Sales Skills / Make the First Contact Count / Lesson 15

LESSON 15 · MAKE THE FIRST CONTACT COUNT

A LinkedIn Profile That Attracts Buyers

Forty ways to build a LinkedIn profile that attracts buyers before you ever send a message.

Your profile is your shop window. Make it clear, warm and useful.

12 tipsEasy things to say7-day plan

12 tips that really help

These ideas come from Fanatical Prospecting (Jeb Blount), Cold Calling Techniques (Stephan Schiffman), The Little Red Book of Selling (Jeffrey Gitomer), and everyday practice. The first six help the most. Pick one and try it today.

TIP 1

Think of your profile as a landing page

Buyers often check your profile before replying, so it should show how you help them.

TRY THIS
Open your profile as a stranger.

TIP 2

Write a headline about the result you create

A headline like I help small shops grow sales beats a plain job title.

TRY THIS
Draft three headlines.

TIP 3

Use a clear, friendly photo

A bright, smiling headshot builds trust before a single word is read.

TRY THIS
Replace a poor photo.

TIP 4

Write the About section for the buyer

Describe whom you help, how, and what changes for them, in the first person and plain words.

TRY THIS
Write the first two lines.

TIP 5

Show proof in the featured section

Add a testimonial, a short case story or a useful guide to back up your claims.

TRY THIS
Add one proof item.

TIP 6

List skills your buyers care about

Choose skills that match the problems you solve, not every skill you ever had.

TRY THIS
Pick your top five.

TIP 7

Collect recommendations

Short, specific recommendations from customers carry more weight than your own words.

TRY THIS
Ask one customer for a recommendation.

TIP 8

Share useful posts regularly

A simple weekly tip or lesson shows expertise and keeps you visible to your network.

TRY THIS
Plan one post this week.

TIP 9

Customise your profile link

A clean link looks professional and is easy to share on cards and emails.

TRY THIS
Edit your public link.

TIP 10

Turn on a clear call to action

Tell visitors how to reach you, such as a link to book a call or an email address.

TRY THIS
Add your contact details.

TIP 11

Check how it looks on a phone

Many people view profiles on mobile, so make sure the key message appears quickly.

TRY THIS
Preview on your phone.

TIP 12

Review it every quarter

Update results, photos and focus as your work grows, so your profile stays accurate.

TRY THIS
Set a quarterly reminder.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

HEADLINE

“I help shop owners save hours on stock counts.”

ABOUT

“I started this work because I saw owners lose weekends.”

PROOF

“Here is what a customer said.”

ASK

“Would you like a short guide?”

THANKS

“Thanks for visiting my profile.”

LINK

“You can reach me on this email.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Update your photo

DAY 2
Rewrite your headline

DAY 3
Write a warm About section

DAY 4
Add one result

DAY 5
Ask for one recommendation

DAY 6
Feature one helpful post

DAY 7
Check your profile on your phone

More lessons in “Make the First Contact Count”

Keep going. Small steps every day make a big change.

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