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Sales Skills / Keep Customers and Win Referrals / Lesson 31
LESSON 31 · KEEP CUSTOMERS AND WIN REFERRALS

Give Customers an Easy Way to Share

Practical ways to give customers an easy way to share, removing every barrier to a recommendation.

If it is easy, people do it. Make sharing simple.

10 tipsEasy things to say7-day plan
Start with tip 1
Jump to the 7-day plan

10 tips that really help

These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Create a personal referral link
TIP 1

Create a personal referral link

One click makes sharing instant.

TRY THIS
Build it.
Photo for the tip: Write a copy-and-paste message
TIP 2

Write a copy-and-paste message

Give them words they can send immediately.

TRY THIS
Draft it.
Photo for the tip: Prepare printed cards
TIP 3

Prepare printed cards

Physical cards help when they meet someone in person.

TRY THIS
Design a few.
Photo for the tip: Offer a small thank-you
TIP 4

Offer a small thank-you

Appreciation encourages sharing, if it is fair and allowed.

TRY THIS
Decide one.
Photo for the tip: Keep it honest and legal
TIP 5

Keep it honest and legal

Follow the rules for incentives.

TRY THIS
Check them.
Photo for the tip: Remind customers occasionally
TIP 6

Remind customers occasionally

A gentle mention keeps it in mind.

TRY THIS
Calendar it.
Photo for the tip: Track use
TIP 7

Track use

Know what works.

TRY THIS
Log.
Photo for the tip: Ease drives sharing
TIP 8

Ease drives sharing

Remove friction.

TRY THIS
Simplify.
Photo for the tip: Create a referral link
TIP 9

Create a referral link

One click.

TRY THIS
Build.
Photo for the tip: Prepare cards
TIP 10

Prepare cards

Physical sharing.

TRY THIS
Design.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

LINK

“Here is a link you can forward.”

CARD

“I can give you a few cards.”

NOTE

“Here is a short message to copy.”

OFFER

“There is a thank-you for each introduction.”

CHECK

“Is that handy?”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Create a referral link
DAY 2
Write a copy-paste note
DAY 3
Prepare cards
DAY 4
Offer a small thank-you
DAY 5
Share it with customers
DAY 6
Track use
DAY 7
Review

Further reading

  • The Little Red Book of Selling (Jeffrey Gitomer)
  • Never Eat Alone (Keith Ferrazzi)
  • Raving Fans (Ken Blanchard and Sheldon Bowles)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

← All Keep Customers and Win Referrals lessons
Next lesson: Thank Referrers Beautifully →

More lessons in “Keep Customers and Win Referrals”

Keep going. Small steps every day make a big change.

← Previous: A Simple Referral ScriptNext: Thank Referrers Beautifully →

  1. Why Most Sales Are Lost in the Follow-Up
  2. Follow Up Within 24 Hours
  3. The Five-Touch Follow-Up Plan
  4. Give Value in Every Message
  5. Use Phone, Email and Messages Together
  6. Say "I Am Checking In" Better
  7. Follow Up With a Helpful Link or Idea
  8. Under-Promise, Over-Deliver
  9. Respond Faster Than Expected
  10. Surprise Them With a Small Gift
  11. Remember Birthdays and Milestones
  12. Handwritten Notes Still Win
  13. Make Onboarding Easy
  14. Fix Problems Before They Notice
  15. Listen First, Fix Second
  16. Say Sorry Without Excuses
  17. Offer a Solution, Not a Speech
  18. Follow Up After the Fix
  19. Learn From Every Complaint
  20. Turn a Bad Review Into a Good Story
  21. Know When to Escalate
  22. Review Accounts Every Quarter
  23. Ask "What Else Could Help?"
  24. The Gentle Upsell
  25. Cross-Sell With Care
  26. Find the Next Department or Branch
  27. Renewals Without Panic
  28. Celebrate Customer Anniversaries
  29. Ask at the Moment of Joy
  30. A Simple Referral Script
  31. Give Customers an Easy Way to Share
  32. Thank Referrers Beautifully
  33. Referral Partnerships
  34. Collect Reviews the Right Way
  35. Build a Personal Brand
  36. Keep Learning Every Year
  37. Protect Your Reputation
  38. Balance Work and Life
  39. Teach Others What You Know
  40. Your Ten-Year Selling Plan
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