LESSON 24 · TELL STORIES THAT SELL

Slides That Support, Not Distract

Practical ways to make slides that support rather than distract, so your voice stays the star.

Slides are a backdrop. Less text, more meaning.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Building a StoryBrand (Donald Miller), Pitch Anything (Oren Klaff), Made to Stick (Chip Heath and Dan Heath), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Slides should support you, not replace you
TIP 1

Slides should support you, not replace you

The audience came to hear and see you, so slides should add clarity, not compete for attention.

TRY THIS
Reduce your slides.
Photo for the tip: Use one idea per slide
TIP 2

Use one idea per slide

When a slide tries to say five things, people read instead of listening and remember nothing.

TRY THIS
Check each slide.
Photo for the tip: Use large, readable text
TIP 3

Use large, readable text

If people at the back cannot read it, it is too small and the slide is wasted.

TRY THIS
Use at least 28 point.
Photo for the tip: Prefer pictures to bullet lists
TIP 4

Prefer pictures to bullet lists

A strong image carries meaning quickly and is more memorable than lines of text.

TRY THIS
Replace one bullet list.
Photo for the tip: Limit the words
TIP 5

Limit the words

Aim for under twenty words per slide, and say the rest out loud.

TRY THIS
Cut half of the text.
Photo for the tip: Keep a consistent style
TIP 6

Keep a consistent style

The same fonts and colours throughout make your presentation look professional and calm.

TRY THIS
Use one template.
Photo for the tip: Do not read your slides
TIP 7

Do not read your slides

Reading them aloud loses the audience and shows you are not prepared.

TRY THIS
Practise speaking from memory.
Photo for the tip: Make charts simple
TIP 8

Make charts simple

One clear message per chart, with labels you can read quickly, helps understanding.

TRY THIS
Remove clutter.
Photo for the tip: Prepare a backup
TIP 9

Prepare a backup

Technology can fail, so keep a printed copy or a second device ready.

TRY THIS
Save on a USB stick.
Photo for the tip: Share the deck afterwards
TIP 10

Share the deck afterwards

Sending slides before the talk invites reading ahead, while afterwards supports memory.

TRY THIS
Plan to send it later.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

SLIDE

“One idea per slide.”

IMAGE

“Let the picture do the talking.”

TEXT

“Keep words to a minimum.”

CHECK

“Can the back row read this?”

SPEAK

“I will explain what is not on the slide.”

THANKS

“Thanks for your attention.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Cut text on each slide
DAY 2
Use large fonts
DAY 3
Use one clear image per slide
DAY 4
Use consistent colours
DAY 5
Avoid reading slides aloud
DAY 6
Test on a big screen
DAY 7
Ask for feedback

Further reading

  • Building a StoryBrand (Donald Miller)
  • Pitch Anything (Oren Klaff)
  • Made to Stick (Chip Heath and Dan Heath)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

Keep your place and keep growing

Create a free account to save your progress and pick up the next lesson where you stopped. No card needed.

Start free

These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Tell Stories That Sell”

Keep going. Small steps every day make a big change.

← Previous: The Three-Point PresentationNext: Demo the Result, Not the Features →

  1. Why Stories Beat Statistics
  2. The Simple Story Shape: Problem, Struggle, Win
  3. Make the Customer the Hero
  4. Find Stories in Your Everyday Work
  5. Keep It Short, Keep It Real
  6. Add One Vivid Detail
  7. End Every Story With a Point
  8. Collect Stories While They Are Fresh
  9. The Before, During and After Story
  10. Use Real Numbers Honestly
  11. Tell a Story Like Your Customer Would
  12. Match the Story to the Buyer
  13. Case Studies People Actually Read
  14. Ask for Testimonials Without Awkwardness
  15. Your Ten-Second Introduction
  16. The One-Sentence Pitch
  17. Cut the Jargon
  18. Lead With the Problem You Solve
  19. Make the Benefit Obvious
  20. Use Simple Words and Short Sentences
  21. The Message Test: Can They Repeat It?
  22. Open With a Hook
  23. The Three-Point Presentation
  24. Slides That Support, Not Distract
  25. Demo the Result, Not the Features
  26. Use Pauses Like a Pro
  27. Handle Questions Mid-Presentation
  28. Close Your Presentation Strongly
  29. Hold the Room Without Shouting
  30. Use Your Hands and Eyes
  31. Control Your Pace Under Pressure
  32. Recover From a Slip
  33. Pitch to One Person or Twenty
  34. Pitch Over Video With Energy
  35. A One-Page Proposal That Wins
  36. Open With Their Problem, Not Your Company
  37. Show Options: Good, Better, Best
  38. Make Pricing Easy to Understand
  39. Add a Clear Next Step
  40. Proofread Like a Professional
Scroll to Top