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Sales Skills / Tell Stories That Sell / Lesson 28
LESSON 28 · TELL STORIES THAT SELL

Close Your Presentation Strongly

Practical ways to close your presentation strongly, so people leave with a clear message and a clear next step.

The end is what people remember. Finish with purpose.

10 tipsEasy things to say7-day plan
Start with tip 1
Jump to the 7-day plan

10 tips that really help

These ideas come from Building a StoryBrand (Donald Miller), Pitch Anything (Oren Klaff), Made to Stick (Chip Heath and Dan Heath), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: The ending is what people remember
TIP 1

The ending is what people remember

A strong close leaves a clear message and a reason to act.

TRY THIS
Prepare it carefully.
Photo for the tip: Summarise the key points
TIP 2

Summarise the key points

Repeating your main ideas in one sentence helps memory and shows structure.

TRY THIS
Write a recap line.
Photo for the tip: Return to your opening
TIP 3

Return to your opening

A callback to your first story or question creates a feeling of completion.

TRY THIS
Link the two.
Photo for the tip: Make one clear ask
TIP 4

Make one clear ask

Tell the audience exactly what to do next, such as book a call or try a trial.

TRY THIS
Choose a single request.
Photo for the tip: Deliver it with calm confidence
TIP 5

Deliver it with calm confidence

A steady voice and slow pace add strength to your final words.

TRY THIS
Rehearse the last minute.
Photo for the tip: End on time
TIP 6

End on time

Finishing slightly early respects the schedule and leaves goodwill.

TRY THIS
Practise with a timer.
Photo for the tip: Say thank you sincerely
TIP 7

Say thank you sincerely

Gratitude warms the room and leaves people feeling valued.

TRY THIS
Keep it short and genuine.
Photo for the tip: Leave a memorable line
TIP 8

Leave a memorable line

A short phrase to take away helps the message live beyond the meeting.

TRY THIS
Craft one and test it.
Photo for the tip: Share how to reach you
TIP 9

Share how to reach you

Making follow-up easy turns interest into conversations.

TRY THIS
Display your details.
Photo for the tip: Do not trail off
TIP 10

Do not trail off

End firmly rather than fading into extra comments.

TRY THIS
Stop speaking after the last line.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

RECAP

“Three ideas: speed, simplicity, support.”

CALL

“Here is one thing I would ask you to do.”

LINK

“And I will help with the first step.”

ASK

“Which of these resonates most?”

CLOSE

“Thank you for your time.”

OFFER

“I am here for questions.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Write your closing line
DAY 2
Recap your three points
DAY 3
Add a single call to action
DAY 4
Practise the final thirty seconds
DAY 5
End on time
DAY 6
Stay for questions
DAY 7
Follow up with a summary

Further reading

  • Building a StoryBrand (Donald Miller)
  • Pitch Anything (Oren Klaff)
  • Made to Stick (Chip Heath and Dan Heath)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Tell Stories That Sell”

Keep going. Small steps every day make a big change.

← Previous: Handle Questions Mid-PresentationNext: Hold the Room Without Shouting →

  1. Why Stories Beat Statistics
  2. The Simple Story Shape: Problem, Struggle, Win
  3. Make the Customer the Hero
  4. Find Stories in Your Everyday Work
  5. Keep It Short, Keep It Real
  6. Add One Vivid Detail
  7. End Every Story With a Point
  8. Collect Stories While They Are Fresh
  9. The Before, During and After Story
  10. Use Real Numbers Honestly
  11. Tell a Story Like Your Customer Would
  12. Match the Story to the Buyer
  13. Case Studies People Actually Read
  14. Ask for Testimonials Without Awkwardness
  15. Your Ten-Second Introduction
  16. The One-Sentence Pitch
  17. Cut the Jargon
  18. Lead With the Problem You Solve
  19. Make the Benefit Obvious
  20. Use Simple Words and Short Sentences
  21. The Message Test: Can They Repeat It?
  22. Open With a Hook
  23. The Three-Point Presentation
  24. Slides That Support, Not Distract
  25. Demo the Result, Not the Features
  26. Use Pauses Like a Pro
  27. Handle Questions Mid-Presentation
  28. Close Your Presentation Strongly
  29. Hold the Room Without Shouting
  30. Use Your Hands and Eyes
  31. Control Your Pace Under Pressure
  32. Recover From a Slip
  33. Pitch to One Person or Twenty
  34. Pitch Over Video With Energy
  35. A One-Page Proposal That Wins
  36. Open With Their Problem, Not Your Company
  37. Show Options: Good, Better, Best
  38. Make Pricing Easy to Understand
  39. Add a Clear Next Step
  40. Proofread Like a Professional
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