Unity: Be Part of Their Tribe
Practical ways to be part of their tribe, using the unity principle to build real belonging.
People trust those who share their identity. Belonging is built, not faked.
10 tips that really help
These ideas come from Influence (Robert Cialdini), Pre-Suasion (Robert Cialdini), Thinking, Fast and Slow (Daniel Kahneman), and everyday practice. The first six help the most. Pick one and try it today.
People favour their own group
When customers feel you belong to their world, trust grows quickly.
Learn their community.
Learn their language and values
Using their terms and understanding what they care about shows you are one of them.
Research their world.
Share common identity
Shared background, profession or purpose creates a bond.
Mention it honestly.
Use we sincerely
Speaking as a partner, such as we can solve this together, builds unity.
Use it when true.
Join their communities
Attending their events and groups puts you inside their circle.
Pick one to join.
Support their causes
Backing what they care about builds goodwill.
Find a shared cause.
Introduce customers to each other
Connecting clients creates a community around your business.
Host a meetup.
Be a long-term member
Staying involved over time proves commitment.
Show up regularly.
Avoid fake belonging
Pretending to be part of a group backfires.
Stay honest.
Celebrate shared wins
Joy in common achievements strengthens unity.
Send a congratulation.
Easy things to say
When you are stuck, pick one of these. They work in many sales conversations.
“We both come from the farming world.”
“We serve the same community.”
“Let us solve this together.”
“I care about this industry too.”
“I am still learning your world.”
“Thank you for welcoming me.”
Your first week
One small action a day. Each day is only a little bigger than the last.
Learn their community
Join one of their groups
Use “we” honestly
Share values
Support their causes
Avoid pretending
Be consistent
Further reading
- Influence (Robert Cialdini)
- Pre-Suasion (Robert Cialdini)
- Thinking, Fast and Slow (Daniel Kahneman)
The tips above are written in our own words and are general guidance. The books are suggestions for further reading.
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Start freeThese lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.
More lessons in “Why People Buy”
Keep going. Small steps every day make a big change.
← Previous: Scarcity: Real Limits, Honest DeadlinesNext: People Buy With Feelings, Justify With Facts →
- Reciprocity: Give First
- Commitment: Start Small
- Social Proof: People Follow People
- Authority: Show Your Expertise
- Liking: Be Someone People Enjoy
- Scarcity: Real Limits, Honest Deadlines
- Unity: Be Part of Their Tribe
- People Buy With Feelings, Justify With Facts
- The Two Minds of Every Buyer
- Why Choice Overload Freezes People
- Anchoring: Why the First Number Matters
- The Fear of Missing Out
- Loss Hurts More Than Gain Feels Good
- Why People Hate Change
- Pre-Suasion: What Comes First Matters
- Frame Your Offer Positively
- Ask Small Questions That Say Yes
- Use Reassuring Words
- Choose Your Moment
- Create a Comfortable Environment
- Start With Common Ground
- The Line Between Persuading and Pushing
- Never Fake Scarcity
- Use Social Proof Honestly
- Be Transparent About Trade-offs
- Persuade With Their Interests, Not Yours
- Why Honest Sellers Win Long Term
- The Newspaper Test
- Offer Clear Defaults
- Cut the Number of Options
- Show the Next Step Plainly
- Reduce Risk With Guarantees
- Offer a Small First Step
- Remove Hidden Hassles
- The Analytical Buyer
- The Quick-Decision Buyer
- The Relationship Buyer
- The Cautious Buyer
- Buying for a Team vs Buying Alone
- Adapt Your Style in Minutes
