Handwritten Notes Still Win
Practical ways to use handwritten notes, an old-fashioned touch that stands out in a digital world.
Few people write by hand. That is why it works.
10 tips that really help
These ideas come from The Little Red Book of Selling (Jeffrey Gitomer), Never Eat Alone (Keith Ferrazzi), Raving Fans (Ken Blanchard and Sheldon Bowles), and everyday practice. The first six help the most. Pick one and try it today.
Few people write by hand
A handwritten note stands out in a world of email and feels truly personal.
Try one.
Buy simple, quality cards
Good paper makes a good impression.
Order a box.
Keep them on your desk
Visible supplies make the habit easy.
Place them.
Write three notes a week
A small, steady habit builds large goodwill.
Schedule time.
Mention something specific
A personal detail shows sincerity.
Recall one.
Write clearly
Neat handwriting is easier to enjoy.
Slow down.
Keep them visible
You will use them.
Place.
Keep notes short
Three or four lines.
Practise.
Handwriting stands out
It shows effort.
Try it.
Buy simple, nice cards
Quality matters.
Order.
Easy things to say
When you are stuck, pick one of these. They work in many sales conversations.
“Thank you for choosing us.”
“It was a pleasure working with you.”
“Wishing you every success.”
“Thank you again.”
“With appreciation.”
“Your name.”
Your first week
One small action a day. Each day is only a little bigger than the last.
Buy nice cards
Keep them on your desk
Write three notes today
Keep them short
Mention something specific
Post them
Review
Further reading
- The Little Red Book of Selling (Jeffrey Gitomer)
- Never Eat Alone (Keith Ferrazzi)
- Raving Fans (Ken Blanchard and Sheldon Bowles)
The tips above are written in our own words and are general guidance. The books are suggestions for further reading.
More lessons in “Keep Customers and Win Referrals”
Keep going. Small steps every day make a big change.
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- Why Most Sales Are Lost in the Follow-Up
- Follow Up Within 24 Hours
- The Five-Touch Follow-Up Plan
- Give Value in Every Message
- Use Phone, Email and Messages Together
- Say "I Am Checking In" Better
- Follow Up With a Helpful Link or Idea
- Under-Promise, Over-Deliver
- Respond Faster Than Expected
- Surprise Them With a Small Gift
- Remember Birthdays and Milestones
- Handwritten Notes Still Win
- Make Onboarding Easy
- Fix Problems Before They Notice
- Listen First, Fix Second
- Say Sorry Without Excuses
- Offer a Solution, Not a Speech
- Follow Up After the Fix
- Learn From Every Complaint
- Turn a Bad Review Into a Good Story
- Know When to Escalate
- Review Accounts Every Quarter
- Ask "What Else Could Help?"
- The Gentle Upsell
- Cross-Sell With Care
- Find the Next Department or Branch
- Renewals Without Panic
- Celebrate Customer Anniversaries
- Ask at the Moment of Joy
- A Simple Referral Script
- Give Customers an Easy Way to Share
- Thank Referrers Beautifully
- Referral Partnerships
- Collect Reviews the Right Way
- Build a Personal Brand
- Keep Learning Every Year
- Protect Your Reputation
- Balance Work and Life
- Teach Others What You Know
- Your Ten-Year Selling Plan
