LESSON 26 · MAKING EYE CONTACT

Hold Your Gaze When Saying No

Thirty-two ways to hold your gaze when saying no, so a calm look makes your answer clear and respected.

A calm no is a kind no. Let your eyes stay steady.

40 tipsEasy things to say7-day plan

40 tips that really help

These ideas come from What Every BODY Is Saying (Joe Navarro), The Definitive Book of Body Language (Allan and Barbara Pease), Presence (Amy Cuddy), and everyday practice. Pick one tip and try it today.

Photo for the tip: A calm no is a kind no
TIP 1

A calm no is a kind no

Saying no is easier to hear, and easier to say, when your voice and eyes are steady. A calm, warm look makes it clear that you mean it without being unkind.

TRY THIS
Practise saying “No, thank you” with a soft look.
Photo for the tip: Look before you speak
TIP 2

Look before you speak

Make a gentle look at the person, breathe and then say no. The look shows respect, and the breath steadies your voice.

TRY THIS
Look, breathe, speak.
Photo for the tip: Keep your tone warm
TIP 3

Keep your tone warm

A warm tone with a clear message works better than a cold one. Eyes and voice together tell the person you are being honest, not harsh.

TRY THIS
Soften your voice and keep your message clear.
Photo for the tip: Keep it short
TIP 4

Keep it short

“No, I cannot do that, but thank you for asking.” Short answers are clearer and easier to hold. Keep a steady look as you say it.

TRY THIS
Keep your no to one sentence.
Photo for the tip: Do not over-explain
TIP 5

Do not over-explain

Too many reasons invite debate. One short reason is plenty, and it is fine to say no without any.

TRY THIS
Give one short reason or none.
Photo for the tip: Do not over-apologise
TIP 6

Do not over-apologise

One “sorry” is fine. Several weaken your message and signal that you can be persuaded.

TRY THIS
Apologise once, if at all.
Photo for the tip: Look as you say the key word
TIP 7

Look as you say the key word

Do not look away at the word “no”. Hold your gaze for the key word, then soften. It sounds sure.

TRY THIS
Hold your look as you say “no”.
Photo for the tip: Do not glare
TIP 8

Do not glare

A hard stare can feel aggressive. Keep your eyes soft and steady and let your tone carry warmth.

TRY THIS
Blink and soften.
Photo for the tip: Do not smile nervously
TIP 9

Do not smile nervously

A nervous smile can mix your message. A gentle, small smile is fine, but keep your face calm.

TRY THIS
Keep a soft, neutral expression.
Photo for the tip: Use a slow breath
TIP 10

Use a slow breath

Breathe out before you speak. A slower voice sounds firmer and calmer.

TRY THIS
Breathe out first.
Photo for the tip: Use a pause
TIP 11

Use a pause

Pause after your no. Silence helps it land, and it stops you rushing to fill the gap with excuses.

TRY THIS
Count to two after you speak.
Photo for the tip: End with a settled voice
TIP 12

End with a settled voice

Let your voice settle downward on the last word. A falling tone sounds firm. A rising tone sounds like a question.

TRY THIS
Finish your sentence firmly.
Photo for the tip: Use your posture
TIP 13

Use your posture

Stand or sit tall with relaxed shoulders. Posture supports your look and your voice.

TRY THIS
Stand tall.
Photo for the tip: Use short sentences
TIP 14

Use short sentences

“I am not available.” “I cannot help with that.” Short lines are strong and kind.

TRY THIS
Use short lines.
Photo for the tip: Offer an alternative if you want
TIP 15

Offer an alternative if you want

“I cannot on Tuesday, but I could on Thursday.” Look kindly as you offer. Only offer if you mean it.

TRY THIS
Offer an alternative only if true.
Photo for the tip: Scene: a colleague asks for extra work
TIP 16

Scene: a colleague asks for extra work

Look at them, say “I cannot take that on this week”, and suggest who might help. A calm look makes you sound reasonable.

TRY THIS
Name your limit with a look.
Photo for the tip: Scene: a friend asks for a favour
TIP 17

Scene: a friend asks for a favour

Look at them warmly, “I would love to, but I need a quiet night.” Honesty with warmth protects the friendship.

TRY THIS
Be honest and kind.
Photo for the tip: Scene: family pressure
TIP 18

Scene: family pressure

Family can be hardest. Keep eye contact steady, voice kind and answer clear: “I have decided, and I appreciate your concern.”

TRY THIS
Repeat your answer calmly.
Photo for the tip: Scene: a pushy salesperson
TIP 19

Scene: a pushy salesperson

Look politely and say “No, thank you.” Repeat if needed. You do not owe an explanation.

TRY THIS
Be polite and firm.
Photo for the tip: Scene: a persistent person
TIP 20

Scene: a persistent person

Look calmly, repeat your no and leave if needed. Your boundaries matter.

TRY THIS
Repeat calmly.
Photo for the tip: Scene: your boss
TIP 21

Scene: your boss

Look steadily, state your limit and suggest a solution, such as “I can do A by Friday, but not B.” Respectful and clear.

TRY THIS
Offer a plan.
Photo for the tip: Scene: a child
TIP 22

Scene: a child

A calm, kind look and a clear “no” help children feel safe. Be consistent.

TRY THIS
Say no kindly and mean it.
Photo for the tip: Say no on the phone
TIP 23

Say no on the phone

Your voice does the work. Slow down and speak clearly.

TRY THIS
Be calm.
Photo for the tip: Say no by video
TIP 24

Say no by video

Look at the lens as you say no. It feels direct and kind.

TRY THIS
Look at the camera.
Photo for the tip: Say no in writing
TIP 25

Say no in writing

Write kindly and clearly. If needed, follow with a call.

TRY THIS
Be clear.
Photo for the tip: Say no to yourself
TIP 26

Say no to yourself

Looking in the mirror and saying “No, I will not” to a habit can be powerful. Be kind.

TRY THIS
Try it once.
Photo for the tip: If they push back
TIP 27

If they push back

Stay calm, keep your look and repeat your no. Do not get drawn into arguing.

TRY THIS
Repeat the same sentence.
Photo for the tip: If they get angry
TIP 28

If they get angry

Stay steady and breathe. Do not mirror anger. Leave if you feel unsafe.

TRY THIS
Stay safe.
Photo for the tip: If they cry
TIP 29

If they cry

Be gentle and stay with your decision. Offer kindness without changing your answer.

TRY THIS
Be kind and clear.
Photo for the tip: If you feel guilty
TIP 30

If you feel guilty

Guilt is normal. A healthy no protects your time and energy and lets you say yes to what matters.

TRY THIS
Remind yourself why you said no.
Photo for the tip: If you feel afraid
TIP 31

If you feel afraid

If you feel unsafe, leave and seek help. Your safety is more important than politeness.

TRY THIS
Know your resources.
Photo for the tip: Practise with a mirror
TIP 32

Practise with a mirror

Say no calmly while looking at yourself. It builds confidence.

TRY THIS
Practise five times.
Photo for the tip: Practise with a friend
TIP 33

Practise with a friend

Role-play saying no. Ask for feedback on your eyes and tone.

TRY THIS
Ask a friend.
Photo for the tip: Practise small nos
TIP 34

Practise small nos

Start with low-stakes nos, like declining a sample. Build up.

TRY THIS
Start small.
Photo for the tip: Prepare your phrases
TIP 35

Prepare your phrases

Have a few ready: “That does not work for me”, “I will pass, thanks”, “I am not able to”.

TRY THIS
Write three.
Photo for the tip: Reflect after
TIP 36

Reflect after

Note how it went and what you would do differently.

TRY THIS
Write a line.
Photo for the tip: Reward yourself
TIP 37

Reward yourself

Each time you say a kind, clear no, celebrate. It is a skill.

TRY THIS
Say, “Well done.”
Photo for the tip: Celebrate your boundary
TIP 38

Celebrate your boundary

A calm no is an act of self-respect. Be proud.

TRY THIS
Say, “I protected my time.”
Photo for the tip: Remember that a no is information, not an attack
TIP 39

Remember that a no is information, not an attack

When you give a calm no and the other person reacts badly, the reaction belongs to them. Keeping your look steady and kind lets their disappointment pass without you taking it on.

TRY THIS
Tell yourself, “Their reaction is theirs,” as you hold your gaze.
Photo for the tip: Use a three-part no when it helps
TIP 40

Use a three-part no when it helps

Some people soften a no with kind words before and after: “Thank you for asking, I cannot this time, I hope it goes well.” Keep the no clear in the middle, and do not let the padding hide it.

TRY THIS
Write one three-part no for something you are often asked to do.

Easy things to say

When you are stuck, pick one of these. They work in many everyday situations.

CLEAR

“Thank you for asking, but I cannot do that.”

KIND

“I appreciate you thinking of me.”

FIRM

“My answer is no, and that will not change.”

OFFER

“I can help with this part instead.”

CLOSE

“I hope you understand.”

REPEAT

“As I said, I am not able to.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Breathe before you answer
DAY 2
Look at them as you say no
DAY 3
Keep your voice steady
DAY 4
Skip the long excuse
DAY 5
Offer an alternative
DAY 6
Hold your ground kindly
DAY 7
Thank them for asking

Further reading

  • What Every BODY Is Saying (Joe Navarro)
  • The Definitive Book of Body Language (Allan and Barbara Pease)
  • Presence (Amy Cuddy)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Making Eye Contact”

Keep going. Small steps every day make a big change.

← Previous: Eye Contact on a DateNext: Eye Contact When Giving a Speech →

  1. What Eye Contact Really Says
  2. Why Looking Away Feels Safer
  3. The Trust Signal in Your Eyes
  4. How Eye Contact Builds Connection
  5. What Science Says About Gaze
  6. Too Little, Too Much, Just Right
  7. Why It Feels Hard, and Why It Gets Easier
  8. Begin With the Space Between the Eyebrows
  9. The Three-Second Rule
  10. Look at the Eyes, Then the Smile
  11. Practise With a Mirror First
  12. Practise With a Pet or a Photo
  13. Hold a Gaze for One More Second
  14. Build Up Slowly Day by Day
  15. Look While Listening, Glance While Thinking
  16. The Triangle Technique
  17. Break Eye Contact the Natural Way
  18. Eye Contact in Groups
  19. Keep Contact When You Are Talking About Yourself
  20. Match the Other Person's Comfort
  21. Use Your Eyes to Show Interest
  22. The First Hello
  23. Job Interviews and Eye Contact
  24. Eye Contact When Saying Sorry
  25. Eye Contact on a Date
  26. Hold Your Gaze When Saying No
  27. Eye Contact When Giving a Speech
  28. Eye Contact With Someone Senior
  29. Look at the Camera, Not the Screen
  30. Set Your Screen Up for Better Contact
  31. Nod and React on Video
  32. Avoid the Wandering Eye Online
  33. Look Present on a Long Call
  34. Build Warmth Through a Lens
  35. Eye Contact Rules Around the World
  36. When Eye Contact Is Hard for Neurodivergent People
  37. Respect Someone Who Avoids Your Gaze
  38. Keep It Gentle, Never Intense
  39. Your Daily Eye Contact Challenge
  40. Make It a Natural Habit
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