own time

You do not have to forgive at once. A warm look can say “I hear you” even if healing takes time.

TRY THIS
Be honest and kind.
Photo for the tip: If they are angry
TIP 29

If they are angry

Stay calm and keep a soft look. Do not defend or argue. Listen.

TRY THIS
Let them speak.
Photo for the tip: If they look away
TIP 30

If they look away

Give them space. Do not demand eye contact. They may need time.

TRY THIS
Let them choose.
Photo for the tip: If they cry
TIP 31

If they cry

Be gentle, stay present and keep your voice soft. Offer a tissue and time.

TRY THIS
Be present.
Photo for the tip: If you cry
TIP 32

If you cry

It is okay. Take a breath, pause and continue when you can.

TRY THIS
Be kind to yourself.
Photo for the tip: If you are not sure what you did
TIP 33

If you are not sure what you did

Say “I can see I upset you, and I am not sure how. Can you help me understand?” Look and listen.

TRY THIS
Ask with humility.
Photo for the tip: Practise with a friend
TIP 34

Practise with a friend

Rehearse an apology and ask how it feels. Practice helps you find calm words.

TRY THIS
Practise once.
Photo for the tip: Practise in the mirror
TIP 35

Practise in the mirror

Say sorry softly and watch your face. Adjust.

TRY THIS
Mirror.
Photo for the tip: Notice your pattern
TIP 36

Notice your pattern

Do you avoid eyes when you feel guilty? Awareness helps you change.

TRY THIS
Observe.
Photo for the tip: Learn from experience
TIP 37

Learn from experience

After apologising, note what worked. Improve.

TRY THIS
Write a line.
Photo for the tip: Forgive yourself
TIP 38

Forgive yourself

Everyone makes mistakes. Learn, repair and move forward kindly.

TRY THIS
Say, “I am human.”
Photo for the tip: Keep it short
TIP 39

Keep it short

A long, tearful or over-explained apology can shift the focus to your feelings. A short, clear apology with steady, soft eyes keeps attention on the person you hurt.

TRY THIS
Say your apology in three sentences with your eyes on them.
Photo for the tip: Follow up with action
TIP 40

Follow up with action

After you apologise, show change over the following weeks. A kind look and a changed behaviour together rebuild trust far better than words alone.

TRY THIS
Do one thing this week that proves you meant it.

Easy things to say

When you are stuck, pick one of these. They work in many everyday situations.

SORRY

“I am truly sorry for what I did.”

OWN

“That was my mistake and I take responsibility.”

FIX

“Here is what I will do to put it right.”

ASK

“Is there anything else I can do?”

THANK

“Thank you for listening to me.”

CLOSE

“I hope we can move forward.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Take a breath first
DAY 2
Look at them as you begin
DAY 3
Say sorry plainly
DAY 4
Name what you did
DAY 5
Offer a fix
DAY 6
Stay for their reply
DAY 7
Follow through

Further reading

  • What Every BODY Is Saying (Joe Navarro)
  • The Definitive Book of Body Language (Allan and Barbara Pease)
  • Presence (Amy Cuddy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Making Eye Contact”

Keep going. Small steps every day make a big change.

← Previous: Job Interviews and Eye ContactNext: Eye Contact on a Date →

  1. What Eye Contact Really Says
  2. Why Looking Away Feels Safer
  3. The Trust Signal in Your Eyes
  4. How Eye Contact Builds Connection
  5. What Science Says About Gaze
  6. Too Little, Too Much, Just Right
  7. Why It Feels Hard, and Why It Gets Easier
  8. Begin With the Space Between the Eyebrows
  9. The Three-Second Rule
  10. Look at the Eyes, Then the Smile
  11. Practise With a Mirror First
  12. Practise With a Pet or a Photo
  13. Hold a Gaze for One More Second
  14. Build Up Slowly Day by Day
  15. Look While Listening, Glance While Thinking
  16. The Triangle Technique
  17. Break Eye Contact the Natural Way
  18. Eye Contact in Groups
  19. Keep Contact When You Are Talking About Yourself
  20. Match the Other Person's Comfort
  21. Use Your Eyes to Show Interest
  22. The First Hello
  23. Job Interviews and Eye Contact
  24. Eye Contact When Saying Sorry
  25. Eye Contact on a Date
  26. Hold Your Gaze When Saying No
  27. Eye Contact When Giving a Speech
  28. Eye Contact With Someone Senior
  29. Look at the Camera, Not the Screen
  30. Set Your Screen Up for Better Contact
  31. Nod and React on Video
  32. Avoid the Wandering Eye Online
  33. Look Present on a Long Call
  34. Build Warmth Through a Lens
  35. Eye Contact Rules Around the World
  36. When Eye Contact Is Hard for Neurodivergent People
  37. Respect Someone Who Avoids Your Gaze
  38. Keep It Gentle, Never Intense
  39. Your Daily Eye Contact Challenge
  40. Make It a Natural Habit
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