LESSON 08 · SPEAKING CLEARLY

Use Words a Ten-Year-Old Would Understand

Thirty-two ways to use words a ten-year-old would understand, so everyone can follow you.

Simple words are not simple-minded. They are clear and respectful.

40 tipsEasy things to say7-day plan

40 tips that really help

These ideas come from The Quick and Easy Way to Effective Speaking (Dale Carnegie), Talk Like TED (Carmine Gallo), Made to Stick (Chip and Dan Heath), and everyday practice. Pick one tip and try it today.

Photo for the tip: Simple words are not simple-minded
TIP 1

Simple words are not simple-minded

Clear speakers choose short, familiar words because they want to be understood, not to impress. Simple words signal confidence, not weakness.

TRY THIS
Rewrite one sentence of your talk using only short words.
Photo for the tip: Orwell's rule
TIP 2

Orwell's rule

In his essay “Politics and the English Language”, George Orwell advised never using a long word where a short one will do. It is still a good test.

TRY THIS
Replace one long word with a short one today.
Photo for the tip: The ten-year-old test
TIP 3

The ten-year-old test

Ask, “Could a bright ten-year-old follow this?” If yes, your adult listeners will thank you. It does not mean talking down.

TRY THIS
Read your next explanation aloud as if to a ten-year-old.
Photo for the tip: Choose "use" over "utilise"
TIP 4

Choose "use" over "utilise"

“Use”, “help”, “start” and “show” beat “utilise”, “facilitate”, “commence” and “demonstrate”. Short words travel faster.

TRY THIS
List five fancy words you can swap.
Photo for the tip: Choose "buy" over "purchase"
TIP 5

Choose "buy" over "purchase"

Everyday words feel human. Save the formal ones for formal documents.

TRY THIS
Swap “purchase” for “buy” in your next email.
Photo for the tip: Choose "about" over "regarding"
TIP 6

Choose "about" over "regarding"

“Regarding” and “pertaining to” add stiffness. “About” does the same job.

TRY THIS
Replace “regarding” with “about”.
Photo for the tip: Choose "end" over "terminate"
TIP 7

Choose "end" over "terminate"

Plain verbs like “end”, “stop” and “start” are clear. Fancy ones add distance.

TRY THIS
Swap one formal verb for a plain one.
Photo for the tip: Use words you would say to a friend
TIP 8

Use words you would say to a friend

If you would not say it to a friend, you probably should not say it in a talk. Natural words build trust.

TRY THIS
Read your script aloud and mark any word that sounds stiff.
Photo for the tip: Explain acronyms
TIP 9

Explain acronyms

If you must use abbreviations, say what they mean the first time. Many people will not know them.

TRY THIS
Write out acronyms in full once.
Photo for the tip: Cut jargon
TIP 10

Cut jargon

Jargon is useful among experts but confuses others. Choose the audience first.

TRY THIS
Replace one jargon term with a plain phrase.
Photo for the tip: The curse of knowledge
TIP 11

The curse of knowledge

In a famous 1990 Stanford study, Elizabeth Newton asked people to tap out well-known songs and predict how many listeners would guess them. Tappers predicted about half, but listeners guessed very few. Experts often cannot imagine not knowing.

TRY THIS
Ask someone outside your field to listen to your explanation.
Photo for the tip: Use examples
TIP 12

Use examples

A concrete example makes a word real. “A vehicle, like a bus or a bike” is clearer than “a vehicle”.

TRY THIS
Add one example to each abstract idea.
Photo for the tip: Use pictures in words
TIP 13

Use pictures in words

“A queue as long as a football pitch” paints a picture. Pictures stick.

TRY THIS
Replace an abstract phrase with an image.
Photo for the tip: Use everyday comparisons
TIP 14

Use everyday comparisons

Compare the unknown to the known: “A router is like a post office”. Analogies bridge understanding.

TRY THIS
Create one comparison for a complex idea.
Photo for the tip: Prefer verbs to nouns
TIP 15

Prefer verbs to nouns

“We decided” is clearer than “a decision was made”. Active verbs are lively and short.

TRY THIS
Turn one noun phrase into a verb.
Photo for the tip: Prefer active voice
TIP 16

Prefer active voice

“The team finished the report” is clearer than “The report was finished by the team”. Active voice names who does what.

TRY THIS
Rewrite one passive sentence.
Photo for the tip: Prefer concrete words
TIP 17

Prefer concrete words

“Two weeks” is clearer than “soon”. “Fifty people” is clearer than “many”.

TRY THIS
Replace vague words with specific ones.
Photo for the tip: Say fewer words
TIP 18

Say fewer words

If you can cut a word without changing meaning, do. Brevity helps clarity.

TRY THIS
Cut ten percent of your words.
Photo for the tip: Say it in one breath
TIP 19

Say it in one breath

If a sentence does not fit in one breath, simplify it. Your lungs are a good editor.

TRY THIS
Split any sentence that needs two breaths.
Photo for the tip: Check your reading level
TIP 20

Check your reading level

Tools such as Flesch reading ease score how easy text is. Aim for plain, readable style.

TRY THIS
Run a short script through a readability tool.
Photo for the tip: Read it to someone
TIP 21

Read it to someone

Read your script to a friend and ask where they got lost. They will find the tangles.

TRY THIS
Ask a friend to mark confusing words.
Photo for the tip: Use short words for big ideas
TIP 22

Use short words for big ideas

“Trust”, “fair”, “safe” and “clear” carry weight in few letters. Big ideas need short words.

TRY THIS
List five strong short words you love.
Photo for the tip: Replace idioms for international audiences
TIP 23

Replace idioms for international audiences

Phrases like “ballpark” or “touch base” can puzzle people with a different first language. Choose plain words.

TRY THIS
Replace one idiom in your talk.
Photo for the tip: Be careful with humour and slang
TIP 24

Be careful with humour and slang

Slang can include some people and exclude others. Know your audience.

TRY THIS
Think about who is listening before you use slang.
Photo for the tip: Define terms once
TIP 25

Define terms once

If you must use a technical term, define it simply the first time and stick to it. Switching terms confuses.

TRY THIS
Write a one-line definition for each term.
Photo for the tip: Do not use three words for one
TIP 26

Do not use three words for one

“Free gift” and “past history” repeat. Short and exact wins.

TRY THIS
Remove one redundant phrase.
Photo for the tip: Avoid hedging words
TIP 27

Avoid hedging words

“Basically”, “essentially” and “sort of” add noise. State your point directly.

TRY THIS
Delete three hedges from your script.
Photo for the tip: Avoid buzzwords
TIP 28

Avoid buzzwords

“Leverage”, “synergy” and “bandwidth” can sound empty. Describe what you mean.

TRY THIS
Replace one buzzword with plain English.
Photo for the tip: Use plain English in writing
TIP 29

Use plain English in writing

Plain language movements around the world encourage clear, direct writing for public documents. It saves time and money.

TRY THIS
Read a short guide to plain language.
Photo for the tip: Be kind about reading ability
TIP 30

Be kind about reading ability

Many adults find complex text hard. Clear words respect everyone.

TRY THIS
Aim for a clear style in all you share.
Photo for the tip: Use the same words
TIP 31

Use the same words

Pick one word for each idea and stick to it. Changing “plan”, “project” and “scheme” in a row confuses.

TRY THIS
Choose one term per idea.
Photo for the tip: Test on a child
TIP 32

Test on a child

Explain your idea to a young relative. Their questions will show what is unclear.

TRY THIS
Explain one idea to a child.
Photo for the tip: Test on a stranger
TIP 33

Test on a stranger

Explain your work to someone at a party. Their face tells you if you are clear.

TRY THIS
Try a thirty-second explanation on a new person.
Photo for the tip: Test with your grandparent
TIP 34

Test with your grandparent

If your grandparent could follow the gist, you are probably clear. It is a friendly test.

TRY THIS
Share one idea with an older relative.
Photo for the tip: Keep a list of plain swaps
TIP 35

Keep a list of plain swaps

Collect your favourite swaps in a note. Reviewing helps habits.

TRY THIS
Start a note of five plain swaps.
Photo for the tip: Be proud of plainness
TIP 36

Be proud of plainness

Great teachers and speakers often use the simplest words. That is craft.

TRY THIS
Say, “Simple is a skill.”
Photo for the tip: Keep practising
TIP 37

Keep practising

Plain speech is a habit built word by word. Keep at it.

TRY THIS
Edit one paragraph each day this week.
Photo for the tip: Celebrate clear words
TIP 38

Celebrate clear words

When people say “That makes sense”, you know it worked.

TRY THIS
Note a time someone understood you first time.
Photo for the tip: Choose "show" over "demonstrate"
TIP 39

Choose "show" over "demonstrate"

Plain verbs keep the listener’s attention on the idea, not the vocabulary. “Show”, “ask”, “get” and “need” are friendly and fast.

TRY THIS
Swap two formal verbs for plain ones in your next message.
Photo for the tip: Use the "so what" check
TIP 40

Use the "so what" check

After a sentence, ask “so what?” If the answer is not clear, rewrite the sentence in simpler words until the point shows. Clear words follow clear thinking.

TRY THIS
Finish a sentence, then say the point in six words or fewer.

Easy things to say

When you are stuck, pick one of these. They work in many everyday situations.

PLAIN

“Let me put it simply.”

CHECK

“Does that make sense?”

SWAP

“Use start instead of commence.”

EXPLAIN

“In other words, it is like this.”

SHARE

“I am learning to simplify.”

CLOSE

“Thanks for bearing with me.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Replace one long word today
DAY 2
Explain your job in plain words
DAY 3
Read your message aloud
DAY 4
Test it on a friend
DAY 5
Cut a jargon term
DAY 6
Use an example
DAY 7
Review your writing

Further reading

  • The Quick and Easy Way to Effective Speaking (Dale Carnegie)
  • Talk Like TED (Carmine Gallo)
  • Made to Stick (Chip and Dan Heath)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Speaking Clearly”

Keep going. Small steps every day make a big change.

← Previous: Vary Your Tone to Keep AttentionNext: Short Sentences Sound Confident →

  1. Slow Down by Ten Percent
  2. Speak From Your Belly, Not Your Throat
  3. The Magic of the Pause
  4. End Sentences Like You Mean Them
  5. Warm Up Your Voice in One Minute
  6. Find Your Natural Volume
  7. Vary Your Tone to Keep Attention
  8. Use Words a Ten-Year-Old Would Understand
  9. Short Sentences Sound Confident
  10. Cut Jargon and Filler Words
  11. Lead With Your Main Point
  12. Say One Idea at a Time
  13. Replace Vague Words With Exact Ones
  14. Read Your Words Out Loud First
  15. Open Your Mouth and Speak Clearly
  16. Stop Mumbling in Three Steps
  17. Pronounce Hard Words With Confidence
  18. Breathe at the Right Moments
  19. Speak Clearly on the Phone
  20. Speak Clearly on Video Calls
  21. Handle an Accent With Pride
  22. The Point, Reason, Example Formula
  23. The Rule of Three
  24. Start With Why It Matters
  25. Tell a Short Story Instead
  26. Use Numbers and Pictures Wisely
  27. Finish With One Clear Takeaway
  28. Answer a Question in Thirty Seconds
  29. Replace Um With a Silent Pause
  30. What to Do When You Lose Your Thought
  31. Recover From a Mistake Smoothly
  32. Stop Over-Explaining
  33. Stop Apologising Before You Speak
  34. Practise With a Voice Recorder
  35. Stay Clear When You Are Nervous
  36. Speak Clearly When Put on the Spot
  37. Explain Something Complicated Simply
  38. Speak Clearly in an Argument
  39. Speak Clearly to Someone Senior
  40. Your Daily Clarity Habit
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