LESSON 20 · NEGOTIATE WITHOUT FEAR

The Late-Night FM DJ Voice

Practical ways to use a calm, slow voice in negotiation, the late-night radio tone that lowers tension.

A calm voice changes the room. Slow, warm and steady.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Never Split the Difference (Chris Voss), Getting to Yes (Roger Fisher and William Ury), Start With No (Jim Camp), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: The tone that calms
TIP 1

The tone that calms

Chris Voss calls it the late-night FM DJ voice, which is calm, slow and warm.

TRY THIS
Try it.
Photo for the tip: Slow down by twenty percent
TIP 2

Slow down by twenty percent

A slower pace relaxes both you and the listener.

TRY THIS
Record yourself.
Photo for the tip: Lower your pitch
TIP 3

Lower your pitch

A deeper tone sounds steady and reassuring.

TRY THIS
Speak from your chest.
Photo for the tip: Smile while speaking
TIP 4

Smile while speaking

A smile warms the sound of your voice.

TRY THIS
Smile on calls.
Photo for the tip: Breathe low in your belly
TIP 5

Breathe low in your belly

Deep breathing supports a calm voice.

TRY THIS
Practise breathing.
Photo for the tip: Do not sound sleepy
TIP 6

Do not sound sleepy

Stay engaged and attentive, not flat.

TRY THIS
Keep energy.
Photo for the tip: Do not sound patronising
TIP 7

Do not sound patronising

Be sincere so it feels respectful.

TRY THIS
Check your intention.
Photo for the tip: Practise daily
TIP 8

Practise daily

A calm voice becomes natural with repetition.

TRY THIS
Use it at home.
Photo for the tip: The tone
TIP 9

The tone

Chris Voss calls it the late-night FM DJ voice.

TRY THIS
Try it.
Photo for the tip: Slow down
TIP 10

Slow down

Calm.

TRY THIS
Slow twenty percent.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

SLOW

“Let us go through this carefully.”

LOW

“I hear you.”

WARM

“I appreciate your patience.”

PAUSE

“(Breathe.)”

CHECK

“Does that seem fair?”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Record your voice
DAY 2
Slow by twenty percent
DAY 3
Lower your pitch
DAY 4
Smile
DAY 5
Practise in a mirror
DAY 6
Use it in tense moments
DAY 7
Review

Further reading

  • Never Split the Difference (Chris Voss)
  • Getting to Yes (Roger Fisher and William Ury)
  • Start With No (Jim Camp)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Negotiate Without Fear”

Keep going. Small steps every day make a big change.

← Previous: Mirror and PauseNext: Let Them Talk Themselves Into It →

  1. Know Your Goals and Your Limits
  2. Find Your Best Alternative
  3. Research Their Needs and Pressures
  4. List What You Can Give and What You Need
  5. Set Your Opening Position
  6. Plan Your First Three Sentences
  7. Decide Your Walk-Away Point
  8. What They Say vs What They Need
  9. Ask "Why Is That Important to You?"
  10. Look for Win-Win Trades
  11. Separate the Person From the Problem
  12. Create More Options Before You Decide
  13. Use Fair, Objective Standards
  14. The Pie Is Bigger Than You Think
  15. The Power of Calm
  16. Let Them Say "No" First
  17. Open-Ended "How" and "What" Questions
  18. Use "How Am I Supposed to Do That?"
  19. Mirror and Pause
  20. The Late-Night FM DJ Voice
  21. Let Them Talk Themselves Into It
  22. Never Give a Discount for Free
  23. Trade, Do Not Just Give
  24. Hold Your Price With Confidence
  25. Respond to "That Is Our Budget"
  26. Use Odd and Precise Numbers
  27. Bundle Instead of Cutting Price
  28. When to Walk Away
  29. Handle a Pushy Negotiator
  30. Respond to a Deadline Threat
  31. When They Say "Take It or Leave It"
  32. Deal With Silence and Stalling
  33. Stay Polite When You Are Angry
  34. Negotiate With Someone More Senior
  35. Summarise Every Agreement Out Loud
  36. Put It in Writing the Same Day
  37. Leave Both Sides Feeling Good
  38. Do Not Celebrate Too Soon
  39. Protect the Relationship After the Deal
  40. Learn From Every Negotiation
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