LESSON 06 · FINDING THE JOB YOU WANT

Polish Your Online Profile

Eighteen easy tips to polish your online profile, so employers who search for you find a friendly, clear page.

Look clear online. Make it match.

26 tipsEasy things to say7-day plan

26 tips that really help

These ideas come from What Color Is Your Parachute? (Richard Bolles), Designing Your Life (Bill Burnett and Dave Evans), The 2-Hour Job Search (Steve Dalton), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why a good profile matters
TIP 1

Why a good profile matters

Many employers look you up before an interview. A clear, friendly profile builds trust before you meet.

TRY THIS
Polish yours.
Photo for the tip: Use a friendly, recent photo
TIP 2

Use a friendly, recent photo

Smile gently and use good light. People trust faces.

TRY THIS
Update it.
Photo for the tip: Write a clear headline
TIP 3

Write a clear headline

Say who you help and what you do. Short and simple is best.

TRY THIS
Rewrite it.
Photo for the tip: Write a warm About section
TIP 4

Write a warm About section

Tell your story in short paragraphs. End with how people can contact you.

TRY THIS
Write it.
Photo for the tip: List your top skills
TIP 5

List your top skills

Add the skills you want to be known for. Match them to job ads.

TRY THIS
Add ten.
Photo for the tip: Ask for recommendations
TIP 6

Ask for recommendations

Ask a past manager or colleague for a short note. Be specific about what you hope they mention.

TRY THIS
Ask two.
Photo for the tip: Add projects or links
TIP 7

Add projects or links

Show examples of your work, such as a portfolio or post. Evidence helps.

TRY THIS
Add one.
Photo for the tip: Check privacy and old posts
TIP 8

Check privacy and old posts

Clean up posts that do not fit your goals. Keep your online voice kind.

TRY THIS
Review posts.
Photo for the tip: Script: recommendation request
TIP 9

Script: recommendation request

Would you be willing to write a short recommendation about our work together? Say it warmly.

TRY THIS
Use it.
Photo for the tip: Script: headline
TIP 10

Script: headline

Friendly customer care specialist who loves solving problems. Write it clearly.

TRY THIS
Use it.
Photo for the tip: Script: about
TIP 11

Script: about

I help people feel heard and supported, and I love learning new tools. Write it simply.

TRY THIS
Use it.
Photo for the tip: Mistake: leaving an empty profile
TIP 12

Mistake: leaving an empty profile

Empty profiles look careless, so fill key parts.

TRY THIS
Fill it.
Photo for the tip: Mistake: using a casual party photo
TIP 13

Mistake: using a casual party photo

Choose a photo that fits work, so keep it clean.

TRY THIS
Change it.
Photo for the tip: Mistake: listing every small skill
TIP 14

Mistake: listing every small skill

Too many skills dilute your message, so pick the best.

TRY THIS
Pick the best.
Photo for the tip: Troubleshoot: when you have little experience
TIP 15

Troubleshoot: when you have little experience

Show projects, volunteering and learning. Growth matters.

TRY THIS
Show growth.
Photo for the tip: Troubleshoot: when you worry about privacy
TIP 16

Troubleshoot: when you worry about privacy

Hide private details and share only what you wish. You control it.

TRY THIS
Check settings.
Photo for the tip: Drill: update one section today
TIP 17

Drill: update one section today

Update one section of your profile today and ask a friend to look.

TRY THIS
Update one.
Photo for the tip: Add a custom link to your profile
TIP 18

Add a custom link to your profile

A short link looks neat on your CV.

TRY THIS
Set a link.
Photo for the tip: Turn on the open-to-work setting privately
TIP 19

Turn on the open-to-work setting privately

Some sites let recruiters see it without telling everyone. Check settings.

TRY THIS
Check settings.
Photo for the tip: Share a post about your learning
TIP 20

Share a post about your learning

Posting once a month shows you are active.

TRY THIS
Plan a post.
Photo for the tip: Follow companies you like
TIP 21

Follow companies you like

Follow a few. It brings news and ideas.

TRY THIS
Follow five.
Photo for the tip: Example: the polished profile
TIP 22

Example: the polished profile

After updating her headline and photo, Kia received three recruiter messages in a month.

TRY THIS
Update yours.
Photo for the tip: Example: the endorsement
TIP 23

Example: the endorsement

Joe asked two managers for short notes. They helped him get interviews.

TRY THIS
Ask two.
Photo for the tip: Mistake: leaving old job titles unclear
TIP 24

Mistake: leaving old job titles unclear

Explain what you did in each role in two lines.

TRY THIS
Add two lines.
Photo for the tip: Troubleshoot: when you worry about being seen
TIP 25

Troubleshoot: when you worry about being seen

Use privacy settings and share only what you want.

TRY THIS
Check privacy.
Photo for the tip: Drill: ask a friend to view your profile cold
TIP 26

Drill: ask a friend to view your profile cold

Ask what they think you do in ten seconds.

TRY THIS
Ask a friend.

Easy things to say

When you are stuck, pick one of these. They work in many networking and career moments.

PHOTO

“A friendly photo helps.”

HEADLINE

“My headline is clear.”

ABOUT

“My About tells my story.”

SKILLS

“My skills are listed.”

PROOF

“I have recommendations.”

CLOSE

“My profile is ready.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Update photo
DAY 2
Update headline
DAY 3
Update About
DAY 4
Add skills
DAY 5
Ask for recommendations
DAY 6
Check privacy
DAY 7
Share

Further reading

  • What Color Is Your Parachute? (Richard Bolles)
  • Designing Your Life (Bill Burnett and Dave Evans)
  • The 2-Hour Job Search (Steve Dalton)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Finding the Job You Want”

Keep going. Small steps every day make a big change.

← Previous: Write a Cover Letter That Gets ReadNext: Use Your Network to Find Jobs →

  1. Find Your Strengths and Interests
  2. Describe Your Ideal Job
  3. Research Roles and Companies
  4. Write a Clear CV
  5. Write a Cover Letter That Gets Read
  6. Polish Your Online Profile
  7. Use Your Network to Find Jobs
  8. Talk to People in Jobs You Like
  9. Apply to Fewer Jobs, Better
  10. Handle Rejection in a Job Search
  11. Keep a Weekly Job-Search Plan
  12. Look After Your Energy
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