LESSON 17 · MAKE THE FIRST CONTACT COUNT

Comment Your Way Into a Conversation

Forty ways to comment your way into conversations, adding value so people welcome you.

A good comment is a polite knock. Add something real.

37 tipsEasy things to say7-day plan

37 tips that really help

These ideas come from Fanatical Prospecting (Jeb Blount), Cold Calling Techniques (Stephan Schiffman), The Little Red Book of Selling (Jeffrey Gitomer), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Why comments work
TIP 1

Why comments work

A thoughtful comment puts your name and your view in front of the author and their whole audience.

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Plan five comments this week.
Photo for the tip: Choose the right posts
TIP 2

Choose the right posts

Comment on posts by people you want to meet and on topics where you know something.

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List five authors to follow.
Photo for the tip: Read the whole post first
TIP 3

Read the whole post first

Understanding the full message stops you from commenting on a headline and missing the point.

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Take a minute to read properly.
Photo for the tip: Add a real idea
TIP 4

Add a real idea

An insight or example makes your comment worth reading and worth replying to.

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Write two sentences of substance.
Photo for the tip: Ask a good question
TIP 5

Ask a good question

A genuine question invites the author to respond and keeps the thread alive.

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Write one question you truly want answered.
Photo for the tip: Share a short story
TIP 6

Share a short story

A small example from your experience adds colour and credibility.

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Add a two-line story.
Photo for the tip: Agree and say why
TIP 7

Agree and say why

“Great post” says little, but “this matched what we saw because…” adds value.

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Give one reason.
Photo for the tip: Disagree politely
TIP 8

Disagree politely

A respectful different view can start a useful conversation if handled kindly.

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Soften your wording.
Photo for the tip: Be genuine
TIP 9

Be genuine

People can tell the difference between real interest and a bid for attention.

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Comment only when you mean it.
Photo for the tip: Be quick
TIP 10

Be quick

Early comments are seen by more people and noticed by the author.

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Check feeds once each morning.
Photo for the tip: Be consistent
TIP 11

Be consistent

Regular presence builds recognition over weeks and months.

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Choose a daily time.
Photo for the tip: Do not pitch in comments
TIP 12

Do not pitch in comments

Links and offers in comments feel like spam and can get you blocked.

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Leave your product out.
Photo for the tip: Avoid generic phrases
TIP 13

Avoid generic phrases

“Nice post” and “so true” add nothing.

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Replace with something specific.
Photo for the tip: Avoid arguments
TIP 14

Avoid arguments

Public arguments hurt your reputation and rarely change minds.

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Step back from heated threads.
Photo for the tip: Avoid negativity
TIP 15

Avoid negativity

Kind, constructive tone attracts the people you want.

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Check your wording.
Photo for the tip: Reply to replies
TIP 16

Reply to replies

Continuing a conversation shows you care about the exchange.

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Respond within a day.
Photo for the tip: Thank people who respond
TIP 17

Thank people who respond

Gratitude makes people more likely to engage again.

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Say thank you.
Photo for the tip: Tag carefully
TIP 18

Tag carefully

Tag people only when it truly helps them or the conversation.

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Think before you tag.
Photo for the tip: Follow up privately
TIP 19

Follow up privately

After a good public exchange, a short private note can deepen it.

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Send one message.
Photo for the tip: Connect after engaging
TIP 20

Connect after engaging

A request after a real exchange is warmly accepted.

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Send one request.
Photo for the tip: Move to a call only when invited
TIP 21

Move to a call only when invited

Pushing for a call too early spoils the goodwill.

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Wait for a signal.
Photo for the tip: Track conversations
TIP 22

Track conversations

Counting meaningful exchanges shows what works.

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Record them weekly.
Photo for the tip: Comment on customers' posts
TIP 23

Comment on customers' posts

Supporting customers publicly strengthens loyalty.

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Comment on one today.
Photo for the tip: Comment on partners' posts
TIP 24

Comment on partners' posts

It supports them and shows your network that you collaborate.

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Comment on one.
Photo for the tip: Comment on prospects' posts with care
TIP 25

Comment on prospects' posts with care

Real, helpful comments are fine, but flattery is not.

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Add value only.
Photo for the tip: Share others' posts with your view
TIP 26

Share others' posts with your view

Adding your take makes a share useful to your followers.

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Share one with a note.
Photo for the tip: Learn from other comments
TIP 27

Learn from other comments

Good comments teach you how to write well.

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Note one you admire.
Photo for the tip: Use alerts
TIP 28

Use alerts

Notifications help you comment while posts are fresh.

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Set up two alerts.
Photo for the tip: Spend fifteen minutes a day
TIP 29

Spend fifteen minutes a day

A short daily habit builds momentum without taking over your day.

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Block it in your calendar.
Photo for the tip: Keep a list of authors
TIP 30

Keep a list of authors

A short list keeps you focused on people who matter.

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Write ten names.
Photo for the tip: Keep a list of ideas
TIP 31

Keep a list of ideas

Notes on topics you know well make comments quicker.

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Start a note.
Photo for the tip: Review weekly
TIP 32

Review weekly

A short weekly review shows progress and improvements.

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Check on Friday.
Photo for the tip: Be patient
TIP 33

Be patient

Relationships built through comments grow slowly but last.

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Give it two months.
Photo for the tip: Respect platform rules
TIP 34

Respect platform rules

Follow the guidelines to avoid restrictions.

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Read them once.
Photo for the tip: Leave one comment today
TIP 35

Leave one comment today

Starting small is better than waiting for the perfect comment.

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Post one now.
Photo for the tip: Celebrate your first conversations
TIP 36

Celebrate your first conversations

Each real exchange is progress worth noticing.

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Note your first reply.
Photo for the tip: Keep adding value
TIP 37

Keep adding value

The golden rule is to help first.

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Think of the reader each time.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

ADD

“That point about onboarding really resonates with me.”

QUESTION

“How do you handle seasonal peaks?”

SHARE

“We saw something similar with a local bakery.”

THANKS

“Thanks for sharing this.”

AGREE

“I agree, especially about the second step.”

EXTEND

“One more idea along those lines is this.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Pick five people to follow
DAY 2
Read their posts daily
DAY 3
Write one thoughtful comment
DAY 4
Add a question to another
DAY 5
Reply to replies
DAY 6
Track conversations started
DAY 7
Review weekly

Further reading

  • Fanatical Prospecting (Jeb Blount)
  • Cold Calling Techniques (Stephan Schiffman)
  • The Little Red Book of Selling (Jeffrey Gitomer)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Make the First Contact Count”

Keep going. Small steps every day make a big change.

← Previous: Connect With a Note, Not a PitchNext: Share Posts That Show Expertise →

  1. Why Calls Still Beat Everything
  2. Your 20-Second Opening
  3. The Friendly Interrupt
  4. Open With a Reason, Not a Pitch
  5. Get Past the Gatekeeper Kindly
  6. Leave a Voicemail People Return
  7. What to Do When They Say "Not Interested"
  8. Subject Lines People Open
  9. The Three-Sentence Email
  10. Personalise in One Line
  11. Make One Clear Ask
  12. Follow-Up Emails That Do Not Annoy
  13. The Friendly Breakup Email
  14. Fix the Mistakes That Land You in Spam
  15. A LinkedIn Profile That Attracts Buyers
  16. Connect With a Note, Not a Pitch
  17. Comment Your Way Into a Conversation
  18. Share Posts That Show Expertise
  19. Slide Into Messages Politely
  20. Turn a Like Into a Call
  21. Social Selling in 15 Minutes a Day
  22. Walk Into a Business With Confidence
  23. Your 10-Second First Impression
  24. Handshakes, Smiles and Eye Contact
  25. Start a Chat at an Event
  26. Hand Out Cards the Natural Way
  27. Read the Room Before You Speak
  28. Leave Something Memorable Behind
  29. Ask for a Meeting Without Begging
  30. The 15-Minute Offer
  31. Propose Two Time Options
  32. Confirm Meetings So They Show Up
  33. Reduce No-Shows Politely
  34. Rescue a Stalled Conversation
  35. I Am Busy: What to Say
  36. Just Send Me Information
  37. We Already Have a Supplier
  38. Send Me an Email
  39. Call Me Next Quarter
  40. Stay Friendly and Stay in Touch
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