LESSON 17 · THE CONFIDENT SELLER

Stand Like Someone Worth Hearing

Forty body-language habits that make you look and feel like someone worth listening to.

People read your body before they hear your words. Stand and sit like you belong there.

27 tipsEasy things to say7-day plan

27 tips that really help

These ideas come from The Psychology of Selling (Brian Tracy), Secrets of Closing the Sale (Zig Ziglar), To Sell Is Human (Daniel Pink), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: First impressions form fast
TIP 1

First impressions form fast

Studies by Janine Willis and Alexander Todorov found people judge faces in a tenth of a second. Posture and presence add to it.

TRY THIS
Pause at the door and stand tall before entering.
Photo for the tip: Plant both feet
TIP 2

Plant both feet

Standing on both feet looks steady. Shifting from foot to foot looks nervous.

TRY THIS
Stand with feet hip-width apart.
Photo for the tip: Lift your chest gently
TIP 3

Lift your chest gently

An open chest signals ease. Do not puff it up, just lift.

TRY THIS
Imagine a string pulling the crown of your head.
Photo for the tip: Keep your chin level
TIP 4

Keep your chin level

A level chin shows calm. A tilted one can look unsure.

TRY THIS
Check your chin in a mirror.
Photo for the tip: Uncross your arms
TIP 5

Uncross your arms

Crossed arms can look closed, even when you are only cold.

TRY THIS
Rest your hands loosely at your sides or on the table.
Photo for the tip: Use open gestures
TIP 6

Use open gestures

Palms slightly up feel welcoming.

TRY THIS
Use one open-hand gesture today.
Photo for the tip: Stop fidgeting
TIP 7

Stop fidgeting

Clicking pens and tapping feet distract.

TRY THIS
Put the pen down while listening.
Photo for the tip: Do not touch your face too much
TIP 8

Do not touch your face too much

It can read as nervous.

TRY THIS
Notice how often you do it.
Photo for the tip: Lean in a little
TIP 9

Lean in a little

A slight lean shows interest.

TRY THIS
Lean forward slightly when they speak.
Photo for the tip: Mirror gently
TIP 10

Mirror gently

People like similar posture. Do not copy exactly.

TRY THIS
Match their energy level, not their moves.
Photo for the tip: Shake hands well
TIP 11

Shake hands well

Firm, warm, two or three pumps.

TRY THIS
Practise with a friend.
Photo for the tip: Look at their eyes
TIP 12

Look at their eyes

Warm eye contact builds trust.

TRY THIS
Hold eye contact three seconds at a time.
Photo for the tip: Smile naturally
TIP 13

Smile naturally

A real smile uses the eyes too.

TRY THIS
Think of something pleasant before you smile.
Photo for the tip: Nod when they speak
TIP 14

Nod when they speak

Small nods say, “I follow.”

TRY THIS
Nod gently twice in your next chat.
Photo for the tip: Tilt your head slightly
TIP 15

Tilt your head slightly

A little tilt shows listening.

TRY THIS
Try it once.
Photo for the tip: Face the person
TIP 16

Face the person

Point your torso toward them.

TRY THIS
Turn your body fully to the speaker.
Photo for the tip: Sit at the right angle
TIP 17

Sit at the right angle

A corner angle feels friendlier than directly across.

TRY THIS
Choose a seat at ninety degrees if you can.
Photo for the tip: Keep a respectful distance
TIP 18

Keep a respectful distance

Too close feels invasive. Too far feels cold.

TRY THIS
Stand about an arm and a half away.
Photo for the tip: Take up space calmly
TIP 19

Take up space calmly

Do not shrink or sprawl.

TRY THIS
Sit with a balanced posture.
Photo for the tip: Pause before speaking
TIP 20

Pause before speaking

A beat of calm looks confident.

TRY THIS
Count one before you answer.
Photo for the tip: Use your voice with your body
TIP 21

Use your voice with your body

A relaxed body gives a warmer voice.

TRY THIS
Relax your jaw before you speak.
Photo for the tip: Notice their body language
TIP 22

Notice their body language

Respond to signs of discomfort.

TRY THIS
Watch for crossed arms or fidgeting.
Photo for the tip: Adapt to culture
TIP 23

Adapt to culture

Gestures differ around the world.

TRY THIS
Learn one rule for a country you serve.
Photo for the tip: Video calls: sit tall
TIP 24

Video calls: sit tall

Frame your head and shoulders and look at the camera.

TRY THIS
Raise your screen to eye level.
Photo for the tip: Video calls: use small gestures
TIP 25

Video calls: use small gestures

Keep movement inside the frame.

TRY THIS
Let your hands show at chest level.
Photo for the tip: Practise on camera
TIP 26

Practise on camera

You will see habits you cannot feel.

TRY THIS
Record a two-minute talk.
Photo for the tip: Keep what works
TIP 27

Keep what works

Choose two habits and make them yours.

TRY THIS
Write your top two.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

GREET

“Good to meet you. I am Sam.”

SETTLE

“Shall we sit here?”

INVITE

“Please, tell me what matters to you.”

STEADY

“Let me show you how it works.”

WARM

“I appreciate you coming in.”

CLOSE

“It was great to meet you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Check your posture at your desk
DAY 2
Practise a handshake
DAY 3
Stand tall for a meeting
DAY 4
Use open hands once
DAY 5
Record your body language
DAY 6
Fix one habit
DAY 7
Ask a friend for feedback

Further reading

  • The Psychology of Selling (Brian Tracy)
  • Secrets of Closing the Sale (Zig Ziglar)
  • To Sell Is Human (Daniel Pink)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “The Confident Seller”

Keep going. Small steps every day make a big change.

← Previous: Your Pre-Meeting RitualNext: The Power Pose Myth and What Really Helps →

  1. You Are Already a Salesperson
  2. Throw Away the Pushy Salesman Picture
  3. Believe in What You Sell
  4. Silence Your Inner Critic
  5. Your First 90 Seconds of Courage
  6. Borrow Confidence You Do Not Feel Yet
  7. Celebrate the Small Win Every Day
  8. Why "No" Is Not About You
  9. The Rejection Reset in 60 Seconds
  10. Turn Every No Into a Lesson
  11. Ask for Feedback Without Fear
  12. The Numbers Game Made Simple
  13. Bounce Back After a Bad Call
  14. Why Great Sellers Hear Thousands of Noes
  15. Breathe Away Pre-Call Panic
  16. Your Pre-Meeting Ritual
  17. Stand Like Someone Worth Hearing
  18. The Power Pose Myth and What Really Helps
  19. Sound Calm When You Feel Shaky
  20. What to Do When Your Mind Goes Blank
  21. Speak Slower, Sell Better
  22. Sell to Serve, Not to Impress
  23. The Giver's Edge
  24. See Your Customer as a Real Person
  25. Your Job Is to Solve, Not to Push
  26. Be Proud of the Value You Bring
  27. Lead With Honesty Every Time
  28. The Quiet Power of Integrity
  29. Start Your Day Like a Pro
  30. Set Goals You Can Actually Hit
  31. The Two-Minute Daily Review
  32. Read, Listen, Learn: 15 Minutes a Day
  33. Find a Mentor Who Pushes You
  34. Say Your Wins Out Loud
  35. Survive Your First Sales Slump
  36. Protect Your Energy Like Money
  37. When Sales Are Slow, Do This
  38. Stay Hopeful in a Long Sales Cycle
  39. Turn Pressure Into Focus
  40. Become the Seller You Admire
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