LESSON 36 · KEEP CUSTOMERS AND WIN REFERRALS

Keep Learning Every Year

Practical ways to keep learning every year, because the best sellers never stop growing.

Learning compounds. Make it a habit.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Set a learning goal each year
TIP 1

Set a learning goal each year

A clear focus guides what you study.

TRY THIS
Write it.
Photo for the tip: Block one hour a week
TIP 2

Block one hour a week

Small steady time adds up to real growth.

TRY THIS
Calendar it.
Photo for the tip: Find a mentor
TIP 3

Find a mentor

Guidance saves years of trial and error.

TRY THIS
Ask someone.
Photo for the tip: Listen to audio
TIP 4

Listen to audio

Use travel time.

TRY THIS
Try.
Photo for the tip: Skills decay without practice
TIP 5

Skills decay without practice

Keep growing.

TRY THIS
Commit.
Photo for the tip: Set a yearly goal
TIP 6

Set a yearly goal

Clear focus.

TRY THIS
Write.
Photo for the tip: Block weekly time
TIP 7

Block weekly time

One hour.

TRY THIS
Calendar.
Photo for the tip: Practise immediately
TIP 8

Practise immediately

Apply it.

TRY THIS
Try.
Photo for the tip: Teach others
TIP 9

Teach others

Deepen understanding.

TRY THIS
Share.
Photo for the tip: Read one book a month
TIP 10

Read one book a month

Steady.

TRY THIS
Pick.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

LEARN

“I read one book a month.”

GOAL

“This year I will master follow-ups.”

SHARE

“I shared a lesson with my team.”

ASK

“What should I learn next?”

PLAN

“I set aside an hour a week.”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Set a yearly learning goal
DAY 2
Block weekly learning time
DAY 3
Read one book a month
DAY 4
Find a mentor
DAY 5
Practise what you learn
DAY 6
Teach others
DAY 7
Review

Further reading

  • The Little Red Book of Selling (Jeffrey Gitomer)
  • Never Eat Alone (Keith Ferrazzi)
  • Raving Fans (Ken Blanchard and Sheldon Bowles)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Keep Customers and Win Referrals”

Keep going. Small steps every day make a big change.

← Previous: Build a Personal BrandNext: Protect Your Reputation →

  1. Why Most Sales Are Lost in the Follow-Up
  2. Follow Up Within 24 Hours
  3. The Five-Touch Follow-Up Plan
  4. Give Value in Every Message
  5. Use Phone, Email and Messages Together
  6. Say "I Am Checking In" Better
  7. Follow Up With a Helpful Link or Idea
  8. Under-Promise, Over-Deliver
  9. Respond Faster Than Expected
  10. Surprise Them With a Small Gift
  11. Remember Birthdays and Milestones
  12. Handwritten Notes Still Win
  13. Make Onboarding Easy
  14. Fix Problems Before They Notice
  15. Listen First, Fix Second
  16. Say Sorry Without Excuses
  17. Offer a Solution, Not a Speech
  18. Follow Up After the Fix
  19. Learn From Every Complaint
  20. Turn a Bad Review Into a Good Story
  21. Know When to Escalate
  22. Review Accounts Every Quarter
  23. Ask "What Else Could Help?"
  24. The Gentle Upsell
  25. Cross-Sell With Care
  26. Find the Next Department or Branch
  27. Renewals Without Panic
  28. Celebrate Customer Anniversaries
  29. Ask at the Moment of Joy
  30. A Simple Referral Script
  31. Give Customers an Easy Way to Share
  32. Thank Referrers Beautifully
  33. Referral Partnerships
  34. Collect Reviews the Right Way
  35. Build a Personal Brand
  36. Keep Learning Every Year
  37. Protect Your Reputation
  38. Balance Work and Life
  39. Teach Others What You Know
  40. Your Ten-Year Selling Plan
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