ARV Connect & Grow
Start free
Subscribe
Sales Skills / Keep Customers and Win Referrals / Lesson 32
LESSON 32 · KEEP CUSTOMERS AND WIN REFERRALS

Thank Referrers Beautifully

Practical ways to thank referrers beautifully, because gratitude makes more referrals.

Thank them well. They will do it again.

10 tipsEasy things to say7-day plan
Start with tip 1
Jump to the 7-day plan

10 tips that really help

These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Gratitude fuels referrals
TIP 1

Gratitude fuels referrals

Thanking referrers well encourages them to refer again and shows you notice kindness.

TRY THIS
Do it promptly.
Photo for the tip: Handwrite a personal note
TIP 2

Handwrite a personal note

A card stands out from digital messages.

TRY THIS
Write one.
Photo for the tip: Update them on the result
TIP 3

Update them on the result

Telling them what happened closes the loop.

TRY THIS
Message them.
Photo for the tip: Send a small gift
TIP 4

Send a small gift

A thoughtful token shows appreciation.

TRY THIS
Choose one.
Photo for the tip: Return the favour
TIP 5

Return the favour

Introduce them to useful contacts.

TRY THIS
Think of someone.
Photo for the tip: Say thank you again later
TIP 6

Say thank you again later

A second thanks surprises and delights.

TRY THIS
Calendar it.
Photo for the tip: Update them
TIP 7

Update them

Close the loop.

TRY THIS
Message.
Photo for the tip: Mention them publicly
TIP 8

Mention them publicly

With permission.

TRY THIS
Ask.
Photo for the tip: Keep a list of referrers
TIP 9

Keep a list of referrers

Honour them.

TRY THIS
Log.
Photo for the tip: Thank within a day
TIP 10

Thank within a day

Quick.

TRY THIS
Send.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

THANKS

“Thank you for the introduction.”

UPDATE

“I spoke with them today.”

RESULT

“They are becoming a customer.”

GIFT

“A small thank-you is on its way.”

WARM

“I am grateful.”

CLOSE

“Thank you again.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Thank within a day
DAY 2
Handwrite a note
DAY 3
Update them
DAY 4
Send a small gift
DAY 5
Mention publicly if they agree
DAY 6
Return the favour
DAY 7
Review

Further reading

  • The Little Red Book of Selling (Jeffrey Gitomer)
  • Never Eat Alone (Keith Ferrazzi)
  • Raving Fans (Ken Blanchard and Sheldon Bowles)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

← All Keep Customers and Win Referrals lessons
Next lesson: Referral Partnerships →

More lessons in “Keep Customers and Win Referrals”

Keep going. Small steps every day make a big change.

← Previous: Give Customers an Easy Way to ShareNext: Referral Partnerships →

  1. Why Most Sales Are Lost in the Follow-Up
  2. Follow Up Within 24 Hours
  3. The Five-Touch Follow-Up Plan
  4. Give Value in Every Message
  5. Use Phone, Email and Messages Together
  6. Say "I Am Checking In" Better
  7. Follow Up With a Helpful Link or Idea
  8. Under-Promise, Over-Deliver
  9. Respond Faster Than Expected
  10. Surprise Them With a Small Gift
  11. Remember Birthdays and Milestones
  12. Handwritten Notes Still Win
  13. Make Onboarding Easy
  14. Fix Problems Before They Notice
  15. Listen First, Fix Second
  16. Say Sorry Without Excuses
  17. Offer a Solution, Not a Speech
  18. Follow Up After the Fix
  19. Learn From Every Complaint
  20. Turn a Bad Review Into a Good Story
  21. Know When to Escalate
  22. Review Accounts Every Quarter
  23. Ask "What Else Could Help?"
  24. The Gentle Upsell
  25. Cross-Sell With Care
  26. Find the Next Department or Branch
  27. Renewals Without Panic
  28. Celebrate Customer Anniversaries
  29. Ask at the Moment of Joy
  30. A Simple Referral Script
  31. Give Customers an Easy Way to Share
  32. Thank Referrers Beautifully
  33. Referral Partnerships
  34. Collect Reviews the Right Way
  35. Build a Personal Brand
  36. Keep Learning Every Year
  37. Protect Your Reputation
  38. Balance Work and Life
  39. Teach Others What You Know
  40. Your Ten-Year Selling Plan
Scroll to Top