LESSON 23 · MAKE THE FIRST CONTACT COUNT

Your 10-Second First Impression

Forty ways to make a strong first impression in ten seconds, with posture, face, voice and words.

First impressions form fast. You control more than you think.

12 tipsEasy things to say7-day plan

12 tips that really help

These ideas come from Fanatical Prospecting (Jeb Blount), Cold Calling Techniques (Stephan Schiffman), The Little Red Book of Selling (Jeffrey Gitomer), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: First impressions form in seconds
TIP 1

First impressions form in seconds

People decide quickly whether they like and trust you, mostly from how you look and sound.

TRY THIS
Notice how you open a conversation.
Photo for the tip: Start with a real smile
TIP 2

Start with a real smile

A natural smile signals warmth and safety and makes the other person relax too.

TRY THIS
Smile before saying hello.
Photo for the tip: Stand with open, steady posture
TIP 3

Stand with open, steady posture

Shoulders back and arms uncrossed show confidence without arrogance.

TRY THIS
Check yourself in a mirror.
Photo for the tip: Say their name early
TIP 4

Say their name early

Using a person’s name shows respect and helps them feel noticed.

TRY THIS
Repeat it once in your greeting.
Photo for the tip: Speak clearly and at a calm pace
TIP 5

Speak clearly and at a calm pace

A steady voice sounds assured and helps people understand you easily.

TRY THIS
Slow down by ten percent.
Photo for the tip: Make a short, friendly opening line
TIP 6

Make a short, friendly opening line

A warm, simple greeting such as thank you for your time today sets the tone.

TRY THIS
Write yours down.
Photo for the tip: Look at them when they speak
TIP 7

Look at them when they speak

Attention is the strongest compliment, so give it fully for the first moments.

TRY THIS
Keep your phone out of sight.
Photo for the tip: Dress tidy and appropriate
TIP 8

Dress tidy and appropriate

Clean, suitable clothing says you care about the meeting and the person.

TRY THIS
Prepare your outfit the night before.
Photo for the tip: Be on time
TIP 9

Be on time

Arriving punctually shows respect and avoids a rushed, apologetic start.

TRY THIS
Leave earlier than you need.
Photo for the tip: Mind your energy
TIP 10

Mind your energy

A calm, positive energy makes people feel at ease, while rushing creates tension.

TRY THIS
Pause before you enter.
Photo for the tip: Avoid common first-minute mistakes
TIP 11

Avoid common first-minute mistakes

Interrupting, talking about yourself too much or checking your phone harm trust quickly.

TRY THIS
List the habits to avoid.
Photo for the tip: Ask for feedback from a friend
TIP 12

Ask for feedback from a friend

Someone you trust can tell you how you come across and what to adjust.

TRY THIS
Ask a friend this week.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

GREET

“Hello, I am Sam. It is good to meet you.”

SMILE

“It is a pleasure.”

NAME

“I am Sam from Bright Tools.”

THANKS

“Thank you for seeing me.”

INTEREST

“I have been looking forward to this.”

CLOSE

“I will let you get on.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Practise your first ten seconds
DAY 2
Check your posture
DAY 3
Smile before you enter
DAY 4
Use a firm handshake
DAY 5
Say your name clearly
DAY 6
Record yourself
DAY 7
Ask a friend for feedback

Further reading

  • Fanatical Prospecting (Jeb Blount)
  • Cold Calling Techniques (Stephan Schiffman)
  • The Little Red Book of Selling (Jeffrey Gitomer)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Make the First Contact Count”

Keep going. Small steps every day make a big change.

← Previous: Walk Into a Business With ConfidenceNext: Handshakes, Smiles and Eye Contact →

  1. Why Calls Still Beat Everything
  2. Your 20-Second Opening
  3. The Friendly Interrupt
  4. Open With a Reason, Not a Pitch
  5. Get Past the Gatekeeper Kindly
  6. Leave a Voicemail People Return
  7. What to Do When They Say "Not Interested"
  8. Subject Lines People Open
  9. The Three-Sentence Email
  10. Personalise in One Line
  11. Make One Clear Ask
  12. Follow-Up Emails That Do Not Annoy
  13. The Friendly Breakup Email
  14. Fix the Mistakes That Land You in Spam
  15. A LinkedIn Profile That Attracts Buyers
  16. Connect With a Note, Not a Pitch
  17. Comment Your Way Into a Conversation
  18. Share Posts That Show Expertise
  19. Slide Into Messages Politely
  20. Turn a Like Into a Call
  21. Social Selling in 15 Minutes a Day
  22. Walk Into a Business With Confidence
  23. Your 10-Second First Impression
  24. Handshakes, Smiles and Eye Contact
  25. Start a Chat at an Event
  26. Hand Out Cards the Natural Way
  27. Read the Room Before You Speak
  28. Leave Something Memorable Behind
  29. Ask for a Meeting Without Begging
  30. The 15-Minute Offer
  31. Propose Two Time Options
  32. Confirm Meetings So They Show Up
  33. Reduce No-Shows Politely
  34. Rescue a Stalled Conversation
  35. I Am Busy: What to Say
  36. Just Send Me Information
  37. We Already Have a Supplier
  38. Send Me an Email
  39. Call Me Next Quarter
  40. Stay Friendly and Stay in Touch
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