Sales Skills / Make the First Contact Count / Lesson 18

LESSON 18 · MAKE THE FIRST CONTACT COUNT

Share Posts That Show Expertise

Forty ways to share posts that show your expertise without bragging, so buyers come to know you.

Teach, do not boast. Share what helps.

29 tipsEasy things to say7-day plan

29 tips that really help

These ideas come from Fanatical Prospecting (Jeb Blount), Cold Calling Techniques (Stephan Schiffman), The Little Red Book of Selling (Jeffrey Gitomer), and everyday practice. The first six help the most. Pick one and try it today.

TIP 1

Why share

Useful posts show your expertise and attract the people you can help, without a single sales line.

TRY THIS
Decide on one post per week.

TIP 2

Pick topics customers care about

Choose what they want to know, not what you want to say.

TRY THIS
List five questions customers ask.

TIP 3

Teach one idea per post

A single clear idea is easier to read, remember and share.

TRY THIS
Choose one idea today.

TIP 4

Start with a hook

A strong first line makes people stop scrolling.

TRY THIS
Write three options.

TIP 5

Use a short story

Stories hold attention and make ideas stick.

TRY THIS
Add a two-line story.

TIP 6

Share a lesson learned

Honest reflections connect with readers.

TRY THIS
Write what you learned this month.

TIP 7

Share a small mistake

Admitting a mistake builds trust when you also share the lesson.

TRY THIS
Choose a small, safe one.

TIP 8

Share a result with humility

Facts shared modestly show proof without bragging.

TRY THIS
Add numbers and a thank-you.

TIP 9

Share a quick tip

Short, useful tips are widely shared.

TRY THIS
Write a tip in two lines.

TIP 10

Share a checklist

People save and reuse checklists.

TRY THIS
Create one with five points.

TIP 11

Share a how-to

Simple steps help readers act.

TRY THIS
List five steps.

TIP 12

Share a quote with your view

A quote plus your thought turns borrowed words into your voice.

TRY THIS
Add two sentences.

TIP 13

Share news with your take

Insight on industry news positions you as a thoughtful voice.

TRY THIS
Add your view.

TIP 14

Share behind the scenes

A glimpse of real work makes you human.

TRY THIS
Show a photo of your desk or day.

TIP 15

Keep posts short

Short posts are read to the end.

TRY THIS
Trim to under 150 words.

TIP 16

Use simple words

Plain language is easy to follow.

TRY THIS
Edit one sentence.

TIP 17

Use short paragraphs

White space helps on phones.

TRY THIS
Break up your text.

TIP 18

End with a question

A question invites replies and builds community.

TRY THIS
Add a final question.

TIP 19

Avoid hard selling

Posts that teach attract more buyers than posts that push.

TRY THIS
Remove any sales line.

TIP 20

Avoid jargon

Plain words widen your audience.

TRY THIS
Replace one term.

TIP 21

Avoid copying others

Your own voice is your edge.

TRY THIS
Rewrite in your words.

TIP 22

Post at a regular time

A steady rhythm builds a habit for you and your audience.

TRY THIS
Pick a weekly day.

TIP 23

Reply to every comment

Responding shows you value readers.

TRY THIS
Answer today’s comments.

TIP 24

Track enquiries

The real measure of success.

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Note each one.

TIP 25

Repeat what works

A winning idea can be refreshed.

TRY THIS
Reuse a good topic.

TIP 26

Batch your writing

Writing three posts at once saves time.

TRY THIS
Schedule a writing hour.

TIP 27

Keep an ideas list

A note of ideas keeps you ready.

TRY THIS
Start one now.

TIP 28

Ask for feedback

Readers will tell you what helps.

TRY THIS
Ask in a post.

TIP 29

Be consistent

Months of steady posting beat a burst.

TRY THIS
Plan a quarter.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

TEACH

“Here are three things I learned this month.”

STORY

“A customer taught me this last week.”

QUESTION

“What would you add to this list?”

THANKS

“Thanks for the comments.”

HONEST

“I got this wrong first, and here is what changed.”

INVITE

“Happy to share the template if it helps.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
List five topics you know well

DAY 2
Write one short post

DAY 3
Add a story or example

DAY 4
End with a question

DAY 5
Reply to every comment

DAY 6
Track what works

DAY 7
Plan next week

More lessons in “Make the First Contact Count”

Keep going. Small steps every day make a big change.

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