LESSON 13 · KEEP CUSTOMERS AND WIN REFERRALS

Make Onboarding Easy

Practical ways to make onboarding easy, so new customers feel confident from day one.

Easy starts create loyal customers. Remove every small barrier.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Easy starts create loyal customers
TIP 1

Easy starts create loyal customers

The first week shapes how customers feel about the whole relationship.

TRY THIS
Map it.
Photo for the tip: Create a quick-start guide
TIP 2

Create a quick-start guide

One page with clear steps helps people begin with confidence.

TRY THIS
Write it.
Photo for the tip: Offer a welcome call
TIP 3

Offer a welcome call

A friendly voice at the start builds trust.

TRY THIS
Schedule it.
Photo for the tip: Plan an early win
TIP 4

Plan an early win

A fast success proves the value.

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Choose one.
Photo for the tip: Check in often
TIP 5

Check in often

Early days need extra attention.

TRY THIS
Calendar it.
Photo for the tip: Explain what comes next
TIP 6

Explain what comes next

A clear path reduces anxiety.

TRY THIS
List steps.
Photo for the tip: Onboarding shapes the relationship
TIP 7

Onboarding shapes the relationship

The first week matters most.

TRY THIS
Map it.
Photo for the tip: Remove friction
TIP 8

Remove friction

Fewer forms, fewer steps.

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Simplify.
Photo for the tip: Collect feedback
TIP 9

Collect feedback

Improve the process.

TRY THIS
Ask.
Photo for the tip: Use plain language
TIP 10

Use plain language

No jargon.

TRY THIS
Edit.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

WELCOME

“Welcome! Here is your quick-start guide.”

HELP

“I am here for any question.”

STEP

“Your first step takes five minutes.”

CHECK

“Was anything unclear?”

WIN

“You will see results soon.”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Map the first week
DAY 2
Remove friction
DAY 3
Create a quick-start guide
DAY 4
Offer a welcome call
DAY 5
Check in often
DAY 6
Collect feedback
DAY 7
Review

Further reading

  • The Little Red Book of Selling (Jeffrey Gitomer)
  • Never Eat Alone (Keith Ferrazzi)
  • Raving Fans (Ken Blanchard and Sheldon Bowles)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Keep Customers and Win Referrals”

Keep going. Small steps every day make a big change.

← Previous: Handwritten Notes Still WinNext: Fix Problems Before They Notice →

  1. Why Most Sales Are Lost in the Follow-Up
  2. Follow Up Within 24 Hours
  3. The Five-Touch Follow-Up Plan
  4. Give Value in Every Message
  5. Use Phone, Email and Messages Together
  6. Say "I Am Checking In" Better
  7. Follow Up With a Helpful Link or Idea
  8. Under-Promise, Over-Deliver
  9. Respond Faster Than Expected
  10. Surprise Them With a Small Gift
  11. Remember Birthdays and Milestones
  12. Handwritten Notes Still Win
  13. Make Onboarding Easy
  14. Fix Problems Before They Notice
  15. Listen First, Fix Second
  16. Say Sorry Without Excuses
  17. Offer a Solution, Not a Speech
  18. Follow Up After the Fix
  19. Learn From Every Complaint
  20. Turn a Bad Review Into a Good Story
  21. Know When to Escalate
  22. Review Accounts Every Quarter
  23. Ask "What Else Could Help?"
  24. The Gentle Upsell
  25. Cross-Sell With Care
  26. Find the Next Department or Branch
  27. Renewals Without Panic
  28. Celebrate Customer Anniversaries
  29. Ask at the Moment of Joy
  30. A Simple Referral Script
  31. Give Customers an Easy Way to Share
  32. Thank Referrers Beautifully
  33. Referral Partnerships
  34. Collect Reviews the Right Way
  35. Build a Personal Brand
  36. Keep Learning Every Year
  37. Protect Your Reputation
  38. Balance Work and Life
  39. Teach Others What You Know
  40. Your Ten-Year Selling Plan
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