LESSON 37 · NEGOTIATE WITHOUT FEAR

Leave Both Sides Feeling Good

Practical ways to leave both sides feeling good, because good feelings protect the deal and the future.

A fair deal feels fair. End with warmth.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Never Split the Difference (Chris Voss), Getting to Yes (Roger Fisher and William Ury), Start With No (Jim Camp), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: A fair deal feels fair
TIP 1

A fair deal feels fair

Both sides should leave feeling respected and satisfied with the result.

TRY THIS
Aim for it.
Photo for the tip: Say thank you sincerely
TIP 2

Say thank you sincerely

Gratitude leaves a lasting positive impression.

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Mean it.
Photo for the tip: Credit their ideas
TIP 3

Credit their ideas

Acknowledging what they contributed builds goodwill.

TRY THIS
Name one.
Photo for the tip: Share the win
TIP 4

Share the win

Frame the result as a success for both.

TRY THIS
Say so.
Photo for the tip: Plan the next steps
TIP 5

Plan the next steps

A clear plan keeps momentum.

TRY THIS
Propose them.
Photo for the tip: Send a warm note
TIP 6

Send a warm note

A kind message after the deal strengthens the relationship.

TRY THIS
Write one.
Photo for the tip: Keep your promises
TIP 7

Keep your promises

Delivering on the agreement is the best finish.

TRY THIS
Follow through.
Photo for the tip: Feelings last
TIP 8

Feelings last

People remember how it ended.

TRY THIS
Care.
Photo for the tip: Say thank you
TIP 9

Say thank you

Gratitude.

TRY THIS
Mean it.
Photo for the tip: Check their comfort
TIP 10

Check their comfort

Care.

TRY THIS
Ask.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

THANKS

“Thank you for working so well with me.”

FAIR

“I feel this is fair to both of us.”

CREDIT

“Your ideas improved this.”

NEXT

“I look forward to working together.”

CHECK

“Are you comfortable with this?”

CLOSE

“Warm regards.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Say thank you
DAY 2
Credit their ideas
DAY 3
Check their comfort
DAY 4
Avoid gloating
DAY 5
Plan next steps
DAY 6
Send a warm note
DAY 7
Review

Further reading

  • Never Split the Difference (Chris Voss)
  • Getting to Yes (Roger Fisher and William Ury)
  • Start With No (Jim Camp)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Negotiate Without Fear”

Keep going. Small steps every day make a big change.

← Previous: Put It in Writing the Same DayNext: Do Not Celebrate Too Soon →

  1. Know Your Goals and Your Limits
  2. Find Your Best Alternative
  3. Research Their Needs and Pressures
  4. List What You Can Give and What You Need
  5. Set Your Opening Position
  6. Plan Your First Three Sentences
  7. Decide Your Walk-Away Point
  8. What They Say vs What They Need
  9. Ask "Why Is That Important to You?"
  10. Look for Win-Win Trades
  11. Separate the Person From the Problem
  12. Create More Options Before You Decide
  13. Use Fair, Objective Standards
  14. The Pie Is Bigger Than You Think
  15. The Power of Calm
  16. Let Them Say "No" First
  17. Open-Ended "How" and "What" Questions
  18. Use "How Am I Supposed to Do That?"
  19. Mirror and Pause
  20. The Late-Night FM DJ Voice
  21. Let Them Talk Themselves Into It
  22. Never Give a Discount for Free
  23. Trade, Do Not Just Give
  24. Hold Your Price With Confidence
  25. Respond to "That Is Our Budget"
  26. Use Odd and Precise Numbers
  27. Bundle Instead of Cutting Price
  28. When to Walk Away
  29. Handle a Pushy Negotiator
  30. Respond to a Deadline Threat
  31. When They Say "Take It or Leave It"
  32. Deal With Silence and Stalling
  33. Stay Polite When You Are Angry
  34. Negotiate With Someone More Senior
  35. Summarise Every Agreement Out Loud
  36. Put It in Writing the Same Day
  37. Leave Both Sides Feeling Good
  38. Do Not Celebrate Too Soon
  39. Protect the Relationship After the Deal
  40. Learn From Every Negotiation
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