LESSON 13 · SPEAKING CLEARLY

Replace Vague Words With Exact Ones

Thirty-two easy ways to replace vague words with exact ones, so people know exactly what you mean.

Exact words build trust. Vague words build confusion.

40 tipsEasy things to say7-day plan

40 tips that really help

These ideas come from The Quick and Easy Way to Effective Speaking (Dale Carnegie), Talk Like TED (Carmine Gallo), Made to Stick (Chip and Dan Heath), and everyday practice. Pick one tip and try it today.

Photo for the tip: Exact words build trust
TIP 1

Exact words build trust

“Soon”, “a lot” and “some” leave listeners guessing. “By Friday at noon”, “forty people” and “three options” tell them exactly what you mean, and exact speakers sound reliable.

TRY THIS
Replace one vague word in your next message with a number or a name.
Photo for the tip: Spot your vague words
TIP 2

Spot your vague words

Common offenders are “stuff”, “things”, “a bit”, “pretty good”, “soon” and “sometimes”. Highlight them in a recent email and you will see how many there are.

TRY THIS
Mark five vague words in something you wrote this week.
Photo for the tip: Swap "soon" for a time
TIP 3

Swap "soon" for a time

“I will send it soon” worries people. “I will send it by 3 pm Thursday” calms them. A time is a promise people can plan around.

TRY THIS
Give a date and time in your next promise.
Photo for the tip: Swap "a lot" for a number
TIP 4

Swap "a lot" for a number

“A lot of customers” is fuzzy. “Two hundred customers” is concrete. If you do not know the exact number, give a range.

TRY THIS
Replace “many” with a real figure or a range.
Photo for the tip: Swap "good" for what is good
TIP 5

Swap "good" for what is good

“It was good” says little. “The food arrived hot and the staff remembered our names” tells a story. Specific praise is more useful and more sincere.

TRY THIS
Describe one good thing in three specific details.
Photo for the tip: Swap "problem" for the problem
TIP 6

Swap "problem" for the problem

“We have a problem” worries everyone. “The printer jams every time we load heavy paper” can be solved. Name it.

TRY THIS
Describe a problem in one precise sentence.
Photo for the tip: Swap "thing" for its name
TIP 7

Swap "thing" for its name

“Pass me the thing” is a game of charades. Name the object, the task or the idea. Names make speech efficient.

TRY THIS
Catch yourself using “thing” and replace it.
Photo for the tip: Swap "stuff" for categories
TIP 8

Swap "stuff" for categories

“Stuff to do” becomes “emails, one report, two calls”. Lists are clearer than clouds.

TRY THIS
List items instead of saying “stuff”.
Photo for the tip: Swap "kind of" for the real description
TIP 9

Swap "kind of" for the real description

If something is “kind of annoying”, say how: “It beeps every five minutes.” Exactness lets people help you.

TRY THIS
Rewrite a hedged sentence with a precise detail.
Photo for the tip: Swap "nice" for the real feeling
TIP 10

Swap "nice" for the real feeling

“Nice” is the word we use when we are not looking. “Warm”, “calm”, “friendly” or “thoughtful” are more truthful.

TRY THIS
Replace “nice” three times today.
Photo for the tip: Swap "interesting" for why
TIP 11

Swap "interesting" for why

“That was interesting” can mean anything. “That changed how I think about sleep” shows what happened inside you.

TRY THIS
Say what made it interesting.
Photo for the tip: Swap "they" for names
TIP 12

Swap "they" for names

“They said we should change it” leaves doubt. “The finance team said to change the budget” is clear. Name the actor.

TRY THIS
Name who you mean.
Photo for the tip: Swap "it" for the noun
TIP 13

Swap "it" for the noun

If it is not obvious what “it” refers to, say the noun again. Repeating a noun is better than confusing someone.

TRY THIS
Replace one “it” with the noun.
Photo for the tip: Use dates not days
TIP 14

Use dates not days

“Next Tuesday” can be ambiguous. “Tuesday 14 May” removes doubt. It helps across time zones too.

TRY THIS
State dates in full when planning.
Photo for the tip: Use time zones
TIP 15

Use time zones

If you work across regions, “3 pm London time” avoids mistakes. A few words save hours.

TRY THIS
Add the time zone to your next meeting invite.
Photo for the tip: Use units
TIP 16

Use units

“Large” and “heavy” depend on who is speaking. “Two metres wide” and “ten kilos” are exact. Units stop guessing.

TRY THIS
Add units to one description.
Photo for the tip: Use comparisons
TIP 17

Use comparisons

“As big as a football pitch” or “as long as a bus” turns numbers into pictures. Comparisons make exact words memorable.

TRY THIS
Add one comparison to a number.
Photo for the tip: Use names and places
TIP 18

Use names and places

“A colleague in Leeds, Priya” is more real than “someone”. Specifics build credibility.

TRY THIS
Add a name or place to your next story.
Photo for the tip: Use sensory detail
TIP 19

Use sensory detail

What did you see, hear, smell, taste or touch? One sensory detail makes any story vivid.

TRY THIS
Add one sensory detail to a story.
Photo for the tip: Concrete beats abstract
TIP 20

Concrete beats abstract

The Heath brothers, in Made to Stick, argue that concrete language is a key reason ideas stick. “Every child will have a laptop” beats “improve education”.

TRY THIS
Replace one abstract phrase with a concrete image.
Photo for the tip: Use the "for example" habit
TIP 21

Use the "for example" habit

After any general statement, add “for example” and give one. It instantly makes it clearer.

TRY THIS
Say “for example” after your next claim.
Photo for the tip: Define your terms
TIP 22

Define your terms

“Success” means different things. Say what it means in this context. Shared definitions prevent arguments.

TRY THIS
Define one key word in your next discussion.
Photo for the tip: Agree on numbers
TIP 23

Agree on numbers

“Fast” or “cheap” need a number. “Under two seconds” or “under fifty pounds” agrees on a target.

TRY THIS
Replace a fuzzy goal with a measurable one.
Photo for the tip: Be exact about requests
TIP 24

Be exact about requests

“Can you look at this?” is vague. “Can you check the numbers on page three by Thursday?” gets results.

TRY THIS
Make a request with who, what and when.
Photo for the tip: Be exact about feelings
TIP 25

Be exact about feelings

“I am upset” is a start. “I felt left out when I was not asked” lets the other person respond.

TRY THIS
Name a feeling and its cause in one sentence.
Photo for the tip: Be exact about needs
TIP 26

Be exact about needs

“I need help” can mean many things. “I need someone to take the phone for an hour” is clear.

TRY THIS
State your need as an action.
Photo for the tip: Be exact about deadlines
TIP 27

Be exact about deadlines

“As soon as possible” is not a deadline. Give one. Deadlines reduce stress for both of you.

TRY THIS
Replace ASAP with a date.
Photo for the tip: Be exact in feedback
TIP 28

Be exact in feedback

“Good job” pleases. “The way you ended the talk with a story made me remember the point” teaches.

TRY THIS
Give feedback with one specific detail.
Photo for the tip: Be exact in thanks
TIP 29

Be exact in thanks

“Thanks for your help” is nice. “Thanks for staying late to fix the file” is memorable.

TRY THIS
Add the detail to your thanks.
Photo for the tip: Be exact in apologies
TIP 30

Be exact in apologies

“Sorry for everything” is vague. “I am sorry I missed your call and did not tell you” is real.

TRY THIS
Name what you are sorry for.
Photo for the tip: Be exact in directions
TIP 31

Be exact in directions

“Turn left at the blue shop” beats “It is near here”. People use landmarks.

TRY THIS
Give directions using landmarks.
Photo for the tip: Be exact in recipes and instructions
TIP 32

Be exact in recipes and instructions

Quantities, times and temperatures remove guessing. Precision is kindness.

TRY THIS
Write one instruction with exact amounts.
Photo for the tip: Ask for exact answers
TIP 33

Ask for exact answers

If someone is vague, ask kindly, “Could you give me an example?” It helps both of you.

TRY THIS
Use “Could you give me an example?” once.
Photo for the tip: Check your own vagueness
TIP 34

Check your own vagueness

Ask, “Could someone act on what I said?” If not, add detail.

TRY THIS
Test one message.
Photo for the tip: Do not fake exactness
TIP 35

Do not fake exactness

If you do not know, say so. Estimates are fine if labelled: “about forty”.

TRY THIS
Say “roughly” when it is a guess.
Photo for the tip: Learn new words
TIP 36

Learn new words

A bigger precise vocabulary helps. Learn one exact word a week.

TRY THIS
Pick one precise word to learn.
Photo for the tip: Use a thesaurus kindly
TIP 37

Use a thesaurus kindly

A thesaurus can help find a more exact word, but choose simple, clear ones. Do not search for fancy.

TRY THIS
Look up a precise alternative for “good”.
Photo for the tip: Edit your first drafts
TIP 38

Edit your first drafts

Read emails once for vagueness before sending. A minute of editing saves messages.

TRY THIS
Scan one email for vague words.
Photo for the tip: Practise with photos
TIP 39

Practise with photos

Describe a photo in exact detail to a friend who cannot see it. It builds precision.

TRY THIS
Describe a picture in ten exact sentences.
Photo for the tip: Celebrate exact speech
TIP 40

Celebrate exact speech

When people reply with fewer follow-up questions, you know you were clear.

TRY THIS
Notice fewer “what do you mean?” replies.

Easy things to say

When you are stuck, pick one of these. They work in many everyday situations.

EXACT

“I will send it by Friday at noon.”

NUMBER

“It will cost forty pounds.”

NAME

“I mean the blue folder.”

ASK

“What do you mean by soon?”

THANK

“Thanks for clarifying.”

CLOSE

“Now we are on the same page.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Notice vague words
DAY 2
Ask what exactly
DAY 3
Add numbers
DAY 4
Add names
DAY 5
Add dates
DAY 6
Check understanding
DAY 7
Practise

Further reading

  • The Quick and Easy Way to Effective Speaking (Dale Carnegie)
  • Talk Like TED (Carmine Gallo)
  • Made to Stick (Chip and Dan Heath)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Speaking Clearly”

Keep going. Small steps every day make a big change.

← Previous: Say One Idea at a TimeNext: Read Your Words Out Loud First →

  1. Slow Down by Ten Percent
  2. Speak From Your Belly, Not Your Throat
  3. The Magic of the Pause
  4. End Sentences Like You Mean Them
  5. Warm Up Your Voice in One Minute
  6. Find Your Natural Volume
  7. Vary Your Tone to Keep Attention
  8. Use Words a Ten-Year-Old Would Understand
  9. Short Sentences Sound Confident
  10. Cut Jargon and Filler Words
  11. Lead With Your Main Point
  12. Say One Idea at a Time
  13. Replace Vague Words With Exact Ones
  14. Read Your Words Out Loud First
  15. Open Your Mouth and Speak Clearly
  16. Stop Mumbling in Three Steps
  17. Pronounce Hard Words With Confidence
  18. Breathe at the Right Moments
  19. Speak Clearly on the Phone
  20. Speak Clearly on Video Calls
  21. Handle an Accent With Pride
  22. The Point, Reason, Example Formula
  23. The Rule of Three
  24. Start With Why It Matters
  25. Tell a Short Story Instead
  26. Use Numbers and Pictures Wisely
  27. Finish With One Clear Takeaway
  28. Answer a Question in Thirty Seconds
  29. Replace Um With a Silent Pause
  30. What to Do When You Lose Your Thought
  31. Recover From a Mistake Smoothly
  32. Stop Over-Explaining
  33. Stop Apologising Before You Speak
  34. Practise With a Voice Recorder
  35. Stay Clear When You Are Nervous
  36. Speak Clearly When Put on the Spot
  37. Explain Something Complicated Simply
  38. Speak Clearly in an Argument
  39. Speak Clearly to Someone Senior
  40. Your Daily Clarity Habit
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