LESSON 21 · NEGOTIATE WITHOUT FEAR

Let Them Talk Themselves Into It

Practical ways to let them talk themselves into it, guiding gently so the idea feels like theirs.

People trust their own conclusions. Ask, listen, reflect.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Never Split the Difference (Chris Voss), Getting to Yes (Roger Fisher and William Ury), Start With No (Jim Camp), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: People trust their own conclusions
TIP 1

People trust their own conclusions

When an idea feels like theirs, they defend it and carry it out more willingly.

TRY THIS
Ask, listen, reflect.
Photo for the tip: Ask for their ideal outcome
TIP 2

Ask for their ideal outcome

A question such as what would an ideal result look like? invites them to shape the goal.

TRY THIS
Ask openly.
Photo for the tip: Reflect their words back
TIP 3

Reflect their words back

Repeating their ideas shows you heard and helps them refine them.

TRY THIS
Echo carefully.
Photo for the tip: Ask how to make it work
TIP 4

Ask how to make it work

This question turns them into a problem solver and partner.

TRY THIS
Use it often.
Photo for the tip: Give credit to their ideas
TIP 5

Give credit to their ideas

Saying that is a good idea builds goodwill.

TRY THIS
Name it.
Photo for the tip: Avoid taking over
TIP 6

Avoid taking over

Resist the urge to complete their thought.

TRY THIS
Hold back.
Photo for the tip: Summarise their solution
TIP 7

Summarise their solution

Repeat the plan in their words to confirm.

TRY THIS
Say it.
Photo for the tip: Add gently if needed
TIP 8

Add gently if needed

Offer one small suggestion that builds on their idea.

TRY THIS
Be humble.
Photo for the tip: Ownership matters
TIP 9

Ownership matters

People defend what they create.

TRY THIS
Invite it.
Photo for the tip: Ask for their ideal
TIP 10

Ask for their ideal

Vision.

TRY THIS
Ask.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

ASK

“What would an ideal outcome look like for you?”

REFLECT

“So you want predictability.”

LINK

“How could we get that?”

WAIT

“(Let them think.)”

CHECK

“Is that what you mean?”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Ask what they would do
DAY 2
Reflect their ideas
DAY 3
Ask how to make it work
DAY 4
Credit their ideas
DAY 5
Avoid taking over
DAY 6
Summarise their words
DAY 7
Review

Further reading

  • Never Split the Difference (Chris Voss)
  • Getting to Yes (Roger Fisher and William Ury)
  • Start With No (Jim Camp)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Negotiate Without Fear”

Keep going. Small steps every day make a big change.

← Previous: The Late-Night FM DJ VoiceNext: Never Give a Discount for Free →

  1. Know Your Goals and Your Limits
  2. Find Your Best Alternative
  3. Research Their Needs and Pressures
  4. List What You Can Give and What You Need
  5. Set Your Opening Position
  6. Plan Your First Three Sentences
  7. Decide Your Walk-Away Point
  8. What They Say vs What They Need
  9. Ask "Why Is That Important to You?"
  10. Look for Win-Win Trades
  11. Separate the Person From the Problem
  12. Create More Options Before You Decide
  13. Use Fair, Objective Standards
  14. The Pie Is Bigger Than You Think
  15. The Power of Calm
  16. Let Them Say "No" First
  17. Open-Ended "How" and "What" Questions
  18. Use "How Am I Supposed to Do That?"
  19. Mirror and Pause
  20. The Late-Night FM DJ Voice
  21. Let Them Talk Themselves Into It
  22. Never Give a Discount for Free
  23. Trade, Do Not Just Give
  24. Hold Your Price With Confidence
  25. Respond to "That Is Our Budget"
  26. Use Odd and Precise Numbers
  27. Bundle Instead of Cutting Price
  28. When to Walk Away
  29. Handle a Pushy Negotiator
  30. Respond to a Deadline Threat
  31. When They Say "Take It or Leave It"
  32. Deal With Silence and Stalling
  33. Stay Polite When You Are Angry
  34. Negotiate With Someone More Senior
  35. Summarise Every Agreement Out Loud
  36. Put It in Writing the Same Day
  37. Leave Both Sides Feeling Good
  38. Do Not Celebrate Too Soon
  39. Protect the Relationship After the Deal
  40. Learn From Every Negotiation
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