LESSON 19 · THE CONFIDENT SELLER

Sound Calm When You Feel Shaky

Forty ways to sound calm and steady when you are actually feeling shaky inside.

A calm voice is built from breath and pace. Steady sound, steady feeling.

21 tipsEasy things to say7-day plan

21 tips that really help

These ideas come from The Psychology of Selling (Brian Tracy), Secrets of Closing the Sale (Zig Ziglar), To Sell Is Human (Daniel Pink), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Breathe from the belly
TIP 1

Breathe from the belly

Deep belly breaths steady your voice more than chest breathing.

TRY THIS
Place a hand on your stomach and breathe in.
Photo for the tip: Breathe out before you speak
TIP 2

Breathe out before you speak

A little air out first calms the start.

TRY THIS
Exhale gently, then talk.
Photo for the tip: Avoid too much coffee
TIP 3

Avoid too much coffee

Caffeine can make your voice shake.

TRY THIS
Limit it before big calls.
Photo for the tip: Slow your pace
TIP 4

Slow your pace

Nerves speed you up. Slow down on purpose.

TRY THIS
Speak ten percent slower.
Photo for the tip: Use shorter sentences
TIP 5

Use shorter sentences

Short sentences are easier to say steadily.

TRY THIS
Cut one long sentence.
Photo for the tip: Pause at full stops
TIP 6

Pause at full stops

Pauses give breath and calm.

TRY THIS
Add a pause after each point.
Photo for the tip: Lower your pitch slightly
TIP 7

Lower your pitch slightly

A lower, relaxed tone sounds sure.

TRY THIS
Speak from your chest voice.
Photo for the tip: Do not rush the start
TIP 8

Do not rush the start

The first words set the tone.

TRY THIS
Say your name slowly.
Photo for the tip: Smile while speaking
TIP 9

Smile while speaking

A smile warms the sound.

TRY THIS
Smile on the phone.
Photo for the tip: Relax your jaw
TIP 10

Relax your jaw

A loose jaw frees the voice.

TRY THIS
Open and close your mouth gently.
Photo for the tip: Keep notes in front of you
TIP 11

Keep notes in front of you

Knowing the next point steadies you.

TRY THIS
Write three prompts.
Photo for the tip: Practise aloud
TIP 12

Practise aloud

Your mouth learns the words.

TRY THIS
Say your pitch three times.
Photo for the tip: Notice filler words
TIP 13

Notice filler words

Replace “um” with a pause.

TRY THIS
Count your ums.
Photo for the tip: Drop uptalk
TIP 14

Drop uptalk

Ending statements as questions sounds unsure.

TRY THIS
End sentences on a downward note.
Photo for the tip: Speak to one person
TIP 15

Speak to one person

Even in a group, pick one friendly face.

TRY THIS
Choose one listener.
Photo for the tip: Imagine a friend
TIP 16

Imagine a friend

Speak as you would to a friend.

TRY THIS
Picture a friendly face.
Photo for the tip: Keep your volume steady
TIP 17

Keep your volume steady

Not too soft or loud.

TRY THIS
Check with a recording.
Photo for the tip: Vary your tone
TIP 18

Vary your tone

A flat tone sounds tense.

TRY THIS
Add warmth to key words.
Photo for the tip: If your voice shakes, pause
TIP 19

If your voice shakes, pause

Take a breath and continue.

TRY THIS
Say “Excuse me” and breathe.
Photo for the tip: Name it lightly
TIP 20

Name it lightly

“Sorry, a little nervous” can relax you.

TRY THIS
Use only if natural.
Photo for the tip: Ask a question
TIP 21

Ask a question

It shifts focus and breath.

TRY THIS
Ask when you feel unsteady.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

STEADY

“Let me think about that for a moment.”

SLOW

“I would like to explain this clearly.”

WARM

“I am glad you asked.”

HONEST

“Let me take a breath and answer well.”

ASK

“Would you like me to go on?”

CLOSE

“Thank you for listening.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Do a breathing warm-up
DAY 2
Hum before calling
DAY 3
Slow your pace
DAY 4
Pause before answering
DAY 5
Record your voice
DAY 6
Drink water
DAY 7
Practise one steady sentence

Further reading

  • The Psychology of Selling (Brian Tracy)
  • Secrets of Closing the Sale (Zig Ziglar)
  • To Sell Is Human (Daniel Pink)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “The Confident Seller”

Keep going. Small steps every day make a big change.

← Previous: The Power Pose Myth and What Really HelpsNext: What to Do When Your Mind Goes Blank →

  1. You Are Already a Salesperson
  2. Throw Away the Pushy Salesman Picture
  3. Believe in What You Sell
  4. Silence Your Inner Critic
  5. Your First 90 Seconds of Courage
  6. Borrow Confidence You Do Not Feel Yet
  7. Celebrate the Small Win Every Day
  8. Why "No" Is Not About You
  9. The Rejection Reset in 60 Seconds
  10. Turn Every No Into a Lesson
  11. Ask for Feedback Without Fear
  12. The Numbers Game Made Simple
  13. Bounce Back After a Bad Call
  14. Why Great Sellers Hear Thousands of Noes
  15. Breathe Away Pre-Call Panic
  16. Your Pre-Meeting Ritual
  17. Stand Like Someone Worth Hearing
  18. The Power Pose Myth and What Really Helps
  19. Sound Calm When You Feel Shaky
  20. What to Do When Your Mind Goes Blank
  21. Speak Slower, Sell Better
  22. Sell to Serve, Not to Impress
  23. The Giver's Edge
  24. See Your Customer as a Real Person
  25. Your Job Is to Solve, Not to Push
  26. Be Proud of the Value You Bring
  27. Lead With Honesty Every Time
  28. The Quiet Power of Integrity
  29. Start Your Day Like a Pro
  30. Set Goals You Can Actually Hit
  31. The Two-Minute Daily Review
  32. Read, Listen, Learn: 15 Minutes a Day
  33. Find a Mentor Who Pushes You
  34. Say Your Wins Out Loud
  35. Survive Your First Sales Slump
  36. Protect Your Energy Like Money
  37. When Sales Are Slow, Do This
  38. Stay Hopeful in a Long Sales Cycle
  39. Turn Pressure Into Focus
  40. Become the Seller You Admire
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