LESSON 03 · ONLINE NETWORKING

Write an About Section People Read

Eighteen easy tips to write an About section people read, so your story feels friendly and clear.

Tell your story simply. Make it about them too.

27 tipsEasy things to say7-day plan

27 tips that really help

These ideas come from Show Your Work! (Austin Kleon), Never Eat Alone (Keith Ferrazzi), So Good They Can’t Ignore You (Cal Newport), and everyday practice. Pick one tip and try it today.

Photo for the tip: Why your About section matters
TIP 1

Why your About section matters

After your headline, people read this to decide if they want to connect. A warm and clear About section turns viewers into friends.

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Write it.
Photo for the tip: Start with a strong first line
TIP 2

Start with a strong first line

Many people only read the first two lines. Start with who you help or a short question.

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Write line one.
Photo for the tip: Write in first person
TIP 3

Write in first person

Say I and my. It feels warm and honest, like a person talking.

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Use I.
Photo for the tip: Keep paragraphs short
TIP 4

Keep paragraphs short

Short paragraphs are easy to read on a phone. Aim for two or three sentences each.

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Break it up.
Photo for the tip: Share a tiny story
TIP 5

Share a tiny story

A short story, such as why you chose your career, makes you real and memorable.

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Add a story.
Photo for the tip: Add one proof point
TIP 6

Add one proof point

Mention a result or a kind thing someone said. A small proof builds trust.

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Add proof.
Photo for the tip: Say what you care about
TIP 7

Say what you care about

Share values such as teamwork or learning. People connect over what matters.

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Add a value.
Photo for the tip: End with an invitation
TIP 8

End with an invitation

Finish with, I would love to connect or message me about this topic. A clear invitation helps people act.

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Invite them.
Photo for the tip: Script: first line
TIP 9

Script: first line

I help small teams feel calm and clear about their work. Say it warmly.

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Use it.
Photo for the tip: Script: story line
TIP 10

Script: story line

I started in customer support and learned how much kind words can change someone’s day. Say it gently.

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Use it.
Photo for the tip: Script: closing line
TIP 11

Script: closing line

If you enjoy talking about kind leadership, I would love to connect. Say it kindly.

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Use it.
Photo for the tip: Mistake: writing a long essay
TIP 12

Mistake: writing a long essay

Long text is skipped, so keep it under two hundred words.

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Trim it.
Photo for the tip: Mistake: listing only duties
TIP 13

Mistake: listing only duties

Lists feel flat, so tell a short story instead.

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Tell a story.
Photo for the tip: Mistake: using third person
TIP 14

Mistake: using third person

It can sound distant, so write as yourself.

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Use I.
Photo for the tip: Troubleshoot: when you do not know what to write
TIP 15

Troubleshoot: when you do not know what to write

Answer three questions: who do I help, how, and why do I care? Then combine the answers.

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Answer three questions.
Photo for the tip: Troubleshoot: when you feel shy bragging
TIP 16

Troubleshoot: when you feel shy bragging

Share facts and thanks from others. Real facts feel humble.

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Use facts.
Photo for the tip: Drill: write a draft in ten minutes
TIP 17

Drill: write a draft in ten minutes

Set a timer and write your first draft without editing, then improve it later.

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Write fast.
Photo for the tip: Drill: read it aloud
TIP 18

Drill: read it aloud

Read your About section aloud and fix any sentence that makes you stumble.

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Read aloud.
Photo for the tip: Start with a problem you solve
TIP 19

Start with a problem you solve

People relate to problems they know. Start with the problem and then your help.

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Write a problem.
Photo for the tip: Use short lines and breaks
TIP 20

Use short lines and breaks

Short paragraphs look inviting on phones. Aim for two or three lines.

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Add breaks.
Photo for the tip: Add your values in plain words
TIP 21

Add your values in plain words

I care about kindness and clear work. Values help people trust you.

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Write values.
Photo for the tip: Add a call to action
TIP 22

Add a call to action

Invite people to message you about a topic. Make the next step clear.

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Add an invite.
Photo for the tip: Example: the nurse’s about
TIP 23

Example: the nurse’s about

I help patients feel safe and heard. I have worked in busy wards for eight years.

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Write yours.
Photo for the tip: Example: the designer’s about
TIP 24

Example: the designer’s about

I design simple logos for small shops. I love seeing owners smile when they see their brand.

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Write yours.
Photo for the tip: Mistake: using a long paragraph of duties
TIP 25

Mistake: using a long paragraph of duties

Duty lists bore readers. Tell what changed because of you.

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Tell results.
Photo for the tip: Troubleshoot: when you have little experience
TIP 26

Troubleshoot: when you have little experience

Share what you are learning, projects you finished and what you hope to build.

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Share growth.
Photo for the tip: Drill: write three versions of your first line
TIP 27

Drill: write three versions of your first line

Write three first lines and choose one.

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Write three.

Easy things to say

When you are stuck, pick one of these. They work in many networking and career moments.

START

“Here is a little about me.”

HELP

“I help people with this.”

STORY

“My journey started like this.”

PROOF

“One result I am proud of is this.”

VALUES

“I care about this.”

CLOSE

“I would love to connect.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Write the first line
DAY 2
Add who you help
DAY 3
Share a short story
DAY 4
Add proof
DAY 5
Add what you value
DAY 6
End with an invitation
DAY 7
Read aloud

Further reading

  • Show Your Work! (Austin Kleon)
  • Never Eat Alone (Keith Ferrazzi)
  • So Good They Can’t Ignore You (Cal Newport)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

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These lessons share general learning and everyday ideas. They are not medical or mental health advice. If you feel very anxious, low or unwell, please talk to a doctor or a qualified professional.

More lessons in “Online Networking”

Keep going. Small steps every day make a big change.

← Previous: Choose a Friendly Profile PhotoNext: Send Requests That Get Accepted →

  1. Write a Headline That Gets Noticed
  2. Choose a Friendly Profile Photo
  3. Write an About Section People Read
  4. Send Requests That Get Accepted
  5. Message a Stranger Without Being Pushy
  6. Join Groups and Communities
  7. Share Posts That Help People
  8. Comment in a Way That Opens Doors
  9. Show Your Work Without Bragging
  10. Move From Online to Real Talk
  11. Protect Your Time and Privacy
  12. Build a Weekly Online Routine
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