Home / Sales Skills / Close With Confidence

Ask for the Sale. Make It Feel Natural.

40 lessons · 6 themes · practical tips in every lesson

Warm, honest closing skills that help customers decide and feel good about their choice.

THEME 1 · 7 LESSONS

The Closing Mindset

Closing is a service, not a trick.

Lesson photo: Closing Is Helping Someone Decide
LESSON 01

Closing Is Helping Someone Decide

Lesson photo: Why Sellers Fear Asking
LESSON 02

Why Sellers Fear Asking

Lesson photo: Ask Early, Ask Often
LESSON 03

Ask Early, Ask Often

Lesson photo: Silence After the Ask
LESSON 04

Silence After the Ask

Lesson photo: Do Not Apologise for Asking
LESSON 05

Do Not Apologise for Asking

Lesson photo: Believe the Customer Deserves a Decision
LESSON 06

Believe the Customer Deserves a Decision

Lesson photo: Check Your Own Fear First
LESSON 07

Check Your Own Fear First

THEME 2 · 7 LESSONS

Spot the Right Moment

Read the signs that someone is ready.

Lesson photo: Buying Signals You Must Not Miss
LESSON 08

Buying Signals You Must Not Miss

Lesson photo: The Trial Close
LESSON 09

The Trial Close

Lesson photo: Ask "How Does This Sound So Far?"
LESSON 10

Ask "How Does This Sound So Far?"

Lesson photo: Notice When Questions Turn to Details
LESSON 11

Notice When Questions Turn to Details

Lesson photo: When the Body Says Yes
LESSON 12

When the Body Says Yes

Lesson photo: What to Do If You Miss the Moment
LESSON 13

What to Do If You Miss the Moment

Lesson photo: Test the Water Before You Ask
LESSON 14

Test the Water Before You Ask

THEME 3 · 7 LESSONS

Simple Closing Phrases

Natural words for asking.

Lesson photo: The Assumptive Close, Done Kindly
LESSON 15

The Assumptive Close, Done Kindly

Lesson photo: The Choice Close: A or B?
LESSON 16

The Choice Close: A or B?

Lesson photo: The Summary Close
LESSON 17

The Summary Close

Lesson photo: The Next-Step Close
LESSON 18

The Next-Step Close

Lesson photo: The "Shall We Get Started?" Close
LESSON 19

The "Shall We Get Started?" Close

Lesson photo: The Question Close
LESSON 20

The Question Close

Lesson photo: Close in One Sentence
LESSON 21

Close in One Sentence

THEME 4 · 7 LESSONS

Close Larger Deals

Bigger sales need more steps.

Lesson photo: Map the Decision Process
LESSON 22

Map the Decision Process

Lesson photo: Win Over Every Person Who Matters
LESSON 23

Win Over Every Person Who Matters

Lesson photo: Keep Momentum Between Meetings
LESSON 24

Keep Momentum Between Meetings

Lesson photo: The Mutual Action Plan
LESSON 25

The Mutual Action Plan

Lesson photo: Handle the Last-Minute Wobble
LESSON 26

Handle the Last-Minute Wobble

Lesson photo: Get the Paperwork Done
LESSON 27

Get the Paperwork Done

Lesson photo: Close With a Committee
LESSON 28

Close With a Committee

THEME 5 · 6 LESSONS

When They Hesitate at the End

Last-minute doubt, handled with care.

Lesson photo: Find the Real Reason Behind "Maybe"
LESSON 29

Find the Real Reason Behind "Maybe"

Lesson photo: Reassure Without Pressuring
LESSON 30

Reassure Without Pressuring

Lesson photo: Offer a Small First Step
LESSON 31

Offer a Small First Step

Lesson photo: Use Gentle Urgency Honestly
LESSON 32

Use Gentle Urgency Honestly

Lesson photo: Ask "What Would Make This an Easy Yes?"
LESSON 33

Ask "What Would Make This an Easy Yes?"

Lesson photo: Keep the Relationship If They Say No
LESSON 34

Keep the Relationship If They Say No

THEME 6 · 6 LESSONS

After the Yes

Make the customer glad they chose you.

Lesson photo: Say Thank You Properly
LESSON 35

Say Thank You Properly

Lesson photo: Reinforce Their Decision
LESSON 36

Reinforce Their Decision

Lesson photo: Set Clear Expectations
LESSON 37

Set Clear Expectations

Lesson photo: Plan a Smooth Start
LESSON 38

Plan a Smooth Start

Lesson photo: Check In Within a Week
LESSON 39

Check In Within a Week

Lesson photo: Ask for a Referral at the Right Time
LESSON 40

Ask for a Referral at the Right Time

Ideas in this topic come from

  • Secrets of Closing the Sale (Zig Ziglar)
  • The Psychology of Selling (Brian Tracy)
  • The Sandler Rules (David Mattson)
  • To Sell Is Human (Daniel Pink)
  • Sell or Be Sold (Grant Cardone)

Tips are written in our own words and are general guidance. The books are suggestions for further reading.

Scroll to Top