LESSON 36 · TURN “NO” INTO “NOT YET”

Leave the Door Open

Practical ways to leave the door open after a no, so a closed deal today can reopen tomorrow.

Leave kindly. People remember how you left.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from Objections (Jeb Blount), Never Split the Difference (Chris Voss), The Sandler Rules (David Mattson), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Leave the door open
TIP 1

Leave the door open

A gracious ending makes it easy for the customer to return when circumstances change.

TRY THIS
Plan your exit line.
Photo for the tip: Thank them sincerely
TIP 2

Thank them sincerely

Gratitude for their time shows class and respect.

TRY THIS
Say it clearly.
Photo for the tip: Say you are happy to help later
TIP 3

Say you are happy to help later

A simple line such as if anything changes, I am here keeps the relationship alive.

TRY THIS
Add it to your close.
Photo for the tip: Ask permission to follow up
TIP 4

Ask permission to follow up

Request a date, such as in six months, to check in lightly.

TRY THIS
Note their reply.
Photo for the tip: Send a friendly note afterwards
TIP 5

Send a friendly note afterwards

A short email thanking them for their time is remembered.

TRY THIS
Send it the same day.
Photo for the tip: Share something useful later
TIP 6

Share something useful later

An article or tip with no sales message shows you care.

TRY THIS
Choose one.
Photo for the tip: Connect on professional networks
TIP 7

Connect on professional networks

A light connection keeps you visible without effort.

TRY THIS
Send a request.
Photo for the tip: Remember personal details
TIP 8

Remember personal details

Referring to something they shared makes the next contact warm.

TRY THIS
Keep notes.
Photo for the tip: Never burn bridges
TIP 9

Never burn bridges

The world is small and today’s no can become tomorrow’s yes.

TRY THIS
Stay professional.
Photo for the tip: Mark a date to return
TIP 10

Mark a date to return

Put a reminder in your calendar and honour it.

TRY THIS
Set it now.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

DOOR

“If anything changes, I am here.”

THANKS

“Thank you for considering us.”

WISH

“I wish you every success.”

LATER

“May I check back in the spring?”

GIFT

“Here is a guide you might find useful.”

CLOSE

“Take care.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Write a closing line
DAY 2
Thank them
DAY 3
Offer a future check-in
DAY 4
Send a helpful resource
DAY 5
Connect on LinkedIn
DAY 6
Add to a nurture list
DAY 7
Review

Further reading

  • Objections (Jeb Blount)
  • Never Split the Difference (Chris Voss)
  • The Sandler Rules (David Mattson)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Turn "No" Into "Not Yet"”

Keep going. Small steps every day make a big change.

← Previous: Spot a Real NoNext: Ask What Would Change Their Mind →

  1. An Objection Is Interest in Disguise
  2. The Four Real Reasons for Every Objection
  3. Stay Calm When They Push Back
  4. Do Not Argue, Do Not Defend
  5. Pause Before You Answer
  6. Know the Top Ten Objections Before You Hear Them
  7. Write Your Own Objection Playbook
  8. Too Expensive: What They Really Mean
  9. Compared to What?
  10. Show the Cost of Doing Nothing
  11. Break the Price Into Small Pieces
  12. Explain Value Before Price
  13. Handle "Your Competitor Is Cheaper"
  14. When to Say "We Are Not the Cheapest"
  15. I Need to Think About It
  16. It Is Not the Right Time
  17. Call Me Next Month
  18. Just Send Me Something
  19. I Need to Talk to My Partner
  20. Create Honest Reasons to Act Now
  21. Follow Up Without Nagging
  22. We Have Had a Bad Experience Before
  23. I Am Not Sure It Will Work for Us
  24. We Already Use Someone Else
  25. We Are Happy With What We Have
  26. Reduce Risk With Proof
  27. Offer a Trial, a Pilot or a Guarantee
  28. Let Customers Reassure Customers
  29. Feel, Felt, Found Done Right
  30. Acknowledge, Ask, Answer
  31. Use "Help Me Understand"
  32. Reframe the Concern Kindly
  33. Turn the Objection Into a Question
  34. Know When to Stay Silent
  35. Spot a Real No
  36. Leave the Door Open
  37. Ask What Would Change Their Mind
  38. Learn From Every Lost Deal
  39. Stay in Touch With Lost Leads
  40. Come Back Later With a Fresh Reason
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