LESSON 04 · FOLLOWING UP AFTER EVENTS

Write a Short, Warm Message

Eighteen easy tips to write a short, warm message, so people enjoy hearing from you.

Short and warm. Make it easy to answer.

26 tipsEasy things to say7-day plan

26 tips that really help

These ideas come from Never Eat Alone (Keith Ferrazzi), The Fine Art of the Follow-Up (Steve Gillman), Networking Like a Pro (Ivan Misner), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why short messages work
TIP 1

Why short messages work

People are busy. A short, kind message gets read and answered, while long ones wait.

TRY THIS
Keep short.
Photo for the tip: Start with their name
TIP 2

Start with their name

Names feel warm. Double check the spelling.

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Check the name.
Photo for the tip: Say where you met
TIP 3

Say where you met

A quick reminder helps people place you. It also feels polite.

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Remind them.
Photo for the tip: Add a real detail
TIP 4

Add a real detail

Mention something from your chat. It proves you listened.

TRY THIS
Add one.
Photo for the tip: Offer something useful
TIP 5

Offer something useful

Share a link, a tip or a thank you. Giving first makes replies easier.

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Offer one thing.
Photo for the tip: Ask one small question
TIP 6

Ask one small question

Ask something simple such as, would you like to have a coffee? A small ask is easy.

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Ask one.
Photo for the tip: End with thanks
TIP 7

End with thanks

Thank them for their time. Gratitude leaves a smile.

TRY THIS
Say thanks.
Photo for the tip: Proofread before sending
TIP 8

Proofread before sending

Read it aloud once. Fix mistakes and unclear lines.

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Read aloud.
Photo for the tip: Script: warm message
TIP 9

Script: warm message

Hi Maya, it was lovely meeting you at the meetup. I enjoyed hearing about your painting. Say it kindly.

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Use it.
Photo for the tip: Script: offer
TIP 10

Script: offer

I will send you the article about design tools this week. Say it clearly.

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Use it.
Photo for the tip: Script: ask
TIP 11

Script: ask

Would you like to meet for coffee next week? Say it lightly.

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Use it.
Photo for the tip: Mistake: writing too much
TIP 12

Mistake: writing too much

Long messages get skipped, so be brief.

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Cut it.
Photo for the tip: Mistake: using a cold template
TIP 13

Mistake: using a cold template

People can tell, so add one personal detail.

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Personalise it.
Photo for the tip: Troubleshoot: when you do not know what to say
TIP 14

Troubleshoot: when you do not know what to say

Say thank you, one detail and one question. That is enough.

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Use the formula.
Photo for the tip: Troubleshoot: when you worry about being annoying
TIP 15

Troubleshoot: when you worry about being annoying

A short, kind note is welcome, so send it.

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Send it.
Photo for the tip: Drill: write a message in three minutes
TIP 16

Drill: write a message in three minutes

Set a timer for three minutes and write a short follow-up note.

TRY THIS
Write one.
Photo for the tip: Drill: save a template
TIP 17

Drill: save a template

Save a template with a hello, a detail, an offer and a thank you.

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Save it.
Photo for the tip: Use a friendly greeting
TIP 18

Use a friendly greeting

Hello Maya, or Hi Maya. Match the tone of the event.

TRY THIS
Pick a greeting.
Photo for the tip: Keep your subject line simple
TIP 19

Keep your subject line simple

Great to meet you at the design night. Clear subjects get opened.

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Write a subject.
Photo for the tip: Use one paragraph only
TIP 20

Use one paragraph only

Short messages feel easy. Keep a clear shape.

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Keep one paragraph.
Photo for the tip: Sign with your name and a link
TIP 21

Sign with your name and a link

A profile link makes it easy to know more.

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Add a link.
Photo for the tip: Example: the five-line note
TIP 22

Example: the five-line note

Hi Maya, lovely to meet you at the design night. I enjoyed your story about travel. I will send the book title. Would you like to meet for coffee? Warm wishes, Sam.

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Write one.
Photo for the tip: Example: the two-line note
TIP 23

Example: the two-line note

Hi Alex, thanks for the chat. Hope your talk goes well.

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Write yours.
Photo for the tip: Mistake: using too many exclamation marks
TIP 24

Mistake: using too many exclamation marks

One or two is fine. Many look nervous.

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Use fewer.
Photo for the tip: Troubleshoot: when you feel awkward writing
TIP 25

Troubleshoot: when you feel awkward writing

Read it aloud as if talking. Adjust the stiff parts.

TRY THIS
Read aloud.
Photo for the tip: Drill: write a note and cut it in half
TIP 26

Drill: write a note and cut it in half

Write a note, then remove half the words.

TRY THIS
Cut it.

Easy things to say

When you are stuck, pick one of these. They work in many networking and career moments.

HELLO

“Hi Maya, it was lovely to meet you.”

DETAIL

“I enjoyed hearing about this.”

OFFER

“I will send you that link.”

ASK

“Would you like to chat again?”

THANKS

“Thank you for your time.”

CLOSE

“Warm wishes.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Start with their name
DAY 2
Say where you met
DAY 3
Add one detail
DAY 4
Offer something
DAY 5
Ask a small question
DAY 6
Say thanks
DAY 7
Proofread

Further reading

  • Never Eat Alone (Keith Ferrazzi)
  • The Fine Art of the Follow-Up (Steve Gillman)
  • Networking Like a Pro (Ivan Misner)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Following Up After Events”

Keep going. Small steps every day make a big change.

← Previous: Sort Your New ContactsNext: Remind Them Where You Met →

  1. Follow Up Within Two Days
  2. Write Notes Before You Forget
  3. Sort Your New Contacts
  4. Write a Short, Warm Message
  5. Remind Them Where You Met
  6. Offer Something Useful
  7. Suggest a Coffee or a Call
  8. Connect on LinkedIn the Right Way
  9. Follow Up When They Do Not Reply
  10. Keep a Simple Tracking List
  11. Make Follow-Up a Weekly Habit
  12. Turn Contacts Into Allies
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