LESSON 31 · TELL STORIES THAT SELL

Control Your Pace Under Pressure

Practical ways to control your pace under pressure, so nerves never turn your talk into a sprint.

Pressure speeds speech. Slow down on purpose.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Building a StoryBrand (Donald Miller), Pitch Anything (Oren Klaff), Made to Stick (Chip Heath and Dan Heath), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Pressure speeds you up
TIP 1

Pressure speeds you up

Nerves often make speakers rush and lose clarity just when it matters most.

TRY THIS
Notice your first signal.
Photo for the tip: Breathe before you begin
TIP 2

Breathe before you begin

One slow breath resets your pace and calms your body.

TRY THIS
Take it at the door.
Photo for the tip: Plan your pauses in advance
TIP 3

Plan your pauses in advance

Marking pause points in your notes ensures you slow down at key moments.

TRY THIS
Add symbols to your outline.
Photo for the tip: Aim for conversation speed
TIP 4

Aim for conversation speed

Speak at the rate you would use with a friend, which feels natural to listeners.

TRY THIS
Compare with a recording.
Photo for the tip: Slow down on important points
TIP 5

Slow down on important points

Emphasis comes from space and slowness, not from speed.

TRY THIS
Mark three key lines.
Photo for the tip: Use shorter sentences
TIP 6

Use shorter sentences

Short sentences are easier to control when nerves rise.

TRY THIS
Edit your script.
Photo for the tip: Know your timing
TIP 7

Know your timing

Use a discreet clock or watch so you can adjust without panic.

TRY THIS
Practise with a visible timer.
Photo for the tip: Prepare what to cut
TIP 8

Prepare what to cut

If time shrinks, knowing which parts to drop keeps you calm.

TRY THIS
Mark optional sections.
Photo for the tip: Keep water nearby
TIP 9

Keep water nearby

A sip gives a natural pause and relaxes your throat.

TRY THIS
Set a glass on the table.
Photo for the tip: Reset out loud if you rush
TIP 10

Reset out loud if you rush

Saying let me slow down lowers your pace and shows composure.

TRY THIS
Practise that phrase.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

SLOW

“Let me slow down.”

BREATHE

“(Breathe in.)”

SHORT

“Here is the key point.”

PAUSE

“(Wait.)”

CHECK

“Am I going too fast?”

THANKS

“Thank you.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Mark pauses in your notes
DAY 2
Breathe before starting
DAY 3
Use short sentences
DAY 4
Set a pace goal
DAY 5
Ask a friend to signal
DAY 6
Record yourself
DAY 7
Practise under mild pressure

Further reading

  • Building a StoryBrand (Donald Miller)
  • Pitch Anything (Oren Klaff)
  • Made to Stick (Chip Heath and Dan Heath)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Tell Stories That Sell”

Keep going. Small steps every day make a big change.

← Previous: Use Your Hands and EyesNext: Recover From a Slip →

  1. Why Stories Beat Statistics
  2. The Simple Story Shape: Problem, Struggle, Win
  3. Make the Customer the Hero
  4. Find Stories in Your Everyday Work
  5. Keep It Short, Keep It Real
  6. Add One Vivid Detail
  7. End Every Story With a Point
  8. Collect Stories While They Are Fresh
  9. The Before, During and After Story
  10. Use Real Numbers Honestly
  11. Tell a Story Like Your Customer Would
  12. Match the Story to the Buyer
  13. Case Studies People Actually Read
  14. Ask for Testimonials Without Awkwardness
  15. Your Ten-Second Introduction
  16. The One-Sentence Pitch
  17. Cut the Jargon
  18. Lead With the Problem You Solve
  19. Make the Benefit Obvious
  20. Use Simple Words and Short Sentences
  21. The Message Test: Can They Repeat It?
  22. Open With a Hook
  23. The Three-Point Presentation
  24. Slides That Support, Not Distract
  25. Demo the Result, Not the Features
  26. Use Pauses Like a Pro
  27. Handle Questions Mid-Presentation
  28. Close Your Presentation Strongly
  29. Hold the Room Without Shouting
  30. Use Your Hands and Eyes
  31. Control Your Pace Under Pressure
  32. Recover From a Slip
  33. Pitch to One Person or Twenty
  34. Pitch Over Video With Energy
  35. A One-Page Proposal That Wins
  36. Open With Their Problem, Not Your Company
  37. Show Options: Good, Better, Best
  38. Make Pricing Easy to Understand
  39. Add a Clear Next Step
  40. Proofread Like a Professional
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