Give Value in Every Message
Practical ways to give value in every message, so people welcome your follow-ups.
Never send an empty message. Always bring something useful.
10 tips that really help
These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.
Never send an empty message
Each follow-up should give the person something useful, so they welcome your name in their inbox.
Add value always.
Collect useful content
Articles, tips and tools you can share keep your messages rich.
Save them as you read.
Match content to the person
A relevant tip shows you know their situation.
Think about them first.
Add a short note on why
One sentence explaining why you sent it makes the link clear.
Write it.
Avoid pure sales pitches
Messages that only sell are ignored, while helpful ones are read.
Check your balance.
Share a quick win
An easy idea they can try today earns goodwill.
Prepare one.
Ask if it helped
A simple question opens the door to conversation.
Add it.
Track responses
Learn which content gets replies.
Note them.
Add a short note
Explain why you sent it.
Write.
Value earns attention
Helpful messages get opened.
Collect.
Easy things to say
When you are stuck, pick one of these. They work in many sales conversations.
“I thought this tip might help you.”
“Here is a short guide.”
“One idea for your next campaign.”
“Was that useful?”
“I can send more if you like.”
“Thank you.”
Your first week
One small action a day. Each day is only a little bigger than the last.
Collect useful content
Match it to each customer
Add a short note
Avoid pure sales pitches
Ask if it helped
Track responses
Review
Further reading
- The Little Red Book of Selling (Jeffrey Gitomer)
- Never Eat Alone (Keith Ferrazzi)
- Raving Fans (Ken Blanchard and Sheldon Bowles)
The tips above are written in our own words and are general guidance. The books are suggestions for further reading.
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Start freeThese lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.
More lessons in “Keep Customers and Win Referrals”
Keep going. Small steps every day make a big change.
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- Why Most Sales Are Lost in the Follow-Up
- Follow Up Within 24 Hours
- The Five-Touch Follow-Up Plan
- Give Value in Every Message
- Use Phone, Email and Messages Together
- Say "I Am Checking In" Better
- Follow Up With a Helpful Link or Idea
- Under-Promise, Over-Deliver
- Respond Faster Than Expected
- Surprise Them With a Small Gift
- Remember Birthdays and Milestones
- Handwritten Notes Still Win
- Make Onboarding Easy
- Fix Problems Before They Notice
- Listen First, Fix Second
- Say Sorry Without Excuses
- Offer a Solution, Not a Speech
- Follow Up After the Fix
- Learn From Every Complaint
- Turn a Bad Review Into a Good Story
- Know When to Escalate
- Review Accounts Every Quarter
- Ask "What Else Could Help?"
- The Gentle Upsell
- Cross-Sell With Care
- Find the Next Department or Branch
- Renewals Without Panic
- Celebrate Customer Anniversaries
- Ask at the Moment of Joy
- A Simple Referral Script
- Give Customers an Easy Way to Share
- Thank Referrers Beautifully
- Referral Partnerships
- Collect Reviews the Right Way
- Build a Personal Brand
- Keep Learning Every Year
- Protect Your Reputation
- Balance Work and Life
- Teach Others What You Know
- Your Ten-Year Selling Plan
