LESSON 07 · NEGOTIATE WITHOUT FEAR

Decide Your Walk-Away Point

Practical ways to decide your walk-away point, the line that protects you from a bad deal.

Know when to say no. Decide before emotions rise.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Never Split the Difference (Chris Voss), Getting to Yes (Roger Fisher and William Ury), Start With No (Jim Camp), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Your walk-away point protects you
TIP 1

Your walk-away point protects you

Deciding in advance the terms you will not accept stops you from agreeing to something you will regret.

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Write it before the meeting.
Photo for the tip: Base it on your alternative
TIP 2

Base it on your alternative

Your best alternative tells you what offers are worth accepting.

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Compare the numbers.
Photo for the tip: Include non-price factors
TIP 3

Include non-price factors

Time, risk and effort matter as well as money, so include them in your limit.

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List all factors.
Photo for the tip: Write it down
TIP 4

Write it down

A written limit is harder to abandon under pressure.

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Keep it in your notes.
Photo for the tip: Share it with a colleague
TIP 5

Share it with a colleague

Another person can hold you accountable.

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Tell someone you trust.
Photo for the tip: Do not reveal it
TIP 6

Do not reveal it

Keep your limit private so you do not invite pressure toward it.

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Practise deflecting.
Photo for the tip: Plan how you will say no
TIP 7

Plan how you will say no

A calm, kind refusal is easier if prepared.

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Draft the words.
Photo for the tip: Be willing to use it
TIP 8

Be willing to use it

A limit only has power if you honour it.

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Commit in advance.
Photo for the tip: Revisit if facts change
TIP 9

Revisit if facts change

New information may justify a new limit, but decide it calmly.

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Pause to reassess.
Photo for the tip: Feel the freedom it gives
TIP 10

Feel the freedom it gives

Knowing your limit lets you negotiate without fear.

TRY THIS
Notice the relief.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

LIMIT

“My limit is this number.”

ALTERNATIVE

“I have a better option if we do not reach it.”

CALM

“I will not go beyond it.”

HONEST

“I would rather walk away than agree to less.”

CHECK

“Is there room to move on the other terms?”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Set your minimum acceptable terms
DAY 2
Write them down
DAY 3
Link to your best alternative
DAY 4
Share with a colleague
DAY 5
Keep to it
DAY 6
Review
DAY 7
Adjust only with facts

Further reading

  • Never Split the Difference (Chris Voss)
  • Getting to Yes (Roger Fisher and William Ury)
  • Start With No (Jim Camp)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Negotiate Without Fear”

Keep going. Small steps every day make a big change.

← Previous: Plan Your First Three SentencesNext: What They Say vs What They Need →

  1. Know Your Goals and Your Limits
  2. Find Your Best Alternative
  3. Research Their Needs and Pressures
  4. List What You Can Give and What You Need
  5. Set Your Opening Position
  6. Plan Your First Three Sentences
  7. Decide Your Walk-Away Point
  8. What They Say vs What They Need
  9. Ask "Why Is That Important to You?"
  10. Look for Win-Win Trades
  11. Separate the Person From the Problem
  12. Create More Options Before You Decide
  13. Use Fair, Objective Standards
  14. The Pie Is Bigger Than You Think
  15. The Power of Calm
  16. Let Them Say "No" First
  17. Open-Ended "How" and "What" Questions
  18. Use "How Am I Supposed to Do That?"
  19. Mirror and Pause
  20. The Late-Night FM DJ Voice
  21. Let Them Talk Themselves Into It
  22. Never Give a Discount for Free
  23. Trade, Do Not Just Give
  24. Hold Your Price With Confidence
  25. Respond to "That Is Our Budget"
  26. Use Odd and Precise Numbers
  27. Bundle Instead of Cutting Price
  28. When to Walk Away
  29. Handle a Pushy Negotiator
  30. Respond to a Deadline Threat
  31. When They Say "Take It or Leave It"
  32. Deal With Silence and Stalling
  33. Stay Polite When You Are Angry
  34. Negotiate With Someone More Senior
  35. Summarise Every Agreement Out Loud
  36. Put It in Writing the Same Day
  37. Leave Both Sides Feeling Good
  38. Do Not Celebrate Too Soon
  39. Protect the Relationship After the Deal
  40. Learn From Every Negotiation
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