LESSON 05 · FINDING THE JOB YOU WANT

Write a Cover Letter That Gets Read

Eighteen easy tips to write a cover letter that gets read, so you stand out kindly and clearly.

Short and personal. Say why you.

26 tipsEasy things to say7-day plan

26 tips that really help

These ideas come from What Color Is Your Parachute? (Richard Bolles), Designing Your Life (Bill Burnett and Dave Evans), The 2-Hour Job Search (Steve Dalton), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why a cover letter helps
TIP 1

Why a cover letter helps

A good letter shows you care, explains your fit and adds a human voice to your CV.

TRY THIS
Write one.
Photo for the tip: Address a real person
TIP 2

Address a real person

Find the name of the hiring manager if you can. A name feels personal.

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Find a name.
Photo for the tip: Start with a warm hook
TIP 3

Start with a warm hook

Mention something you like about the company. A real hook shows research.

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Write a hook.
Photo for the tip: Keep it to one page
TIP 4

Keep it to one page

Three or four short paragraphs are enough. Short letters get read.

TRY THIS
Keep short.
Photo for the tip: Show how you fit
TIP 5

Show how you fit

Link your skills to their needs. Match two or three points.

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Match points.
Photo for the tip: Share one story or result
TIP 6

Share one story or result

A short story proves your skill. Pick one that fits the job.

TRY THIS
Add a story.
Photo for the tip: Be kind and honest
TIP 7

Be kind and honest

Use warm and clear words. Avoid big claims.

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Be genuine.
Photo for the tip: End with a friendly close
TIP 8

End with a friendly close

Say you would love to talk and thank them. Keep it simple.

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Close kindly.
Photo for the tip: Script: hook
TIP 9

Script: hook

I have followed your work on community learning, and I am inspired by your approach. Write it warmly.

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Use it.
Photo for the tip: Script: fit
TIP 10

Script: fit

My experience in teaching and writing fits the role of training assistant. Write it clearly.

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Use it.
Photo for the tip: Script: close
TIP 11

Script: close

Thank you for your time, I would love to talk about how I can help. Write it kindly.

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Use it.
Photo for the tip: Mistake: repeating the CV
TIP 12

Mistake: repeating the CV

The letter should add something new, so tell a story.

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Add new things.
Photo for the tip: Mistake: writing too long
TIP 13

Mistake: writing too long

Long letters tire readers, so be brief.

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Be brief.
Photo for the tip: Troubleshoot: when you do not know the name
TIP 14

Troubleshoot: when you do not know the name

Use Dear Hiring Team and make the rest warm.

TRY THIS
Use the team name.
Photo for the tip: Troubleshoot: when you feel shy bragging
TIP 15

Troubleshoot: when you feel shy bragging

Share facts and thanks from others. Facts speak softly.

TRY THIS
Use facts.
Photo for the tip: Drill: write a draft in twenty minutes
TIP 16

Drill: write a draft in twenty minutes

Set a timer and draft a letter, then edit once.

TRY THIS
Write fast.
Photo for the tip: Drill: read it aloud
TIP 17

Drill: read it aloud

Read your letter aloud and fix awkward lines.

TRY THIS
Read aloud.
Photo for the tip: Open with what excites you
TIP 18

Open with what excites you

Say why you want this role with real feeling. Warmth sets you apart.

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Write a warm line.
Photo for the tip: Mention a person you spoke to
TIP 19

Mention a person you spoke to

If someone at the company helped you, name them. A link builds trust.

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Add a name.
Photo for the tip: Keep a friendly, simple tone
TIP 20

Keep a friendly, simple tone

Write as you would speak to a respected neighbour. Avoid stiff language.

TRY THIS
Read it aloud.
Photo for the tip: End with a clear next step
TIP 21

End with a clear next step

Say you would love to talk and thank them. Clear closings feel confident.

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Write a close.
Photo for the tip: Example: the teacher to trainer
TIP 22

Example: the teacher to trainer

Mia wrote about teaching adults on weekends and loving it. She was invited to interview.

TRY THIS
Share your link.
Photo for the tip: Example: the career changer
TIP 23

Example: the career changer

Tom linked his old customer skills to the new role in three lines. It worked.

TRY THIS
Link skills.
Photo for the tip: Mistake: starting with I am writing to apply
TIP 24

Mistake: starting with I am writing to apply

It is dull. Start with your reason or a sentence about them.

TRY THIS
Rewrite the start.
Photo for the tip: Troubleshoot: when you have no letter template
TIP 25

Troubleshoot: when you have no letter template

Use this shape: why them, why you, one story, thank you.

TRY THIS
Use the shape.
Photo for the tip: Drill: write letters for two different roles
TIP 26

Drill: write letters for two different roles

Notice how the second letter is faster to write.

TRY THIS
Write two.

Easy things to say

When you are stuck, pick one of these. They work in many networking and career moments.

GREET

“Dear Ms Lee.”

HOOK

“I loved your new project.”

FIT

“My skills match your needs.”

PROOF

“Here is one result.”

THANKS

“Thank you for reading.”

CLOSE

“I would love to talk.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Research the company
DAY 2
Find the contact name
DAY 3
Write the hook
DAY 4
Show fit
DAY 5
Add proof
DAY 6
End kindly
DAY 7
Proofread

Further reading

  • What Color Is Your Parachute? (Richard Bolles)
  • Designing Your Life (Bill Burnett and Dave Evans)
  • The 2-Hour Job Search (Steve Dalton)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Finding the Job You Want”

Keep going. Small steps every day make a big change.

← Previous: Write a Clear CVNext: Polish Your Online Profile →

  1. Find Your Strengths and Interests
  2. Describe Your Ideal Job
  3. Research Roles and Companies
  4. Write a Clear CV
  5. Write a Cover Letter That Gets Read
  6. Polish Your Online Profile
  7. Use Your Network to Find Jobs
  8. Talk to People in Jobs You Like
  9. Apply to Fewer Jobs, Better
  10. Handle Rejection in a Job Search
  11. Keep a Weekly Job-Search Plan
  12. Look After Your Energy
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