LESSON 39 · KEEP CUSTOMERS AND WIN REFERRALS

Teach Others What You Know

Practical ways to teach others what you know, deepening your own mastery and building your legacy.

Teaching multiplies learning. Share generously.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Pick one skill to teach
TIP 1

Pick one skill to teach

Focus on what you do best.

TRY THIS
Choose it.
Photo for the tip: Repeat monthly
TIP 2

Repeat monthly

A regular habit builds a legacy.

TRY THIS
Calendar it.
Photo for the tip: Teaching deepens mastery
TIP 3

Teaching deepens mastery

Explain to learn.

TRY THIS
Start.
Photo for the tip: Find someone to help
TIP 4

Find someone to help

A junior colleague.

TRY THIS
Ask.
Photo for the tip: Share a short lesson
TIP 5

Share a short lesson

Ten minutes.

TRY THIS
Plan.
Photo for the tip: Pick one skill
TIP 6

Pick one skill

Focus.

TRY THIS
Choose.
Photo for the tip: Use stories
TIP 7

Use stories

Memorable.

TRY THIS
Prepare.
Photo for the tip: Ask for feedback
TIP 8

Ask for feedback

Improve.

TRY THIS
Ask.
Photo for the tip: Write it down
TIP 9

Write it down

Legacy.

TRY THIS
Draft.
Photo for the tip: Celebrate others' wins
TIP 10

Celebrate others' wins

Joy.

TRY THIS
Notice.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

SHARE

“Let me show you what worked for me.”

COACH

“What would you like to improve?”

LEARN

“I learn from teaching too.”

CHECK

“Was that useful?”

OFFER

“I am happy to help anytime.”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Pick one skill to teach
DAY 2
Find someone to help
DAY 3
Share a short lesson
DAY 4
Ask for feedback
DAY 5
Repeat monthly
DAY 6
Write it down
DAY 7
Review

Further reading

  • The Little Red Book of Selling (Jeffrey Gitomer)
  • Never Eat Alone (Keith Ferrazzi)
  • Raving Fans (Ken Blanchard and Sheldon Bowles)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Keep Customers and Win Referrals”

Keep going. Small steps every day make a big change.

← Previous: Balance Work and LifeNext: Your Ten-Year Selling Plan →

  1. Why Most Sales Are Lost in the Follow-Up
  2. Follow Up Within 24 Hours
  3. The Five-Touch Follow-Up Plan
  4. Give Value in Every Message
  5. Use Phone, Email and Messages Together
  6. Say "I Am Checking In" Better
  7. Follow Up With a Helpful Link or Idea
  8. Under-Promise, Over-Deliver
  9. Respond Faster Than Expected
  10. Surprise Them With a Small Gift
  11. Remember Birthdays and Milestones
  12. Handwritten Notes Still Win
  13. Make Onboarding Easy
  14. Fix Problems Before They Notice
  15. Listen First, Fix Second
  16. Say Sorry Without Excuses
  17. Offer a Solution, Not a Speech
  18. Follow Up After the Fix
  19. Learn From Every Complaint
  20. Turn a Bad Review Into a Good Story
  21. Know When to Escalate
  22. Review Accounts Every Quarter
  23. Ask "What Else Could Help?"
  24. The Gentle Upsell
  25. Cross-Sell With Care
  26. Find the Next Department or Branch
  27. Renewals Without Panic
  28. Celebrate Customer Anniversaries
  29. Ask at the Moment of Joy
  30. A Simple Referral Script
  31. Give Customers an Easy Way to Share
  32. Thank Referrers Beautifully
  33. Referral Partnerships
  34. Collect Reviews the Right Way
  35. Build a Personal Brand
  36. Keep Learning Every Year
  37. Protect Your Reputation
  38. Balance Work and Life
  39. Teach Others What You Know
  40. Your Ten-Year Selling Plan
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