LESSON 07 · HEAR WHAT THEY REALLY MEAN

Make Silence Work for You

Practical ways to make silence work for you, turning awkward pauses into moments where people say what matters.

Silence is not empty. Comfort with pauses builds trust.

11 tipsEasy things to say7-day plan

11 tips that really help

These ideas come from Never Split the Difference (Chris Voss), You’re Not Listening (Kate Murphy), The Lost Art of Listening (Michael Nichols), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Silence is not empty
TIP 1

Silence is not empty

A pause gives people time to think, and the most honest thoughts often arrive after it.

TRY THIS
Let one pause run today.
Photo for the tip: Count to five after a question
TIP 2

Count to five after a question

Waiting quietly invites a fuller and more thoughtful answer.

TRY THIS
Count in your head.
Photo for the tip: Stay relaxed during the pause
TIP 3

Stay relaxed during the pause

A calm face and open posture make silence comfortable rather than tense.

TRY THIS
Breathe slowly.
Photo for the tip: Do not rescue the speaker too soon
TIP 4

Do not rescue the speaker too soon

Offering suggestions interrupts their thinking, so let them finish the search.

TRY THIS
Hold your next words.
Photo for the tip: Use silence after emotional moments
TIP 5

Use silence after emotional moments

Quiet respect allows feelings to settle and shows you care.

TRY THIS
Simply nod and wait.
Photo for the tip: Use silence after a price
TIP 6

Use silence after a price

After stating the figure, stay quiet and let them respond in their own time.

TRY THIS
Practise saying it and stopping.
Photo for the tip: Notice what follows the pause
TIP 7

Notice what follows the pause

The next sentence is often the real concern or the key insight.

TRY THIS
Write it down.
Photo for the tip: Be comfortable on the phone
TIP 8

Be comfortable on the phone

On calls, silence feels longer, so a small sound like mm helps reassure.

TRY THIS
Say mm softly.
Photo for the tip: Teach yourself to tolerate discomfort
TIP 9

Teach yourself to tolerate discomfort

The urge to fill the gap fades with practice.

TRY THIS
Practise with a friend.
Photo for the tip: Explain if needed
TIP 10

Explain if needed

You can say take your time, I am listening, to put them at ease.

TRY THIS
Use that phrase.
Photo for the tip: Avoid nervous chatter
TIP 11

Avoid nervous chatter

Filling space with jokes or extra words weakens your message.

TRY THIS
Notice your filler habit.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

WAIT

“Take your time.”

INVITE

“I am happy to listen.”

SOFT

“There is no rush.”

CHECK

“Is there anything else?”

THANKS

“Thank you for that.”

CLOSE

“Let me think about that too.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Count to four after answers
DAY 2
Keep a soft face during pauses
DAY 3
Resist filling gaps
DAY 4
Use pauses after your own key points
DAY 5
Note what people add
DAY 6
Practise with friends
DAY 7
Review the effect

Further reading

  • Never Split the Difference (Chris Voss)
  • You’re Not Listening (Kate Murphy)
  • The Lost Art of Listening (Michael Nichols)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Hear What They Really Mean”

Keep going. Small steps every day make a big change.

← Previous: Listen for the Feeling UnderneathNext: Label the Emotion: "It Sounds Like..." →

  1. Why Listening Sells More Than Talking
  2. Give Full Attention, Every Time
  3. Put Your Phone Away
  4. Stop Planning Your Reply
  5. Let Them Finish
  6. Listen for the Feeling Underneath
  7. Make Silence Work for You
  8. Label the Emotion: "It Sounds Like..."
  9. Mirror Their Last Words
  10. Say "That Seems Hard" and Mean It
  11. Use a Calm, Slow Voice
  12. Say "How Am I Supposed to Do That?"
  13. Get to "That Is Right"
  14. Why Empathy Is Not Weakness
  15. Tone Tells More Than Words
  16. Watch for Hesitation
  17. What a Long Pause Means
  18. Spot Buying Signals
  19. Spot Warning Signs Early
  20. Ask the Question Behind the Question
  21. Notice What They Keep Repeating
  22. Summarise in Your Own Words
  23. Ask "Did I Get That Right?"
  24. Write Down Their Exact Phrases
  25. Use Their Words in Your Proposal
  26. Clear Up Confusion Kindly
  27. Confirm Priorities Before Moving On
  28. Ask "What Else?" One More Time
  29. Let an Angry Customer Vent
  30. Stay Calm When They Attack
  31. Acknowledge Before You Answer
  32. Handle Interruptions Gracefully
  33. Listen to a Rambler Without Getting Lost
  34. When the Customer Is Quiet
  35. Practise With Friends and Family
  36. Record and Review a Call
  37. Count Your Talk Time
  38. The One-Question-Per-Topic Rule
  39. Take Better Notes
  40. Become the Best Listener in the Room
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