LESSON 11 · FOLLOWING UP AFTER EVENTS

Make Follow-Up a Weekly Habit

Eighteen easy tips to make follow-up a weekly habit, so connections grow steadily and calmly.

A little each week. Habits beat bursts.

24 tipsEasy things to say7-day plan

24 tips that really help

These ideas come from Never Eat Alone (Keith Ferrazzi), The Fine Art of the Follow-Up (Steve Gillman), Networking Like a Pro (Ivan Misner), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why weekly works
TIP 1

Why weekly works

A small weekly habit builds strong connections. It is easier than a big push once a year.

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Start now.
Photo for the tip: Pick one fixed day
TIP 2

Pick one fixed day

A set day makes it routine. Choose when you feel fresh.

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Pick a day.
Photo for the tip: Set a small goal
TIP 3

Set a small goal

Three messages a week is enough. Small goals feel doable.

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Aim for three.
Photo for the tip: Use your tracking list
TIP 4

Use your tracking list

Open your list and choose who to contact. A list removes guesswork.

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Open it.
Photo for the tip: Mix types of messages
TIP 5

Mix types of messages

Send a thank you, a share and a catch-up. Variety keeps it fun.

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Mix it up.
Photo for the tip: Use short templates
TIP 6

Use short templates

Templates save time. Edit one detail to make it personal.

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Use templates.
Photo for the tip: Tick off your messages
TIP 7

Tick off your messages

A tick gives a small win. Wins help habits stick.

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Tick it.
Photo for the tip: Reward yourself
TIP 8

Reward yourself

Enjoy a treat after your session. Rewards build habits.

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Treat yourself.
Photo for the tip: Script: planning
TIP 9

Script: planning

Every Thursday afternoon I send three kind messages. Say it firmly.

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Use it.
Photo for the tip: Script: a catch-up
TIP 10

Script: a catch-up

Hi Sam, I was thinking of you, how is your project going? Say it warmly.

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Use it.
Photo for the tip: Script: a share
TIP 11

Script: a share

I found this article and thought of you. Say it lightly.

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Use it.
Photo for the tip: Mistake: doing it only when you need something
TIP 12

Mistake: doing it only when you need something

People feel it, so contact them before you need help.

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Reach out early.
Photo for the tip: Mistake: aiming too high
TIP 13

Mistake: aiming too high

Big targets make you quit, so keep small.

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Keep small.
Photo for the tip: Troubleshoot: when you feel busy
TIP 14

Troubleshoot: when you feel busy

Do a ten-minute version with one message. Tiny habits count.

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Shrink it.
Photo for the tip: Troubleshoot: when you run out of ideas
TIP 15

Troubleshoot: when you run out of ideas

Congratulate someone, share a link or ask how they are. Easy.

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Use easy ideas.
Photo for the tip: Drill: choose your day
TIP 16

Drill: choose your day

Pick your weekly follow-up day and time now, then add it to your calendar.

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Do it.
Photo for the tip: Drill: celebrate four weeks
TIP 17

Drill: celebrate four weeks

After four weeks, review how many people you reached. Be proud.

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Review.
Photo for the tip: Choose a regular time
TIP 18

Choose a regular time

Same time each week builds a habit.

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Pick a time.
Photo for the tip: Pair it with something you like
TIP 19

Pair it with something you like

Have tea while you write. Pleasure helps habits stay.

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Add a treat.
Photo for the tip: Use a short checklist
TIP 20

Use a short checklist

Check list, write, send, record. Simple steps.

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Make a list.
Photo for the tip: Example: the Friday ritual
TIP 21

Example: the Friday ritual

Joel did follow-ups every Friday at four. After a year he had many warm contacts.

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Pick a day.
Photo for the tip: Example: the commute habit
TIP 22

Example: the commute habit

Maya wrote two messages on the bus each day.

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Use idle time.
Photo for the tip: Troubleshoot: when you miss a week
TIP 23

Troubleshoot: when you miss a week

Do not worry. Pick up next week.

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Restart.
Photo for the tip: Reward yourself after each follow-up session
TIP 24

Reward yourself after each follow-up session

A small treat, like a favourite tea, trains your brain to enjoy the habit and keeps you coming back each week.

TRY THIS
Pick a treat.

Easy things to say

When you are stuck, pick one of these. They work in many networking and career moments.

PLAN

“I will send three messages this week.”

TIME

“On Thursday afternoon.”

DO

“One message at a time.”

TRACK

“I tick them off.”

REVIEW

“I look at my week.”

CLOSE

“Done, and proud.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Pick a day
DAY 2
Pick a time
DAY 3
Set a goal of three
DAY 4
Use your list
DAY 5
Send messages
DAY 6
Tick them off
DAY 7
Reward yourself

Further reading

  • Never Eat Alone (Keith Ferrazzi)
  • The Fine Art of the Follow-Up (Steve Gillman)
  • Networking Like a Pro (Ivan Misner)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Following Up After Events”

Keep going. Small steps every day make a big change.

← Previous: Keep a Simple Tracking ListNext: Turn Contacts Into Allies →

  1. Follow Up Within Two Days
  2. Write Notes Before You Forget
  3. Sort Your New Contacts
  4. Write a Short, Warm Message
  5. Remind Them Where You Met
  6. Offer Something Useful
  7. Suggest a Coffee or a Call
  8. Connect on LinkedIn the Right Way
  9. Follow Up When They Do Not Reply
  10. Keep a Simple Tracking List
  11. Make Follow-Up a Weekly Habit
  12. Turn Contacts Into Allies
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