LESSON 15 · THE CONFIDENT SELLER

Breathe Away Pre-Call Panic

Forty practical ways to calm your nerves before a call, a meeting or a big presentation, using breathing, preparation and mindset.

Nerves mean you care. Calm is a skill, and you can practise it.

34 tipsEasy things to say7-day plan

34 tips that really help

These ideas come from The Psychology of Selling (Brian Tracy), Secrets of Closing the Sale (Zig Ziglar), To Sell Is Human (Daniel Pink), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Understand your nerves
TIP 1

Understand your nerves

Your body is getting ready for action. The racing heart and quick breath are normal and can even help performance.

TRY THIS
Tell yourself, “My body is getting ready.”
Photo for the tip: Reframe nerves as excitement
TIP 2

Reframe nerves as excitement

Alison Wood Brooks at Harvard found that people who said “I am excited” before a stressful task did better than those who tried to calm down.

TRY THIS
Say “I am excited” aloud before your next call.
Photo for the tip: Breathe in four, out six
TIP 3

Breathe in four, out six

A longer exhale slows your heart rate and eases tension.

TRY THIS
Repeat five times.
Photo for the tip: Try box breathing
TIP 4

Try box breathing

Breathe in for four, hold for four, out for four, hold for four. Many people use it before high-pressure moments.

TRY THIS
Do one minute of box breathing.
Photo for the tip: Drop your shoulders
TIP 5

Drop your shoulders

Tension gathers in the shoulders and neck.

TRY THIS
Roll them back and down three times.
Photo for the tip: Open and shake your hands
TIP 6

Open and shake your hands

Clenched hands send a stress signal.

TRY THIS
Shake out your hands for ten seconds.
Photo for the tip: Soften your jaw
TIP 7

Soften your jaw

A clenched jaw tightens your voice.

TRY THIS
Let your teeth part and relax your face.
Photo for the tip: Keep water close
TIP 8

Keep water close

A dry mouth makes nerves feel worse and your voice crack.

TRY THIS
Place water beside you.
Photo for the tip: Eat something light
TIP 9

Eat something light

An empty stomach adds shakiness.

TRY THIS
Have a small snack an hour before.
Photo for the tip: Go easy on caffeine
TIP 10

Go easy on caffeine

Too much can raise your pulse and jitters.

TRY THIS
Limit coffee before big moments.
Photo for the tip: Move your body
TIP 11

Move your body

A short walk or a few jumps burns nervous energy.

TRY THIS
Walk for two minutes.
Photo for the tip: Stretch your upper body
TIP 12

Stretch your upper body

Reaching up and out opens the chest and eases breath.

TRY THIS
Hold a stretch for ten seconds.
Photo for the tip: Hum a low note
TIP 13

Hum a low note

Humming warms your voice and relaxes the throat.

TRY THIS
Hum for ten seconds.
Photo for the tip: Smile on purpose
TIP 14

Smile on purpose

A smile signals safety to your own brain.

TRY THIS
Smile for five seconds.
Photo for the tip: Name the feeling
TIP 15

Name the feeling

Saying “I feel nervous” quietly takes some of its power away.

TRY THIS
Name it once, then let it go.
Photo for the tip: Write bullet notes
TIP 16

Write bullet notes

Knowing your first three points reduces fear of blanking.

TRY THIS
Write three bullets on a card.
Photo for the tip: Rehearse the opening
TIP 17

Rehearse the opening

The first minute is the hardest. Practise it until it flows.

TRY THIS
Say your first two sentences twice.
Photo for the tip: Visualise it going well
TIP 18

Visualise it going well

Athletes picture success before they perform. You can too.

TRY THIS
Spend one minute imagining a friendly call.
Photo for the tip: Arrive or log in early
TIP 19

Arrive or log in early

Time pressure raises stress. Early arrival gives calm.

TRY THIS
Be ready ten minutes before.
Photo for the tip: Take a quiet minute
TIP 20

Take a quiet minute

Sit still and breathe without doing anything else.

TRY THIS
Take sixty seconds of silence.
Photo for the tip: Use a grounding exercise
TIP 21

Use a grounding exercise

Notice five things you can see and four you can hear. It anchors you in the present.

TRY THIS
Try it now.
Photo for the tip: Press your feet into the floor
TIP 22

Press your feet into the floor

Feeling the ground makes you feel steady.

TRY THIS
Stand and feel your feet.
Photo for the tip: Think about the other person
TIP 23

Think about the other person

Turn attention outward. What might they need?

TRY THIS
Write one thing they may want.
Photo for the tip: Remember your purpose
TIP 24

Remember your purpose

You are there to help, not to be perfect.

TRY THIS
Say it in one sentence.
Photo for the tip: Recall past successes
TIP 25

Recall past successes

Evidence of past success calms doubt.

TRY THIS
List two calls that went well.
Photo for the tip: Aim for good, not perfect
TIP 26

Aim for good, not perfect

High standards are fine, but perfection raises fear.

TRY THIS
Say “Good enough is great.”
Photo for the tip: Plan a recovery line
TIP 27

Plan a recovery line

Knowing what to say if you stumble removes much of the fear.

TRY THIS
Prepare “Let me say that again.”
Photo for the tip: Use a short mantra
TIP 28

Use a short mantra

Calm, kind words steady your mind.

TRY THIS
Pick a short phrase.
Photo for the tip: Wear comfortable clothes
TIP 29

Wear comfortable clothes

Physical comfort helps mental comfort.

TRY THIS
Choose with care.
Photo for the tip: Do a pre-call ritual
TIP 30

Do a pre-call ritual

The same steps each time make nerves feel familiar.

TRY THIS
Write your ritual.
Photo for the tip: Stop cramming
TIP 31

Stop cramming

Last-minute study adds stress. Trust your preparation.

TRY THIS
Stop reviewing ten minutes before.
Photo for the tip: Start with an easy line
TIP 32

Start with an easy line

A friendly first sentence warms you up.

TRY THIS
Plan your first line.
Photo for the tip: Notice it fading
TIP 33

Notice it fading

Most nerves peak at the start and ease within minutes.

TRY THIS
Watch the feeling drop.
Photo for the tip: Repeat to make it easier
TIP 34

Repeat to make it easier

Each time you do it, fear shrinks.

TRY THIS
Plan the next one.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

CALM

“I am prepared and ready.”

BREATHE

“In for four, out for six.”

FOCUS

“One conversation at a time.”

KIND

“I am here to help.”

STRONG

“I have done this before.”

GO

“Let us begin.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Practise one breathing exercise
DAY 2
Prepare your notes
DAY 3
Stand and stretch before a call
DAY 4
Drink water
DAY 5
Smile in the mirror
DAY 6
Make your first call
DAY 7
Review what worked

Further reading

  • The Psychology of Selling (Brian Tracy)
  • Secrets of Closing the Sale (Zig Ziglar)
  • To Sell Is Human (Daniel Pink)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “The Confident Seller”

Keep going. Small steps every day make a big change.

← Previous: Why Great Sellers Hear Thousands of NoesNext: Your Pre-Meeting Ritual →

  1. You Are Already a Salesperson
  2. Throw Away the Pushy Salesman Picture
  3. Believe in What You Sell
  4. Silence Your Inner Critic
  5. Your First 90 Seconds of Courage
  6. Borrow Confidence You Do Not Feel Yet
  7. Celebrate the Small Win Every Day
  8. Why "No" Is Not About You
  9. The Rejection Reset in 60 Seconds
  10. Turn Every No Into a Lesson
  11. Ask for Feedback Without Fear
  12. The Numbers Game Made Simple
  13. Bounce Back After a Bad Call
  14. Why Great Sellers Hear Thousands of Noes
  15. Breathe Away Pre-Call Panic
  16. Your Pre-Meeting Ritual
  17. Stand Like Someone Worth Hearing
  18. The Power Pose Myth and What Really Helps
  19. Sound Calm When You Feel Shaky
  20. What to Do When Your Mind Goes Blank
  21. Speak Slower, Sell Better
  22. Sell to Serve, Not to Impress
  23. The Giver's Edge
  24. See Your Customer as a Real Person
  25. Your Job Is to Solve, Not to Push
  26. Be Proud of the Value You Bring
  27. Lead With Honesty Every Time
  28. The Quiet Power of Integrity
  29. Start Your Day Like a Pro
  30. Set Goals You Can Actually Hit
  31. The Two-Minute Daily Review
  32. Read, Listen, Learn: 15 Minutes a Day
  33. Find a Mentor Who Pushes You
  34. Say Your Wins Out Loud
  35. Survive Your First Sales Slump
  36. Protect Your Energy Like Money
  37. When Sales Are Slow, Do This
  38. Stay Hopeful in a Long Sales Cycle
  39. Turn Pressure Into Focus
  40. Become the Seller You Admire
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