LESSON 16 · ASK BETTER QUESTIONS, SELL MORE

The Power of "Tell Me More"

Twenty practical ways to use “Tell me more”, the four words that almost never fail in a conversation.

It hands the floor back. It tells them you care.

10 tipsEasy things to say7-day plan

10 tips that really help

These ideas come from SPIN Selling (Neil Rackham), Gap Selling (Keenan), The Sandler Rules (David Mattson), and everyday practice. The first six help the most. Pick one and try it today.

Photo for the tip: Three small words open stories
TIP 1

Three small words open stories

Tell me more invites detail without pressure.

TRY THIS
Use it daily.
Photo for the tip: Use it after a short answer
TIP 2

Use it after a short answer

When someone gives a brief reply, this gently expands it.

TRY THIS
Try it now.
Photo for the tip: Vary the phrasing
TIP 3

Vary the phrasing

Say I would love to hear more or what else comes to mind.

TRY THIS
Learn variations.
Photo for the tip: Keep your tone warm
TIP 4

Keep your tone warm

The phrase works best with genuine interest.

TRY THIS
Smile and lean in.
Photo for the tip: Follow with silence
TIP 5

Follow with silence

After asking, wait for the full answer.

TRY THIS
Count five.
Photo for the tip: Use on emotion
TIP 6

Use on emotion

When feelings appear, invite them to explain.

TRY THIS
Say that sounds important.
Photo for the tip: Do not overuse
TIP 7

Do not overuse

Too many repeats can feel odd.

TRY THIS
Mix with other questions.
Photo for the tip: Use in emails
TIP 8

Use in emails

Ask for more detail in writing too.

TRY THIS
Try it once.
Photo for the tip: Why it works
TIP 9

Why it works

It is open, warm and does not steer, so people share what matters to them.

TRY THIS
Use it today.
Photo for the tip: Vary the words
TIP 10

Vary the words

“Say more”, “Go on”, “What else?”

TRY THIS
Mix.

Easy things to say

When you are stuck, pick one of these. They work in many sales conversations.

INVITE

“Tell me more about that.”

SOFT

“I would love to hear more.”

LINK

“And what happened then?”

CHECK

“Is there more to it?”

THANKS

“That is really helpful.”

PAUSE

“Take your time.”

Your first week

One small action a day. Each day is only a little bigger than the last.

DAY 1
Use it three times today
DAY 2
Pair it with a pause
DAY 3
Pair it with a nod
DAY 4
Use it after short answers
DAY 5
Use it after surprising answers
DAY 6
Note what you learn
DAY 7
Review its effect

Further reading

  • SPIN Selling (Neil Rackham)
  • Gap Selling (Keenan)
  • The Sandler Rules (David Mattson)

The tips above are written in our own words and are general guidance. The books are suggestions for further reading.

More lessons in “Ask Better Questions, Sell More”

Keep going. Small steps every day make a big change.

← Previous: Ask "Why Is That Important?"Next: Find the Hidden Problem Behind the Problem →

  1. Stop Pitching, Start Asking
  2. The 70/30 Rule: Listen More
  3. Curiosity Is a Sales Skill
  4. Questions Show You Care
  5. Make Customers Talk About Their World
  6. Pitch Only After You Understand
  7. Questions Are Not Interrogations
  8. Situation Questions Without Boring People
  9. Problem Questions That Find the Pain
  10. Implication Questions That Show the Cost
  11. Need-Payoff Questions That Spark Desire
  12. Build a SPIN Question Bank
  13. Use SPIN on a Small Sale
  14. Common SPIN Mistakes
  15. Ask "Why Is That Important?"
  16. The Power of "Tell Me More"
  17. Find the Hidden Problem Behind the Problem
  18. Ask About the Cost of Doing Nothing
  19. Ask About Feelings, Not Just Facts
  20. Turn One Answer Into Three Questions
  21. The Pause That Gets the Truth
  22. Who Decides and Who Influences?
  23. How Do They Buy Today?
  24. What Does Success Look Like to Them?
  25. Find Their Budget Without Awkwardness
  26. Discover Their Deadline
  27. Ask About Past Experiences With Sellers
  28. Find Out What They Tried Before
  29. Research Before You Ask
  30. Write Your Top Five Questions
  31. Set the Agenda Together
  32. Take Notes Without Losing Eye Contact
  33. Summarise What You Heard
  34. End With a Clear Next Step
  35. Great Questions for Phone Calls
  36. Questions to Use in Email
  37. Questions for a Group Meeting
  38. Questions for Small Customers
  39. Questions for Big Customers
  40. Questions That Win Repeat Business
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